Benjamin Protais présente les clés pour qu'une entreprise devienne agile par l'intermédiaire de ses données. Et qu'elle le reste! L'incertitude a augmenté le risque et le coût associé à une donnée de mauvaise qualité. Comment orienter ses équipes vers une "culture data" dans un contexte économique et légal en constant mouvement ?

1. DO NEW | DO BETTER | DO MORE | DO RIGHT 1

2. NOS DONNÉES FACE À
L’INCERTAIN
LA CULTURE DATA EN
ENTREPRISE
DO NEW | DO BETTER | DO MORE | DO RIGHT 2

3. DO NEW | DO BETTER | DO MORE | DO RIGHT 3
Company
Data
Culture ?

4. DO NEW | DO BETTER | DO MORE | DO RIGHT 4
Data, an
important
asset?

5. Data is the oil of the 21st century …
DO NEW | DO BETTER | DO MORE | DO RIGHT 5

6. A «NEW» STRATEGIC RESOURCE
DO NEW | DO BETTER | DO MORE | DO RIGHT
“IF OIL IS THE CORE RESOURCE IN THE ERA OF
INDUSTRIAL ECONOMY, THEN DATA IS THE MOST
IMPORTANT STRATEGIC RESOURCE IN THE ERA OF
DIGITAL ECONOMY.”
NATIONAL INFORMATION CENTER (NIC)

7. A «NEW» STRATEGIC RESOURCE
DO NEW | DO BETTER | DO MORE | DO RIGHT
IN 2020, THE CHINESE GOVERNMENT MADE IT
OFFICIAL: THE AUTHORITIES NOW RECOGNIZE DATA
AS A “NEW FACTOR OF PRODUCTION”

8. $21 TRILLION IN U.S. INTANGIBLE ASSETS
IS 84% OF S&P 500 VALUE

9. HOW CONTRIES HANDLE THIS “NEW” STRATEGIC ASS

10. 80% of data
worldwide will
reside in
enterprises
http://www3.weforum.org/docs/WEF_New_Paradigm_for_Business_of_Data_Report_2020.pdf

11. 11
The road to become
a
Data-centric company

12. ARE YOU A DIGITAL NATIVE COMPANY ?
DO NEW | DO BETTER | DO MORE | DO RIGHT
Their data
model and
business
strategy are
built at the
same time
Inherit
appropriate
Data
Architecture
Inherit
appropriate
Data
Culture

13. TRADITIONAL COMPANY
Inherit their data model and
culture from their traditional
business model
They must launch a data-
centricity journey

14. FROM “DATA STRATEGY” TO “DATA VALORIZATION SERVICES”
1DATASTRATEGY
Defines how company will leverage Data
for doing business Better, Right, More and
New and become a Data-centric company
2DATAGOVERNANCE
Ensures delivery alignment to Data
strategy by animation of people, processes
and tools required to create a consistent
handling of Data across organization.
3 DATAARCHITECTURE
Ensuring a complete, homogenous and
well architectured Data information
system
4DATASERVICE
Delivery and running of all Data services
essential for the success of Data Strategy
DATA STRATEGY IS A
GUIDANCE FOR DATA
SERVICES IMPLEMENTATION
T
OP
DOWN
APPROACH
DATA SERVICES ANSWER
DATA STRATEGY STAKES
B
OTTOM
UP
APPROACH

15. 1DATASTRATEGY
Defines how company will leverage Data
for doing business Better, Right, More and
New and become a Data-centric company
2DATAGOVERNANCE
Ensures delivery alignment to Data
strategy by animation of people, processes
and tools required to create a consistent
handling of Data across organization.
3DATAARCHITECTURE
Ensuring a complete, homogenous and
well architectured Data information
system
4DATASERVICE
Delivery and running of all Data services
essential for the success of Data Strategy
FROM “DATA STRATEGY” TO “DATA VALORIZATION SERVICES”
EFFORT
Where do companies focus their
?
DATA STRATEGY IS A
GUIDANCE FOR DATA
SERVICES IMPLEMENTATION
T
OP
DOWN
APPROACH
DATA SERVICES ANSWER
DATA STRATEGY STAKES
B
OTTOM
UP
APPROACH

16. Traditional companies
& organizations do not
exploit their data
assets
12% OF DATAIS
BUSINESSCRITICAL
23%
REDUNDANT, OBSOLET AND
TRIVIAL (ROT) –
COSTTO GLOBAL INDUSTRY :
3,3 TRILLION BY 2020
65% DARKDATAHIDDENWITHIN
NETWORKS,PEOPLEAND
MACHINES
THE DATABERG
(https://blog.datumize.com/evolution-dark-data)
No tool to capture
and unlock Dark
Data
85%
Too much data,
Not enough
analytics
39%
Can only access
Structured Data
25%
Data is missing or
incomplete
66%
WHY?

17. OUR MISSION: SUPPORT COMPANIES TO BECOME DATA-CENTRIC
FROM
DATA
TO
VALUE
DATA
VALUE
“THE DATA CLOUD REVOLUTION IS A CATALYST FOR
ENTERPRISE DATA STRATEGY : NEW NEEDS,
WIDESPREAD USE OF AI, EXPONENTIAL GROWTH IN
THE VOLUME AND NATURE OF DATA, EVERYTHING IS
PUSHING TO REINVENT THE COMPANY'S DATA
STRATEGY”
WHAT
VALORISE, SHOW & SHARE
YOUR DATA
"WHAT ARE THE APPROPRIATE DATA
SERVICES TO BE IMPLEMENTED".
WHAT
HOW
ORGANIZE & STRUCTURE YOUR COMPANY
"HOW MY COMPANY AND MY DATA ARE
ORGANISED TO MEET THE DATA STRATEGY".
HOW
WHY
WHY
DEFINE YOUR PURPOSE
"WHY IS MY COMPANY'S BUSINESS MODEL
AFFECTED BY THE DATA VALORIZATION?”
DO NEW | DO BETTER | DO MORE | DO RIGHT 17

18. DO NEW | DO BETTER | DO MORE | DO RIGHT 18
START
ASSESSMENT OF DATA
MATURITY
DATA STRATEGY OF THE
COMPANY
DATA QUALITY
MEASUREMENT
WORK ON DATA CULTURE IN
THE COMPANY
= DATA LITERACY
DO WE NEED TO REBUILD
THE DATA ARCHITECTURE ?
IMPLEMENT APPROPRIATE
DATA GOVERNANCE
ANIMATE
AI INITIATIVE
CREATE
PERSONALYZED
CUSTOMER EXPERIENCE
MDM AND
DATA CATALOG
…

19. DO NEW | DO BETTER | DO MORE | DO RIGHT 19
DATA LITERACY
5. WORK ON DATA CULTURE IN THE COMPANY
«Educate all your Data Stakeholders»

20. Ian Rogers, Chief Digital Officer at LVMH
“The big moment for an organization is
when they have embraced the fact that
digital transformation isn’t a technical
issue, but a cultural change.”
20

21. DO NEW | DO BETTER | DO MORE | DO RIGHT 21
DATA CENTRICITY AND MODERN BI TOOLS
If business leaders are
asking the wrong
questions, giving them
more efficient access
to the answers is not
the solution.
changing the culture of
an entire organization
takes more than just
employing the right
technology, or hiring
the best data scientists.

22. Traditional Reporting
Traffic schedules are known.
You know where you are going and
where you are coming from.
You don't have to make any effort to
get there.
And occasionally, the service doesn't
work well
BI self-service
You decide on the time and the
route.
You can take country roads to
discover all the details of your
journey
IN “BI SELF SERVICE” THERE IS “SELF SERVICE”
Interpretation
&
storytelling
Data navigation
Autonomy

23. DO NEW | DO BETTER | DO MORE | DO RIGHT 23
5. WORK ON DATA CULTURE IN THE COMPANY
Banking Group
100,000 employees
The Data Office promotes the proper use of data “by all and for all”
Data for Executives
400 people
1 day
Data for Business
Data for IT
35 000 people
1 jour
+ E-learning
Data for Data
Managers
48 people
14 days + 2 days
Learning expedition
1 2 3
Creation of the Data Academy
Setting up of 3 training courses

24. QUESTIONS?
THANK YOU FOR YOUR ATTENTION
24