CAPBuilder biz plan tool handout

1. Develop Your Business Idea Template Business Name:
6- Cost -What are the cost to make and
deliver 1 unit of your product?
Labor -
Materials -
Total -
7 The Price– What are you going to
charge for 1 unit of your product?
Price -
Cost -
Net -
1 - The Problem - Top 3 problems your business will solve
1. -
2. -
3. -
3 - The Solution - Top 3 products to solve the problems
1. -
2. -
3. -
4 Unique Selling Proposition –A compelling message that
states why you are different and why buy from you
1. -
5 Marketing - How will you market and
sell your products?
2 - Your Customers-Who are the people that have the problem
1. -
2. -
3. -
www.capbuildernetwork.com
 Internet
 Social Media
 Advertising
 Direct Sales
 Flyers
 Inbound Mkt
 TV/Radio
 Marketing Company
 ________________
 ________________
8 The Revenue Projections- What will be the gross revenue target per month
Qty Per Wk - X 4 Wks = x Price = Gross Monthly Revenue

2. 1-The Problem
• Every business solves
a problem.
• List top 3 problems
that your business
idea will solve
2-The Customer
• Identify potential users
(CUSTOMER)
• Hone in on possible
early adopters
4-Unique Selling
Proposition
• Be different, but make
sure your difference
matters
• Focus on finished
story benefits
3-The Solution
• Sketch out the top
features or capabilities
next to each problem.
• Bind a solution to
your problem
• PROBLEM:
• SOLUTION:
5- Marketing
• How are you going to
reach and sell your
products to your
customers.
• Inbound versus
Outbound
6-The Cost
• What does it cost to make
your product/service
7- The Price
• Pricing should be set with the
buyer in mind, not the seller.
• Are you making money?
8-Revenue Projection
• How much revenue can you make in 1
month?
• Will this be enough to pay the bills?