Two years ago, I started taking action, under the logo “The Happy CFO”, reflecting and sharing information, ideas about how Finance, Sustainability and Happiness can be connected. My recipe is simple and at the same time, very challenging: «Our companies will continue to be profitable and generate work for our great-grandchildren, if the CFOs convince their CEOs that short term orientation, not balanced with objectives of environmental and social sustainability, will not last long.»

1. MARCO VENTURELLI
Country CFO
Novartis Italy
How Happiness, Sustainability and
Finance create a Better World
7th ANNUAL EVENT
Sep 17, 2019 | Vilnius

2. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
Presentation
 CFO as Strategic Leader
 Happiness
 Sustainability
 A purpose driven approach: Finance for a better Society

3. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
 At the heart of all the world’s big firms
 Shape the scope and direction of a company.
 Leads the Performance and Financial Strategy and drives Operational
Excellence
 CFOs also play a growing role in external relations.
 The shareholder-value movement gave them a bigger role in setting
corporate goals.
 The Sarbanes-Oxley legislation codified the CFO’s role as the CEO’s
partner
 ......but Finance should remain a servant function
(*) EY, 2016 report on CFO role, The Economist 01/17
CFO as Strategic Business Partner(*)

4. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
Can a CFO be Happy?
Market share
Growth
Profitability
RONA
EPS
Dividends
Emotional Distance
Fair Resource allocation
Balance CEO

5. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
What is Happiness and why it drives the World ?
Eudaimonia [happiness] is the meaning and
the purpose of life, the whole aim and end of
human existence.
― Aristotle

6. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
1. You Are In Charge of Your Own Happiness
2. Don’t Obsess over Things You Can’t Control
3. Don’t Compare Yourself to Other People
4. Reward Yourself, Cultivate an Attitude of
Gratitude and Believe the Best Is Yet to Come.
5. Exercise During the Work Week, Give Someone
A Hand
6. Smile and Laugh More, Stay Away From
Negative People and Laugh at Yourself
Can this work with Finance Associates?

7. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
Happiness generates better returns

8. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
Happiness for the Good Company Government
Pursuit of Happiness becomes Constitution. A
group of Enlightened Politicians understand that
citizen well being and Happiness is the highest
scope of government. “The care of human life
and happiness … is the only legitimate object of
good government".

9. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
How Lithuania gained 30 positions in World Happiness ranking

10. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
17 Goals for a Sustainable (Happy) World

11. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
Finance is not alone in sustaining the need for a better world!

12. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
Investors look for Sustainable assets

13. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
EU 95 2014 Directive
By CSR EU, GRI Member State Implementation Report 2017

14. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
 Create Awareness in the Finance Community and in Society
 Discuss the Voluntary application of EU 95/14 with the Board
 Design your new ESG Strategy
A proposal to the Lithuanian Finance community

15. 7th ANNUAL EVENT
Sep 17, 2019 | Vilnius
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www.thehappycfo.it
We are all Happy CFOs