Social media trends for teens- what you need to know vs. what you thought you knew
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Teens are drawn to social media platforms that allow them to connect with friends privately and escape monitoring from parents. Popular platforms include Twitter, Instagram, Kik, Snapchat, and Pheed. These apps appeal to teens' desires to feel secretive, elusive, exclusive, and in control of who can see their content and interactions. While connecting with friends is a main goal, teens' lack of trust and skepticism of sharing information publicly drives them to apps where use can feel more personal and private.
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Social media trends for teens- what you need to know vs. what you thought you knew
- 1. Social Media Trends for Teens: What you need to know vs. what you thought you knew Marcia Bennett @enligthen4life www.livetomanage.com
- 2. What is the hype all about… • Social Media for teens is about: • Connecting • Socializing • Sharing • Promoting It is not about: Networking- translation- doing business
- 3. Where are they at… • Teens want to ESCAPE and EVADE • Why? • Secretive • Elusive • Exclusive • Private • Personal Because… • Lack of trust • Skeptical
- 4. So where are they again? • Twitter • Instagram • Kik • Snapchat • Pheed • And any other place “spying” adults are NOT
- 6. Twitter • The attractiveness of twitter: • Live feed • Empowers teens to feel like they have more friends or "followers“ • Instant information- whether good OR bad
- 7. Instagram • Images and graphics are tantalizing for teens • Interactive and quick- thus the title. • Where their facebook friends/family are not hanging out on a regular basis…
- 8. Kik • Super private way of not having parents know what their teens are doing • About 30 million teens/adolescents are hip to this platform • It is similar to AOL instant messenger and Yahoo instant messenger but it is mobile, which makes it super secretive
- 9. Snapchat • Do you know about the longevity" of the snaps? • It is entertaining for teens –beware of the types of "snaps". • Savvy -incorporate your friends in order to view the snaps • Once again the secretive, elusive concept
- 10. Pheed • The "RED FLAG" social app • Parents and people over 25 are definitely not "hip" nor hype about this network • Very unique in it's design and is only for iphone users • Selective for the "popular crowd”
- 11. The Real Deal • Social Media changes • Teenagers are comfortable with change Solution: • You should be too