Zrinka Lovrencic from Great Place to Work, a sponsor company at the marcus evans HR Summit 2012, on providing employees with a trustworthy environment to better allow them to succeed. Interview with: Zrinka Lovrencic, Director, Great Place to Work

1. 4 - 6 March 2012 | RACV Royal Pines Golf Resort & Spa | Gold Coast | Queensland
Great Place to Work:
Creating a Trustworthy Environment
Zrinka Lovrencic from Great Place to Work, a sponsor company at the marcus evans
HR Summit 2012, on providing employees with a trustworthy environment to better allow
them to succeed.
Interview with: Zrinka Lovrencic, Director, Great Place to Work
FOR IMMEDIATE RELEASE
Every company has the potential to become a great What methods of rewarding top talent would you suggest?
workplace, says Zrinka Lovrencic, Director, Great Place to
Work. Employees will feel secure in their environment if the Zrinka Lovrencic: Every employee will value different types of
organisation has a reputation of being trustworthy and rewards and it is HR’s job to discover what will work best.
honourable. From a sponsor company at the upcoming Organisations may opt to link their rewards and recognition
marcus evans HR Summit 2012, in the Gold Coast, programme to an API (Australian Post-tel Institute) system,
Australia, 4 - 6 March, Lovrencic discusses why Human which provides employees with a wide range of benefits
Resources (HR) must have a meaningful relationship with including insurance and healthcare. In other workplaces,
employees to ensure their growth and satisfaction within the having a simple culture of saying “Thank You” may be enough.
organisation.
Employees must enjoy their work and be fond of those around
What makes an organisation a great place to work? them. If they feel that they are being respected by
management and have a comfortable working environment
Zrinka Lovrencic: Every company has the potential to become then they will feel rewarded for their services to the organisation.
a prosperous workplace. If organisations want to change, they
must aspire to become their best rather than relentlessly fixing How can organisations successfully retain top talent?
what is wrong. By focusing on the examples set by other great
workplaces and following in their footsteps, they can prosper. Zrinka Lovrencic: The labour market in Australia is very shallow
and organisations are having a tough time finding relevant
Regardless of the culture, industry, age or size, trust is the key employees with the right skills and cultural traits. Although
differentiator in a great workplace. If an organisation is retaining talent is essential to success, we must first find ways
trustworthy then employees will feel secure and will flourish in of attracting this talent. HR managers must clearly understand
their environment. the employee’s needs and what it is that they are looking to
gain from their work. We must know where they would like
What drives an employee to success? to go, what their career development plans are and help them
on that route to success.
Zrinka Lovrencic: There are two types of employees: those
who work from nine-to-five and those who have a succession What is your outlook for the coming years?
plan in place and know where they want to be in five years
time. We can better understand what drives employees by Zrinka Lovrencic: There must be more focus on diversity
creating an honourable relationship with them. After management. There are such distinct generations in play at
recognising who wants to strive, we can ensure that they are the moment, who all work, learn and want to be rewarded
on the path to success through the appropriate learning and very differently. The Baby Boomers are close to retirement,
development programmes. Generation X is trying to grasp the constant changes online
and Generation Y consists of graduates who are now
It is crucial to identify the leaders in the workforce. This can be beginning their career.
done by first categorising what the characteristics of a leader
are. HR will then be able to recognise which employees have HR must get to know employees at a deeper level if it wishes
these features, and help them plan out their career more to integrate all generations within the workplace.
efficiently. Employee will feel thankful and be encouraged to
reach their full potential.
www.hranzsummit.com

2. 4 - 6 March 2012 | RACV Royal Pines Golf Resort & Spa | Gold Coast | Queensland
Contact: Stacey Melvin, Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400
Email: press@marcusevanscy.com
About the HR Summit 2012
This unique forum will take place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia, 4 - 6 March 2012.
Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed
industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit
includes visionary presentations and interactive forums on aligning business priorities with employee needs, the
increasing demand for labour and the long-term impact of demographic changes.
For more information please send an email to info@marcusevanscy.com or visit the event website at
www.hranzsummit.com
marcus evans group - hr sector portal
Complementing our summit format, the HR Network – marcus evans Summits group delivers peer-to-peer
information on strategic matters, professional trends and breakthrough innovations.
Please note that the summit is a closed business event and the number of participants strictly limited.
About Great Place to Work
Great Place to Work Australia is a global research and consulting company helping organisations understand their
employees and become employers of choice.
www.greatplacetowork.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and
discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a
unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one
business meetings. For more information, please visit www.marcusevans.com
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www.hranzsummit.com