Michael Rothman of Rothman Healthcare Corporation, a solution provider company at the upcoming marcus evans National Healthcare CXO Summit Fall 2011, on ensuring patient safety and cost savings. Interview with: Michael Rothman, Chief Executive Officer, Rothman Healthcare Corporation

1. October 24-26, 2011 | Red Rock Casino • Resort • Spa | Las Vegas | NV
www.healthcare-summit.com
Rothman Healthcare Corporation:
The Criticality of Continuity of Care in Hospitals Today
Michael Rothman of Rothman Healthcare Corporation, a solution provider company at
the upcoming marcus evans National Healthcare CXO Summit Fall 2011, on ensuring
patient safety and cost savings.
Interview with: Michael Rothman, Chief Executive Officer, Rothman Healthcare
Corporation
FOR IMMEDIATE RELEASE
Typically, hospitalized patients are seen by a succession of
clinicians, says Michael Rothman, Chief Executive Officer,
Rothman Healthcare Corporation. In the handoffs between
nurses, and from one doctor to another, information is lost,
risking the patient’s health, extending length of stay and
impacting hospital finances.
As a solution provider at the upcoming marcus evans
National Healthcare CXO Summit Fall 2011, in Las Vegas,
Nevada, October 24-26, Rothman discusses why a lack of
continuity of care in hospitals can lead to patient
deterioration, longer lengths of stay and higher readmission
rates, and what Healthcare Chief Executive Officers (CFOs) can
do about it.
Why is the lack of continuity in patient care a problem today?
How does this impact hospital finances?
Michael Rothman: Historically, a family physician was a
patient’s doctor, but patients today are cared for by a
succession of clinicians who may have never treated them before.
It is in these clinician handoffs where information is lost and
patient deterioration goes undetected. For instance, 60
percent of sentinel events are related to failures in
communication between caregivers. In addition to the
needless suffering of patients, these can be costly events to
both hospitals and patients. Electronic Health Records (EHR)
were meant to address this problem. Instead, they often
become digitized versions of the paper hospital. It is still
difficult for a clinician to extract and synthesize the valuable
information buried in the EHR.
Imagine an application that integrates with the EHR for the
sole purpose of leveraging the existing data to empower
clinicians. This could reduce lengths of stay, re-admission risk,
and Rapid Response/Medical Emergency Teams’ response
times. That is the power of the Rothman Index. For some
hospitals (e.g., those with 500 beds), this visualization tool can
lead to savings in excess of USD four million per year.
Can healthcare IT systems better track patient progress,
shorten lengths of stay and reduce costs?
Michael Rothman: Unfortunately, complications are common,
and are not necessarily easy to detect. Clinicians should be
able to react before the patient becomes so ill that a transfer
to an intensive care unit is required.
Systems which measure a patient’s condition over time, such
as the Rothman Index, allow clinicians to spot downturns in a
patient’s condition by viewing a simple graph. Real-time
visualization of this “condensed” form of the entire patient’s
stay enables clinicians to address problems earlier, help move
patients more efficiently between units, identify patients slated
for discharge who are in need of further examination in order
to minimize re-admission risk, and reduce length of stay by
generally improving process at each stage of a patient’s stay.
What long-term strategies would you recommend to
healthcare executives looking to help patients and hospital
bottom lines?
Michael Rothman: Healthcare CEOs cannot just implement a
specific program into their hospital. To maximize their ROI they
must understand how it can fit in with the workflow of
caregivers and become part of their staff’s daily routine.
Additionally, healthcare executives need to be able to measure
the impact of their initiatives, and be sensitive to any trade-
offs between cost and quality of care. Cost effectiveness
studies within a hospital can prove challenging due to a lack of
adequate patient acuity metrics. Any strategy to help patients
and reduce costs needs a yardstick to provide a standard
quantification of patient acuity that follows a patient
throughout the hospital. In addition to benchmarking,
yardsticks can also enable nurse acuity staffing and rounding
prioritization. This is the only way to know if the strategy is
truly working, if there is an unseen trade-off or if there are
other variables at play.

2. October 24-26, 2011 | Red Rock Casino • Resort • Spa | Las Vegas | NV
www.healthcare-summit.com
Contact: Stacey Melvin, Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400
Email: press@marcusevanscy.com
About the National Healthcare CXO Summit Fall 2011
This unique forum will take place at The Red Rock Casino, Resort & Spa, Las Vegas, Nevada, October 24-26, 2011.
Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed
industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit
includes presentations on solutions to the transformation of the healthcare system, improving patient care and safety
and budget tactics to combat cost escalation.
For more information please send an email to info@marcusevanscy.com or visit the event website at
www.healthcare-summit.com
marcus evans group – healthcare sector portal
Please note that the summit is a closed business event and the number of participants strictly limited.
About Rothman Healthcare Corporation
Rothman Healthcare Corporation is committed to improving the quality and efficacy of patient care with innovative,
patient-centric software that enables healthcare professionals to easily access critical and actionable patient health data.
The Rothman Index generates a graph of patient condition that allows for greater continuity and quality of care while
reducing costs.
www.rothmanhealthcare.com
About marcus evans Summits
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discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a
unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one
business meetings. For more information, please visit www.marcusevans.com
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