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Mobile: Consistency in our work process

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Mobile: Consistency in our work process

  1. 1. Mobile: Consistency in our work process Interaction South America 2013 November 13th -16th Proprietary & Confidential. © 2013 R/GA All rights reserved.
  2. 2. Why Mobile? Proprietary & Confidential. © 2013 R/GA All rights reserved. /2
  3. 3. Proprietary & Confidential. © 2013 R/GA All rights reserved. /3
  4. 4. Web app Windows Cell Tower Tablet Google Glass Server Android canvas location Timeline Native phonegap RWD iOS Cloud watch Costs device Resolutions 3G/4G Context Xcode Mobile Site Camera Hybrid data gira Security Performance compatibility hardware Sensors Proprietary & Confidential. © 2013 R/GA All rights reserved. /4
  5. 5. Proprietary & Confidential. © 2013 R/GA All rights reserved. /5
  6. 6. Proprietary & Confidential. © 2013 R/GA All rights reserved. /6
  7. 7. Why consistency in our work process? Proprietary & Confidential. © 2013 R/GA All rights reserved. /7
  8. 8. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. /8
  9. 9. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. /9
  10. 10. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. / 10
  11. 11. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. / 11
  12. 12. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. / 12
  13. 13. $ Time Budget Proprietary & Confidential. © 2013 R/GA All rights reserved. / 13
  14. 14. People Proprietary & Confidential. © 2013 R/GA All rights reserved. / 14
  15. 15. Consistency means putting everyone on the same page. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 15
  16. 16. Within your team Visual Designers, Developers, Engineers, UX Designers, Project Managers… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 16
  17. 17. Outside your team End-Users, Customers, Marketing Teams, Product Teams, Design Teams… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 17
  18. 18. And they all have an opinion. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 18
  19. 19. So how can I be fast? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 19
  20. 20. So how can I be efficient? Proprietary & Confidential. © 2013 R/GA All rights reserved. $ / 20
  21. 21. How can I be Consistent? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 21
  22. 22. Prototyping helps managing expectations Proprietary & Confidential. © 2013 R/GA All rights reserved. / 22
  23. 23. Prototype with your team Proprietary & Confidential. © 2013 R/GA All rights reserved. / 23
  24. 24. Prototype with people outside your team Proprietary & Confidential. © 2013 R/GA All rights reserved. / 24
  25. 25. But prototyping can take hours… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 25
  26. 26. Early in the process… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 26
  27. 27. Prototype Sketch Test Proprietary & Confidential. © 2013 R/GA All rights reserved. / 27
  28. 28. Sketch using a template Proprietary & Confidential. © 2013 R/GA All rights reserved. / 28
  29. 29. Use tools to quickly prototype POP InVision Proprietary & Confidential. © 2013 R/GA All rights reserved. Proto.io / 29
  30. 30. It’s all about play Proprietary & Confidential. © 2013 R/GA All rights reserved. / 30
  31. 31. Repeat, Refine, Repeat, Refine… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 31
  32. 32. Just like every approach, here is a checklist… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 32
  33. 33. Checklist… Schedule sketching sessions Proprietary & Confidential. © 2013 R/GA All rights reserved. / 33
  34. 34. Checklist… Schedule sketching sessions Look for references Proprietary & Confidential. © 2013 R/GA All rights reserved. / 34
  35. 35. Checklist… Schedule sketching sessions Look for references Create quick prototypes Proprietary & Confidential. © 2013 R/GA All rights reserved. / 35
  36. 36. Checklist… Schedule sketching sessions Look for references Create quick prototypes Schedule testing sessions Proprietary & Confidential. © 2013 R/GA All rights reserved. / 36
  37. 37. Checklist… Schedule sketching sessions Look for references Create quick prototypes Schedule testing sessions Repeat, refine, repeat, refine Proprietary & Confidential. © 2013 R/GA All rights reserved. / 37
  38. 38. We are on the business of managing people’s expectations. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 38
  39. 39. Thank You.
  40. 40. Marcus Pérez Cervantes marcus.perez@rga.com @mperezcer Proprietary & Confidential. © 2013 R/GA All rights reserved. / 40

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