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AI capabilities for Power BI
to make AI accessible for everyone

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@MarcLelijveld | #DataScotland | #PowerBIer

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@MarcLelijveld | #DataScotland | #PowerBIer
Marc Lelijveld
Data & Analytics Consultant
Macaw Netherlands
Marc.Lelijveld@macaw.nl
@MarcLelijveld
linkedin.com/in/MarcLelijveld
Data-Marc.com

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@MarcLelijveld | #DataScotland | #PowerBIer
What we cover today
• Introduction to AI
• Reporting & dashboarding
now a days
• AI in Power BI
• Demo time!

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Artificial Intelligence
Mind-blowing?

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@MarcLelijveld | #DataScotland | #PowerBIer
For me as a newbie in this area
Source: https://community.hpe.com/t5/hpe-blog-uk-ireland/Artificial-Intelligence-Enough-of-the-hype-What-is-it/ba-p/7046672#.XXgJCSgzaUk

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@MarcLelijveld | #DataScotland | #PowerBIer
Artificial Intelligence
Sense
Reason
Engage
Learn

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@MarcLelijveld | #DataScotland | #PowerBIer
Ability to sense, reason, engage and learn!
Computer vision Voice recognition Robotics And more….

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@MarcLelijveld | #DataScotland | #PowerBIer
AI != Innovation
Source: https://towardsdatascience.com/artificial-intelligence-is-for-optimization-human-intelligence-is-for-innovation-f0bddce2ed79
Does not understand the real world!
But Artificial Intelligence can:
• Learn
• Optimize
• Detect patterns
• Inform
• Inspire AI lives in water, yet it doesn’t know what water is.
David Foster Wallace

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@MarcLelijveld | #DataScotland | #PowerBIer
Microsoft AI breakthrough

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@MarcLelijveld | #DataScotland | #PowerBIer
The world’s first AI Whisky
“We want the AI to create a recipe that
tastes good enough to win awards…
we want to discover recipes that will
never have occurred to a person”
Source: https://news.microsoft.com/europe/features/meet-the-worlds-first-ai-created-whisky/
Aqua vitae. Uisce beatha. Whisky - May 2019

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@MarcLelijveld | #DataScotland | #PowerBIer
70
million
recipes
Azure
cloud
platform
Azure
Cognitive
Services
Sales data
Ingredients of
award-winning
blends
Customer preferences
Source: https://news.microsoft.com/europe/features/meet-the-worlds-first-ai-created-whisky/

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Reporting and dashboarding

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@MarcLelijveld | #DataScotland | #PowerBIer
Everyone engages with software Power BI

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@MarcLelijveld | #DataScotland | #PowerBIer
Power BI for everyone!
Analysttoenduser2nd wave
Self-service BI
ITtoenduser
1st wave
Technical BI
Everyone3rd wave
End user BI

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@MarcLelijveld | #DataScotland | #PowerBIer
Types of reporting
Describe Declare Explore

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@MarcLelijveld | #DataScotland | #PowerBIer
Reporting
in the past
• Static
• Paginated
• Textual

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@MarcLelijveld | #DataScotland | #PowerBIer
Intuitive
reporting
• Clear navigation
• Consistent across pages
• Interactive experience
• High-level > detailed level

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@MarcLelijveld | #DataScotland | #PowerBIer
What we call BIBUSINESS INTELLIGENCE…

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@MarcLelijveld | #DataScotland | #PowerBIer
…BEYOND BI

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AI in Power BI

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@MarcLelijveld | #DataScotland | #PowerBIer
Power BI advanced capabilities
2015 20192016 2018
Desktop
Run R in
Power BI
visuals
Desktop
R in
Power
Query
Desktop
Phyton in
Visuals +
Power
Query
Premium features
- AI in dataflows
- Key Influencer
- Azure Auto ML
- ML Studio

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@MarcLelijveld | #DataScotland | #PowerBIer
Part of Power BI Premium

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@MarcLelijveld | #DataScotland | #PowerBIer
Premium assignment
Assign workspaces to
your dedicated capacity
Consistent performance
Premium workspaces running on
dedicated resources
Distribute content
to all users
Scale to meet your BI
user needs
Power BI Apps / Embed
Acquire dedicated
capacity
Office 365 admin portal

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AI in Power BI
AnalystsEnd users Data ScientistsBI Professionals
CAPABILITIES
• Quick Insights
• Q&A
• AI Visualizations
Natural Language
Automated Insights
CAPABILITIES
• Auto ML
Azure ML
Integrations
CAPABILITIES
• Sentiment analysis
• Key phrase
extraction
• Image detection
AI Enrichment
AI Transformations
CAPABILITIES
• Predictions
• Classifications
ML Models
Model Deployments
CAPABILITIES
• R
• Phyton
Extends for Data
Scientists
@MarcLelijveld | #DataScotland | #PowerBIer

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@MarcLelijveld | #DataScotland | #PowerBIer
Make AI available for everyone!
Goal How?
Help Business Users understand their data Q&A
Quick Insights
Key Drivers
Clustering
Help Analysts prepare their data Forecasting
Cognitive Services
Automated ML
R Integration
Make it easy for Data Scientists and Analysts to collaborate Python Integration
Azure ML Integration

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@MarcLelijveld | #DataScotland | #PowerBIer
Make AI available for everyone!
Goal How?
Help Business Users understand their data Q&A
Quick Insights
Key Drivers
Clustering
Help Analysts prepare their data Forecasting
Cognitive Services
Automated ML
R Integration
Make it easy for Data Scientists and Analysts to collaborate Python Integration
Azure ML Integration

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@MarcLelijveld | #DataScotland | #PowerBIer
Make AI available for everyone!
Goal How?
Help Business Users understand their data Q&A
Quick Insights
Key Drivers
Clustering
Help Analysts prepare their data Forecasting
Cognitive Services
Automated ML
R Integration
Make it easy for Data Scientists and Analysts to collaborate Python Integration
Azure ML Integration

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@MarcLelijveld | #DataScotland | #PowerBIer
Demo
time!Because life is boring without risks

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@MarcLelijveld | #DataScotland | #PowerBIer
Demos
- Quick insights
- Power BI Natural Language Query
- Explain increase / decrease
- Analyze distribution
- Key influencer visual
- AI Insights in dataflows

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Quick Insights

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Natural Language Query

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Explain Increase / decrease

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Analyze distribution

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Key Influencer Visual

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AI Insights in dataflows
Trip advisor hotel reviews IBIS Styles Glasgow

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@MarcLelijveld | #DataScotland | #PowerBIer
Dataflows
Azure
Databricks
Azure MLAzure SQL
DW
Azure Data
Factory
Datasets
Reports & dashboards
Dataflows
Business analysts
Low/no code
Data scientists
Data engineers
Azure Data Lake Storage Gen2
CDM folder CDM folder CDM folder

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@MarcLelijveld | #DataScotland | #PowerBIer
Cognitive services

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Pervasive application of AI
New capabilities that
make AI accessible for
everyone
• Text analytics and image
recognition through Azure
Cognitive Services integration
• Key driver analysis helps
surface what drives an
outcome
• Enable business analysts to
create new ML models
through Automated ML
• Seamless collaboration
between business analysts
and data scientists through
Azure ML integration
@MarcLelijveld | #DataScotland | #PowerBIer

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@MarcLelijveld | #DataScotland | #PowerBIer

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@MarcLelijveld | #DataScotland | #PowerBIer
Big thanks to…
- Justyna Lucznik (MSFT) – Demo’s and inspiration
- Leila Etaai (MVP) – Inspiration
Other resources:
- Microsoft News – Award winning Wisky with AI
- Towards Data Science – AI is not innovation
- HPE – AI, what it is

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@MarcLelijveld | #DataScotland | #PowerBIer
Recap
• AI is more than BI
• AI != Innovation
• Inspire, optimize and detect patterns
• AI on your fingertips in Power BI
• Next level insights with AI insights (PBI Premium)

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@MarcLelijveld | #DataScotland | #PowerBIer
Download for free!
Https://bit.ly/cheatsheetpbi
Marc Lelijveld
Data & Analytics Consultant
Macaw Netherlands
Marc.Lelijveld@macaw.nl
@MarcLelijveld
linkedin.com/in/MarcLelijveld
Data-Marc.com

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@MarcLelijveld | #DataScotland | #PowerBIer
Please provide
your feedback
Https://bit.ly/2019sfeedback
Marc Lelijveld
Data & Analytics Consultant
Macaw Netherlands
Marc.Lelijveld@macaw.nl
@MarcLelijveld
linkedin.com/in/MarcLelijveld
Data-Marc.com

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Taurusavenue 16E | 2132 LS Hoofddorp | +31 23 2060 600 | info@macaw.nl | www.macaw.nl