Dell Technologies Retail Solutions Overview

The Connected Retailer
Enabling digital transformation in retail
Sustainability
Cost
Reduction
Margin
Improvement &
Revenue Growth
Customer
Centricity
Security &
Protection

THE CONNECTED RETAILER 2
The Connected Retailer
Retailers are exploring the endless opportunities
presented by digital technologies to drive growth
and enhance customer experience
Dell Technologies believe this is a time of unprecedented
change and presents significant opportunities for retailers to
innovate. Retailers are prioritising their actions to recognise the
fundamental shift in consumer shopping desires and patterns.
Technology, data, security, agile supply chains, price wars and
cost cutting are all causing retailers to rethink their business
forecasts and business models.
Retail Outcomes
Customer
Centricity
Margin
Improvement
& Revenue
Growth
Cost
Reduction
Security &
Protection
Sustainability

3 THE CONNECTED RETAILER
Smart Analytics
Use Data Analytics, the Internet of
Things (IoT) and Machine Learning to
gain customer insights, drive higher
revenues and increase efficiency.
Smart Applications
Integrate your retail business applications
and develop new customer-centric apps
to enable new opportunities, enhance
customer experience, and improve
efficiency.
Lean Innovation
Drive a culture of innovation to bring new
customer-focused products to market
and build brand equity.
Virtual Reality
Realise the power of Virtual Reality (VR)
and Augmented Reality (AR) to enhance
customer experience and drive retail
innovation.
Robotics
Leverage robotics to improve process
efficiencies, automate and enhance the
customer experience.
Agile Workforce
Empower your staff with the right
technology, at the right time and place,
putting insights at their fingertips to
enhance customer service and workforce
productivity.
Security
Protect your business and customers
against cyber threats, and meet
regulatory compliance requirements like
GDPR.
Sustainability
Apply sustainable, energy-efficient
technology that supports your corporate
responsibility goals and exceeds
customer expectations.
Digital Solutions
DIGITAL SOLUTIONS

Contents
Digital Outcomes
CONTENTS

THE CONNECTED RETAILER5 THE CONNECTED RETAILER
YOUR PARTNER FOR CONNECTED RETAIL
5
Your Partner for Connected Retail
Getting your Digital Transformation strategy
right is key to succeeding in the new
economy – Choose Dell Technologies as a
trusted partner that can support you along
the entire journey.
To be a Connected Retailer requires the right
technology solutions partner, who can support
your vision and strategy into the future. While
there are many technology partners with niche
offerings in specific areas like cloud, security or
analytics, most cannot deliver on your complete
integrated vision.
Dell Technologies is different. We bring
together seven leading enterprise technology
businesses in one trusted partner. This enables
us to provide and deliver end-to-end solutions.

Supporting the
World’s Leading
Retailers
Dell Technologies is a trusted partner
to many of the most successful and
innovative retailers.
Retailers across the globe are choosing
Dell Technologies to enhance the
customer experience and tap into new
opportunities to help streamline the
entire value chain.
THE WHITE COMPANY
L O N D O N
SUPPORTING THE WORLD’S LEADING RETAILERS

THE CONNECTED RETAILER7
Customers want to be able to shop anywhere,
at any time, and expect a unique and seamless
experience across all channels. Today 82% of
customers research products online before
ever setting foot in a store. It’s increasingly
vital for retailers to understand the customer’s
needs and expectations, in order to provide
an outstanding and differentiating customer
experience.
The opportunity is to create a shopping
experience that is interactive, immersive and
personalised – both in-store and online, through
a connected omni-channel strategy that places
the customer at the centre.
Today’s digital-native customer dictates when,
where and how they engage with retail brands.
How can you meet their expectations?
82%of customers research
products online
before setting foot
in a store
Customer Centricity
CUSTOMER CENTRICITY
These solutions deliver this retail outcome
Agile
Workforce
SustainabilitySmart
Analytics
Smart
Applications
Lean
Innovation
Virtual Reality Robotics Security

Customer Centricity
Virtual reality customer experience
for Jaguar Land Rover
Dell Technologies worked with Jaguar Land Rover to transport customers to a VIP
showroom experience, using cutting-edge virtual reality. We helped the automotive
brand create the world’s largest, global, immersive, connected VR customer experience
for the launch of the Jaguar I-PACE concept car. Dell’s industry-leading workstations
powered real-time generation of ultra-high-definition 3D visualisations, allowing
customers to make an active, emotional and personal engagement with the product
and brand.
“We’re probably the first brand in any space that has
collaborated with a VR provider in this way – for us, having
Dell Technologies behind us has been fantastic”
Lucy Reynolds, Head of Product PR, Jaguar Land Rover
CUSTOMER CENTRICITY
Virtual Reality

Customer Centricity
Seamless online shopping experience
Dell Technologies is helping retailers automate processes by integrating business-critical
applications with the popular ecommerce platform Shopify. Shopify allows retailers to set up an
online store quickly and easily – even to sell products directly on Instagram. Without customers
having to leave the app Shopify’s integration with Instagram enables shoppable feeds so retailers
can tap into potential new market share with Instagram’s 500 million daily active users. Our app
integration platform enables automated interconnection between existing retail systems and
Shopify, to provide critical ecommerce data wherever it’s needed.
CUSTOMER CENTRICITY
Automate your Finance and Inventory Processes
/ Quickly and easily automate Shopify workflows
/ Integrate with any number of stores in any number of
languages
/ Share integration processes and components with team
members
/ Ensure non-stop operations by configuring automatic retries
/ Stay informed through alerts and notifications
/ Manage integration and workflows from any mobile device
Enterprise Integration Capabilities
without the Complexity
/ Drag-and-drop workflow – no coding required
/ Support for any type of business logic – from simple to
complex
/ Access to hundreds of applications and data sources
/ Pre-built connectors, and ability to build your own
/ Visual any-to-any data transformation
/ Industry-certified security model
/ Instantly deploy integrations between cloud applications
and on-premises systems
Native Cloud Platform
/ On-demand access to integration platform
/ No software or appliances to install or maintain
/ On-demand “per connection” pricing
/ Low maintenance solution with frequent releases and updates
/ On-demand zero-footprint deployment option
/ Full-featured, no-risk trial – on demand
Smart
Applications

A digital retailer is well practiced in the art
of growth through increasing market share,
customer loyalty, cross-selling and upselling,
increasing basket value, and expanding the
portfolio. The retail ecosystem is undoubtedly
evolving in parallel to the technology that is
available. Retailers that are disruptive and
embrace change will open up a wide range of
new growth opportunities.
Focusing on traditional cost out initiatives is
no longer enough. Retailers are finding bold
ways to engage customers and effect changes
across all elements of the balance sheet.
Digital technology presents an opportunity for
retailers to focus on both revenue growth and
margin improvement across all categories.
A fundamental component of a successful
retailer is the need to drive revenue growth
in a competitive market
MARGIN IMPROVEMENT REVENUE GROWTH
Margin Improvement
Revenue Growth
Agile
Workforce
Security SustainabilitySmart
Analytics
Smart
Applications
Lean
Innovation
Virtual Reality Robotics

Margin Improvement
Revenue Growth
Virtual reality enables creativity for Nike
Nike chose Dell Technologies as its partner to push the
boundaries on immersive experience in sportswear. Our virtual
reality solution enhances workforce creativity and productivity.
The technology can integrate VR, AR, voice control, a digital
canvas, and haptic technology (recreating the sense of touch) –
all working together to let people create and experience in more
natural ways.
Watch the video: https://youtu.be/noutzo3xT8k
“Getting ideas out of people’s heads and
into design, beautifully and functionally,
is critical to our success”
Ken Black – VP of Digital Design Transformation, Nike
Virtual Reality

Margin Improvement
Revenue Growth
Growing digital market share
for Papa John’s
Pizza retail giant Papa John’s worked with Dell Technologies
and systems integrator WWT/Asynchrony Labs to take its
digital innovation to the next level. Together we identified and
explored new solutions that would not only improve customer
experience, but also build Papa John’s brand identity as
a forward-thinking innovator. We undertook a series of
moderated creative sessions to synchronise operational
needs to marketing objectives, harnessing technology to
the outcomes that mattered most to the company. Positive
outcomes for Papa John’s included the improvement of its
ecommerce website and mobile app, as well as the launch
of direct customer ordering via the Apple TV platform,
with exclusive personalised discounts. So for Papa John’s
customers, ordering pizza can be as easy as streaming a
movie, and just as fun.
Retail banking innovation for Barclays
Dell Technologies worked closely with the retail banking
arm of Barclays on a lean innovation program. The project
has generated over 500 ideas geared at their B2C and
B2B customer base. This approach has helped Barclays to
create and evaluate new retail product propositions targeting
millennial customers. We also helped the retail business to
identify new opportunities for leveraging transactional data to
create valuable personalised services for their customers. A
key outcome has been the build of an end-to-end innovation
lifecycle model using data analytics to inform future use cases.
The key benefits achieved include:
/ Driving a culture of innovation and rapid product
development in the organisation
/ Developing concept from ideation to minimal viable product
live in the market within one week
/ Identifying and testing six value propositions directly with
retail customers within six weeks
Smart productivity drives economic
opportunities
Dell Technologies works with Chitale Dairy, India’s largest
dairy business, using analytics, cloud, IoT and virtualisation
technology to help farmers keep their cows healthier and
more productive. Chitale has a network of 50,000 farmers.
whose 200,000 cows produce around 60 million litres of
milk annually for the retail market.
From monitoring dairy cow habits and health using IoT
sensors, to automating and improving milk production
through a high-speed, high-availability network,
our solutions help Chitale maximise new economic
opportunities that transform communities and have helped
to drive 10x higher yield as a result.
Watch the video: https://youtu.be/NViE0ILAmZ4
“Dell Technologies has really helped us,
because without that scalability I don’t think
that we could do what we have done today”
Vishwas Chitale – CEO/CTO. Chitale Dairies
Smart
Analytics
Smart
Applications
Lean
Innovation

Every retailer is faced with the challenge of
reducing cost whilst maintaining high quality
products and efficient productivity. As the
industry faces a period of change, retailers
are looking at how investments in their digital
strategy can help solve the age-old question
– how can we reduce expenses?
Incorporating smarter buying and operations
practices into everyday routine can help retailers
reduce costs while maintaining the delicate
balance required.
Apply innovative integrated technology
solutions to reduce operating costs and
improve efficiency
COST REDUCTION
Cost Reduction
Virtual RealitySmart
Analytics
Smart
Applications
Lean
Innovation
Robotics Agile
Workforce
Security Sustainability

Cost Reduction
Robotics for retail automation
Dell Technologies works with robotics manufacturer
OTTO Motors to bring new efficiency to retail warehouse
management and shelf-stacking. OTTO robots automate
product and material flow, supplementing or replacing human
labour. Using automation to enhance productivity means
the workforce can be focused on higher value work, driving
profitability and enhancing quality of life.
/ Overcome labour shortages: Robots can work three
shifts, seven days a week
/ Recover wasted floor space: Reduce the time materials
are in motion
/ Gain real-time insights: Use metrics to report on
productivity and uncover lean opportunities
Watch the video: https://youtu.be/ySm3HTYnsM4
Seamless connection
streamlines efficiency
Homewares and clothing retailer The White Company
asked Dell Technologies to help optimise its application
infrastructure to drive revenue and support international
growth. We used the Dell integration platform to securely
interconnect and align more than 20 separate applications.
Its ecommerce platform and POS systems now connect
seamlessly with ERP for orders, CRM for customer
information, and through to warehouse and supply chain
management systems.
/ Scalability: Integrates on-premise apps with scalable
cloud platforms
/ Speed-to-delivery: 20 apps integrated in Year 1
/ Time-to-value: Delivering rapid revenue improvement
COST REDUCTION
“Robots can offer extreme value to very
specific problems in the world – without
Dell Technologies we would not be able
to accomplish what we are doing today.”
Matt Rendall – CEO, OTTO Motors
Smart
Applications
Robotics

Cost Reduction
Seamless integration for
mergers acquisitions
At the time of the acquisition, the Boomi sales group and the Dell
sales group each ran its own SaaS instance of the Salesforce
CRM application. Both groups used Salesforce for vital sales
functions such as generating leads, assigning teams to follow up
on opportunities, and tracking results. With the acquisition, the
sales groups saw an opportunity to share sales information.
The Dell IT group used the Boomi integration platform application
to unify the Salesforce.com instances, enabling fully integrated
and synchronised customer information across sales groups and
businesses processes.
Applying Salesforce instance integration within Dell Technologies’
own sales operations has also generated measurable benefits:
/ 75% shortening of integration time-to-value
/ 100% of manual data entry processes eliminated
/ 30% reduction in solution total cost of ownership (TCO)
Working anytime, anywhere,
on any device
In recent years, Marks and Spencer has undergone an internal
technology revolution. The leading retailer has been seeking
new ways to enable staff to access information, regardless
of their location, in a quick, easy and familiar format. Dell
Technologies worked with MS to implement Microsoft Office
365. Adopting cloud-based Office 365 is enabling staff to work
anytime, anywhere using their internal portal ‘MS World’.
The solution allows staff to carry out their day-to-day tasks
off-site – whether they’re visiting suppliers, working from
home, or travelling to a store. MS has seen a resulting
boost in productivity, as staff no longer need to return to
their desk to work. It also means that in-store staff have
immediate access to information on mobile devices, which
they can share with colleagues and customers – a capability
that is already garnering praise from users. By connecting
their team, MS enables faster decision-making, and has
streamlined company-wide projects and initiatives.
Connecting international teams
Food manufacturer Dr. Oetker has cross-geographical
teams all over the world in product development, marketing,
customer support, IT, and other areas. To improve
international collaboration and teamworking, Dell Technologies
worked with Dr. Oetker to develop a video conferencing
solution using Skype for Business.
The company’s teams now use Skype for Business to work
together more efficiently. Using the solution, employees
can more easily undertake everyday tasks – like developing
products, interviewing job candidates, and providing tech
support – more efficiently. They can also often avoid costly
and time-consuming travel.
The company’s IT Services team works worldwide, providing
technical support wherever there are Dr. Oetker employees.
Communication and collaboration is key for this team
to provide good, consistent IT support. Major projects
would ordinarily have involved team members travelling
internationally for several weeks. Now they can use Skype
for Business video calls to handle most of the preparation
work remotely, minimising the time that employees have to be
away from their families.
COST REDUCTION
“We had data moving between SaaS
instances in just four days, instead of
the four weeks it could have taken using
traditional integration method.”
Ed Macosky – Senior Manager of Ingegration Services Dell Boomi
“With Skype for Business, we increase
knowledge transfer across the company,
from person to person and team to team.”
Frank Pickert – , Senior Executive Manager IT Services, Dr. Oetker
“We’ve found that Office 365 supports
our vision for smarter working. The whole
programme will result in more effective,
committed employees who generate better
ideas and deliver better service.”
Carl Dawson – IT Director, Marks and Spencer
Smart
Applications
Agile
Workforce
Agile
Workforce

Cyberattacks are perceived as the global risk
of highest concern to retailers in advanced
economies with 67% of UK organisations
ranking Cyberattacks as the number one risk of
highest concern in doing business1
. Despite this,
44% of retailers say they do not have a security
strategy. Those who do have an existing
strategy recognise the need to adapt, with 80%
planning to change their approach to security
in 2018 2
. As technology continues to touch
every part of retailers and 41% of end users go
around security policies to be productive, the
topic of security no longer only pertains to the
CSO CIO. Retailers across the board should
be considering how their teams access, process
and protect data.
Cyber security retail priorities
Protect your Intellectual Property
Manufacturing organisations represented
the largest share of incidents involving
targeted threats at 30% which could indicate
threat actors seeking economic intelligence.
Any new product, process or technology a
manufacturer creates could be a prime target
for hackers to steal.3
General Data Protection Regulation (GDPR)
Promising fines of up to 4% annual turnover or
20 million euros, the GDPR poses as not only
a major economic threat to retailers but also
to their brand reputation. The future shopper
wants to know they can trust retailers with
their personal data so getting your governance
framework and security strategy right is key.
Protect the Digital Wallet
Advancements and increasing adoption of
frictionless payment services is providing cyber
criminals a new playground - Digital Wallets.
Retailers not only need protect their customers
personal data and financial information they
also need to ensure they are validating their
identity. The need for fraudster detection,
threat detection and encryption has never
been so important.
Safeguard your business, your customers and your
brand reputation against fraud and cyber threats
SECURITY PROTECTION
40%of organisations will be
in violation of the
GDPR by 2020
Source: Gartner, 2017
Security Protection
1.Source: World Economic Forum, 2017
2. Source: IDG, 2018
3. Source: Secureworks, 2017
Source: Gartner, March 2017
Smart
Applications
Lean
Innovation
Virtual Reality Agile
Workforce
SustainabilitySecurityRoboticsSmart
Analytics

Security Protection
Protecting customer data with analytics
How can you drive new value from customer information and
transactional data, while also protecting it securely? Global
payments leader Mastercard wanted to use predictive analytics
to study customer purchase patterns and behaviour, in order to
derive valuable new insights. It needed an analytics environment
with the scale to deal with data from 2.2 billion payment cards
globally, and up to 160 million transactions per hour. At the same
time, it required the highest levels of security to protect this
sensitive personal and financial data.
Mastercard worked with Dell Technologies companies to build
a secure PCI-certified Hadoop cluster to enable data analytics.
The solution has increased security and fraud protection, via
analysing customer purchasing patterns, affinities and rhythms
using machine learning. It has also helped drive business
value from anonymised data on share of wallet compared to
competition, average spend and purchase frequency. This helps
Mastercard to identify marketing opportunities and measure
return on investment – while protecting its sensitive data.
“Data privacy and protection is
a top priority for Mastercard.
As we maximise the most
advanced technologies from
partners and vendors, they
must meet the rigorous security
standards we’ve set.”
Gary VonderHaar – Chief Technology Officer,
Architecture, Mastercard
SECURITY PROTECTION
60%
66%
75%
74%
73%
spend on detection
response
admitted they paid
a ransom in 2017
increase in
Ransomware
activity
increase in the
number of reported
breached records
each year
Source: RSA, 2017
say they would reconsider
using a company if it could
not keep their data safe
Source: Secureworks, 2017
Source: National Retail Federation, 2016
Source: Secureworks, 2017
Security

Retailers are using intelligent technologies
such as radio frequency identification (RFID);
driverless trucks; logistics tracking; mobile
devices; augmented reality; and more to
reduce their environmental footprint and drive
sustainability. These technologies promise to
be effective testing grounds for integrating
sustainability into retail store operations, truck
fleets and supply chains.
With two-thirds of consumers saying they
avoid specific brands or products due
to environmental concerns, the topic of
sustainability has never been more important
for the retail industry and brands are now
competing to be the most purposeful. Retailers
are not only able to protect our planet but
enhance brand awareness and drive cost-
efficiencies by reducing waste, recycling more,
and using less energy and materials.
As consumers increasingly select brands and
products based on environmental credentials,
provable sustainability is vital for retailers
SUSTAINABILITY
Sustainability
Smart
Applications
Lean
Innovation
Virtual Reality Robotics Security SustainabilityAgile
Workforce
Smart
Analytics

Sustainability
Harvesting insights
Sustainable agriculture business AeroFarms is bringing
new levels of precision and productivity to farming in its
production facilities – with the help of Dell Technologies.
AeroFarms leveraged the support of the Dell Technology IoT
Technology Advisory Services team. Through this program,
Dell worked with AeroFarms to develop IoT architecture and
technology recommendations, to define use cases, and to build
implementation roadmaps.
In the company’s innovative indoor vertical farm, sensors and
cameras in the aeroponic growing systems gather data on
everything from moisture and nutrients to light and oxygen.
The sensors capture data about the operating and growing
environment and send it to the Dell platform. Information is then
relayed over the farm network, making it available for monitoring
and analysis.
AeroFarms is growing its machine learning capabilities with Dell
Technologies. The goal is to automate the analytics processes
that help the company’s scientists identify patterns in the images
and data generated by the growing system. This will enable a
higher order of intelligence and more complex decision-making.
An example is real-time quality control that takes into account
even more diverse types of data, including machine data,
historical growing data, environmental data and quality data.
One project focused on improving real-time quality control
through multi-spectral imaging of grow trays. Special cameras
with integrated structured light scanners send data to the Dell
platform, which creates 3D topological images of each grow
tray. When an anomaly is detected, the system sends an alert
to operators on the farm floor. Ultimately, this project gives
AeroFarms the potential to increase yields and further improve
its ability to optimise the nutritional content of its produce.
Watch the video: https://www.youtube.com/watch?v=hmfkIaqY3sQ
SUSTAINABILITY
“We are excited to partner with Dell
Technologies. They have a unique
approach leveraging all seven of their
divisions to develop turnkey solution that
meets our needs today and as we scale
further in the future.”
David Rosenberg – Co-Founder and CEO, AeroFarms
Smart
Analytics

Sustainability
SUSTAINABILITY
IoT for energy-efficient retail logistics
Dell Technologies has delivered major benefits for a leading
US food and drink retailer, with our IoT-based cold chain
management solution that collects and analyses data
from connected sensors at all stages of the temperature-
controlled logistics process. The solution reduces
refrigeration costs while improving food quality. When
refrigeration levels are optimised, this can reduce the
amount of spoiled and unsalable product. The solution also
enables significant opportunities to understand customer
pathways in-store using sensors and beacon technology
– and to drive energy optimisation based on analytics of
equipment usage data.
$7m
74%
30%
40%
in energy savings from
optimised refrigeration
reduction in
stock loss
reduction in
customer
complaints about
spoiled foods
reduction in reactive
maintenance expenditure
Smart
Analytics

Customer
Centricity
Margin
Improvement
Revenue
Growth
Cost
Reduction
Security
Protection
Sustainablity
Smart Analytics
Smart Applications
Lean Innovation
Virtual Reality
Robotics
Agile Workforce
Security
Sustainability
Our Solutions
It is a transformative time in retail. Our solutions are
focussed on supporting retailers as they transform to
become leaders in a digital age
Capitalising on the opportunities that face
the Connected Retailer requires a variety
of advanced technologies – and the deep
expertise to tailor and integrate them across
the value chain. Enabling and informing the
exploration of these opportunities for retailers,
we deliver innovative solutions through a wide
range of technologies:

Customer sentiments and brand power are
two major factors driving the retail industry.
With 73% of customers preferring to do
business with brands that offer a personalised
buying experience, data analytics has never
been so important.
Dell Technologies provides significant analytics
capabilities across every part of the value
chain, to create insights and deliver value.
Retailers can use data analytics to predict
the needs of shoppers and personalise each
buying experience. Gathering and analysing
online and in-store buying behaviour data
also enables retailers to learn how this affects
shopping habits. These data insights help
develop targeted marketing campaigns, with
personalised promotional incentives that
encourage increased spending.
Analytics can provide cost-savings across the
retail value chain, by driving internal organisational
efficiency and staff productivity, and optimising
supply chain, warehouse management and
logistics. Analytics can also drive in-store strategy
by supporting inventory management, visual
merchandising and staff management.
Smart analytics for retail
Our Smart Analytics solutions help retailers
understand their customers and organisation,
to drive higher productivity and efficiency
while improving service. The solution helps
support the retailer to map the current and
desired status of their enterprise data strategy.
By developing a proof of concept around a
use case, you can validate the value of a new
customer proposition before investing in a full
solution.
Validating the use case prior to putting it into
production helps inform the solution specific to
the end-user, and identify a process and skills
roadmap for implementation. The retailer can
then choose to implement the full analytics
solution, to support continuous development
of valuable propositions for consumers
and strengthen their marketing strategy.
Data analytics enables a true actionable
understanding of the organisation and
customer behaviour, delivering real benefits.
Use Data Analytics, Internet of Things (IoT) and
Machine Learning to gain customer insights,
drive higher revenues and increase efficiency
OUR SOLUTIONS – SMART ANALYTICS
Smart Analytics
37% 41%
50%
improvement in social media
marketing results across
channels such as Instagram,
Facebook and Twitter
improvement in marketing
targeting efforts, allowing for
more effective sales campaigns
higher revenue growth by leveraging data
insights about customer needs and desires
– and creating personalised products and
services directed at these customers

The Internet of Things
Retailers are already innovating with the
Internet of Things (IoT) to offer new
services, reshape the customer experience
and enter new markets. IoT is about more
than connecting things, it requires artificial
intelligence (AI). In fact, AI and IoT should be
seen as a single interdependent ecosystem
spanning across the organisation and beyond,
into both the physical world and the cloud.
IoT presents opportunities for retailers to
develop vastly improved ecosystems that
connect both the physical and digital world,
allowing real-time interaction with consumers
both inside and outside the store.
IoT also provides significant opportunities for
retailers as part of the early stage of the value
chain, in supply chain and logistics to realise
energy efficiencies and optimise sales-floor
management using sensors.
IoT enables retailers to explore opportunities
across three key areas:
Customer Centricity
By collecting data at each connection point,
retailers will have a better understanding of the
customer journey and can deliver personalised
offers. Retailers can create next-gen customer
experiences by tracking and combining
behaviour from in-store, mobile retail or digital
commerce.
Cost Reduction
/ Track inventory with location data throughout
the entire value chain
/ Lower utility costs due to energy optimisation
in smart buildings
/ Predictive maintenance of machinery
throughout the entire value chain
Margin Improvement Revenue Growth
Take opportunities to monetise data based on
understanding of floor path optimisation for
stores. Enable dynamic pricing with real-time
price adjustments using network-enabled smart
tags. Target innovation through data analytics
to understand customer behaviour in-store, and
see how customers are using products.
Our IoT Solutions
Dell Technologies delivers leading solutions in
IoT that create value for retailers at different
stages of the value chain.
1. IoT Point of Sale Solution: Helps enhance
sale and payment turnaround times, particularly
in periods of high demand.
2. IoT In-Store Smart Retail Solution:
Enables monetisation of key customer insights,
understand in-store shopper behaviour,
determine the effectiveness of store displays,
optimise floor navigation paths, and develop
data monetisation opportunities for in-store.
3. IoT Cold Chain Management Solution:
Optimises the cold chain logistics of a grocery
retailer’s supply chain, to reduce costly food
spoilage and improve compliance.
4. IoT Smart Building Integration Solution:
Provides real-time access to data increasing
visibility of building performance, and customer
journeys in-store. This solution can deliver
up to 20% savings on operational costs with
an ROI of less than 12 months, by improving
maintenance, lowering license fee costs and
creating a connected strategy for your sites.
Positive outcomes realised by retailers include:
/ £4.6 million saving for a clothing retailer
/ £2.9 million saving for a supermarket
Smart Analytics
Dell Technologies IoT Demo Lab
Dell Technologies provides an interactive demo to retailers to illustrate how IoT solutions
can deliver value. We will work alongside you to test on a trial site, with a view to widening
the rollout once efficiencies have been demonstrated.
Talk to us to learn more.

Machine learning
Machine Learning (ML) allows retailers to
automate data analysis to get to know their
customers at scale. The ultimate goal of
Machine Learning is to drive revenue growth
in a more efficient way through, predictive
inventory planning, recommendation engines,
upsell and cross-channel marketing, marketing
segmentation and targeting, customer Return
on Investment (ROI) and lifetime value.
Dell Technologies have skilled Machine
Learning specialists who can deliver services
to support organisations develop ML
strategies at an executive level, down to the
operational level of delivering and running a ML
environment. Our professional services focus
on ensuring any business led Machine Learning
initiatives deliver business outcomes. Dell
Technologies is already engaged in evaluations,
POC’s and sales with customers to provide
Machine Learning in the retail industry. Dell
Technologies have developed easy deploy
Deep Learning solutions for image recognition
and fraud detection.
Smart Analytics
Faster deployment,
from months to weeks
Dell EMC PowerEdge servers,
storage and networking +
NVIDIA and Intel
READY BUNDLES
Optimised for fast
application development,
easy to use for modelling
BigDL, TensorFlow, Caffe,
Neon, cuDNN, cuBLAS,
NCCL, DataRobot
LIBRARIES AND FRAMEWORKS
Ready to go data
management and data
science tools
Cloudera, Hortonworks,
Data Science Workbench,
Spark, Nervano Studio
SOFTWARE
Bridge the gap between
the data science, IT, and
lines of business
Consulting, tuning,
ProDeploy, ProSupport
and financial services
DELL EMC SERVICES
Artificial Intelligence
Broad category of machine intelligence
Machine Learning
Training with large amounts of data
with algorithms that gives the machine
ability to learn how to perform a task
Deep Learning
Domain of discovering and
modelling complex data
(e.g. video images) using
Neural Networks. Domain
of perception cognition

Retailers work with Dell Technologies to develop
and integrate customer-centric applications that
build online customer engagement and drive
revenue through new opportunities.
Working at the intersection of big data, cloud,
and agile development, Dell Technologies helps
retailers transform into great digital businesses,
building and running their most important
applications on it. Retailers can rapidly build,
deploy, and iterate on their code. It helps
retailers reduce time-to-value and maximize
feature velocity. Our comprehensive offering
includes a set of application and data services.
Our turnkey platform-as-a-service (PaaS)
solution enables agile development teams to
rapidly update and scale applications – on a
private cloud that can be instantly expanded
and upgraded with no downtime. This allows
retailers to drive applications innovation with
disruptive speed.
Applications create a direct marketing channel
allowing retailers to deliver promotions and
product information directly to consumers’
fingertips. Special features such as push
notifications make it easy to remind customers
about new products and services, promoting
brand awareness and encouraging spend.
Providing services such as a digital helpdesk
can allow retailers to better support customers,
increasing brand trust and cultivating loyalty.
These features help drive higher levels of
customer engagement and increased revenue.
Adopting a software strategy can spur growth,
shape new markets and reach new customers.
Retailers have to start looking at applications
as the game changer for the future by way
of creating new services and offerings and
fundamentally rethink how applications should
be built, managed and stored
OUR SOLUTIONS – SMART APPLICATIONS
Smart Applications

Build powerful mobile retail apps
Dell helps retailers develop customer-centric mobile applications
by pairing them with technology experts, sharing best practices,
and collaborating to build best-in-class online customer
experiences. Leading integrator World Wide Technology, Inc.
(WWT), partners with Dell Technologies to provide innovative
technology and supply chain solutions to large public and private
organisations.
Pivotal Labs design mobile applications that solve consumer
and business problems. By focusing on what customers need
and desire, the retailer can collaborate on designing the basic
structure of the application, prioritising a list of features for
development that focus on delivering a valuable customer
experience. They can also explore customer behavioural data, to
identify potential challenges customers face and address these
in the mobile application. Implementing these best practices
helps drive a continuous development loop for new, customer-
centric mobile applications and engagement models.
/ Enhance customers’ online shopping experience to address
their needs
/ Create new revenue offerings for the retailer
/ Boost efficiency for application development through
collaboration, knowledge sharing and skills transfer
/ Reduce product risk by outlining a validated product strategy
of prioritised features based on evidence from target users
Smart Applications
Product
Management
DesignData
Science
Engineering
Client
Engineering
Pivotal
Engineering
Client
Data Scientist
Pivotal
Data Scientist
Client
Product Owner
Pivotal
Product Manager
Client
Product Designer
Pivotal
Product Designer
Successful
Product
PairStaffing Model

The following highlights the benefits of Smart Applications to the
retailer:
Improve Customer Experience
Link multi-channel orders and customer records together to bring
a single view to your marketing and support services. Aggregate
data from multiple systems to understand customers and deliver
personalised experiences.
Streamline Omni-Channel Commerce
Connect ecommerce, brick-and-mortar POS systems, and
inventory databases to meet customer demands to buy, pick up,
and return products through any channel. Dissolve barriers to give
your employees complete visibility into customer relationships.
Optimise Inventory Management
Deliver real-time inventory data across ecommerce and physical
stores to influence online purchasing and help store associates
“save the sale.” Gain new visibility to enhance demand planning
and streamline replenishment.
Improve Order Fulfilment
Boost interoperability across order processing, inventory,
warehousing, barcode scanning, and logistics systems. Get orders
to destinations faster and more reliably. Eliminate inefficient manual
work by automating the fulfilment lifecycle.
Accelerate B2B Transactions
Easily manage EDI transactions to securely automate supplier
interactions. Gain scale while saving time and money for your
company and trading partners. Meet EDI requirements to expand
with large online partners like Shopify, Amazon and Ebay.
Smart Applications
Integrating retail applications to enable
greater connectivity to customers
supported by an agile application
development framework
Dell Technologies company Boomi provides unified application
integration and data exchange services. Boomi’s integration
platform enables retailers to pass orders, receipts, invoices and
confirmations from front-end systems, and map the data to their
back-end systems. It provides a key integration mechanism to
enable the retailer’s data to interact with external platforms such
as Shopify, Amazon and Ebay. Results include rapid time-to-value,
significant reduction of data errors over manual data entry, and
substantial cost savings over traditional integration solutions.
Optimising the
Online Marketplace

Innovation can help retailers better meet
customer needs in terms of convenience,
choice, ‘shopability’ and price value. It can also
help them succeed beyond the store and drive
brand equity. Consequently, for a retailer to
grow or stay ahead, it must innovate constantly.
Establishing a clear innovation strategy allows
retailers to test new value propositions,
implement a framework for continuous
innovation, and allocate budget towards future
innovation projects. Through this, retailers
are able to collect vast amounts of customer
data to inform their product development.
Testing new products incrementally also allows
innovation at a fraction of the cost and time, to
bring new valuable products to market, tailored
to the needs of customers.
Grow a retail culture of
innovation
Dell Technologies gives retailers strategic
technology and expertise for digital
transformation. We provide guidance for
building effective innovation frameworks and
driving a culture of innovation throughout
the business. Our consultants develop an
enterprise-wide innovation strategy, based on
the approach that teams can either succeed or
‘fail fast’, learn rapidly, and move forward.
A robust governance structure enables retailers
to have a single management view of the
enterprise innovation portfolio. They learn how
to quickly test new products as prototypes
and utilise customer feedback to inform the
development of new offerings and services,
tailored to customer needs.
The Dell EMC Lean Innovation framework is
used to prioritise, test and categorise ideas from
across the retail value chain. The framework uses
rapid product development to test the viability
and feasibility of an idea before it becomes a
prototype, and to drive down start-up costs. It
enables you to acquire customers and tap into
new markets by driving a weekly innovation
cycle. This innovation approach creates a culture
of continuous improvement and inclusivity, as
ideas are solicited from all business units across
the retail organisation.
Drive a culture of innovation to bring new
customer-focused products to market and build
brand equity
OUR SOLUTIONS – LEAN INNOVATION
Lean Innovation

Virtual Reality (VR) provides an immersive and
interactive audio-visual experience. VR enables
numerous new opportunities – from customer
experience both in-store and online, through to
supply chain and manufacturing.
Enhancing customer
experience
VR is increasingly being used to enhance
customer experience. More than just providing
an unforgettable experience to attract shoppers
into stores, it has the potential to make the
way we shop easier and better. Imagine trying
on clothes without stepping foot in a store,
or taking a car for a test drive without visiting
the dealership. VR presents a new way for
consumers to effortlessly interact with your
brand and products – and even to purchase
goods directly within the virtual environment.
Supporting operational
excellence
Retailers are using VR to optimise and enrich
operations across the supply chain. Product
designers are given the freedom to unleash
their creativity by immersion in a world that
reduces the normal physical limitations and
costs associated with prototyping. Retail store
designers are able to seamlessly visualise, test
and optimise the layout of stores before any
physical change.
Enabling insight and analysis
Collecting data on customer behaviour and
interactions with products and services in the
virtual world presents a new source of value
to retailers. By analysing this rich data, retailers
are able to better understand their customers,
and create relevant and accurate go-to-market
strategies.
Dell Technologies has been a driving force in
the development of VR technology. We provide
the core platform to create and power these
new experiences from end-to-end. Using the
Dell platform for VR, retailers can develop
content and enhance it with our advanced
commercial visualisation solutions. Many of the
world’s leading retailers and consumer goods
companies are already using our VR platform to
drive value.
Realise the power of virtual reality to enhance
customer experience and drive retail innovation
OUR SOLUTIONS – VIRTUAL REALITY
Virtual Reality

Manufacturing and design
/ Robotic assembly line: The manufacturing
process of assembling goods can be
automated with robots.
/ Movement of materials: Automated vehicles
can quickly transport materials around the
factory, particularly if materials or products
are stored in dangerous environments. Robots
can increase productivity by removing human
limitations in the manufacturing process.
Distribution
/ Keeping track of inventory: Robots can
quickly locate items in the warehouse to
speed up shipping.
/ Automated movement of goods: Robots can
transport goods around the warehouse and
onto delivery vehicles. This can help make
better use of vertical space in the warehouse,
reducing costs.
Sales and customer service
/ Attracting customer attention: Because retail
robots are a new innovation, customers are
curious to see them in action. This can drive
in-store sales and general brand awareness.
/ Assisting customers on premises: Robots can
easily help customers locate goods in store,
answer general product queries, and make
product recommendations, to both improve
customer experience and help drive sales.
/ Chatbots: For online sales and after-sales,
chatbots are being used to answer the first
line of customer queries, allowing skilled
personnel to answer more complicated
customer questions. Chatbots can also
help drive extra sales through product
recommendations.
Robots can be a disruptive force for retailers
to gain competitive advantage – with smart
automation solutions from Dell Technologies.
For many, robots already work alongside a highly
skilled human workforce, to drive a personalised
and interactive shopping experience.
A robot might be a physical machine that
handles products in stores, logistics hubs and
warehouses – or a smart self-checkout terminal.
Increasingly it could be a ‘software robot’ –
such as chatbots or other automated software
services – that facilitate the digital shopping
experience.
The frontline retail workforce is being
transformed, for the benefit of consumers, the
business and the workforce. Robots can help
minimise workforce risk by performing repetitive
and dangerous tasks. This helps drive employee
satisfaction by empowering the workforce
with high-value tasks and reducing health risks
posed by hazardous environments. Operations
such as manufacturing, stocking shelves and
checking-out can be automated. By integrating
robots into the value chain, retailers can realise
cost savings and operational efficiencies.
Using software Chatbots to automate
and enhance customer experiences while
leveraging Robotics to drive efficiency
OUR SOLUTIONS – ROBOTICS
Robotics

Evolving your workforce around digital and
automation is now more important than ever.
The nature of work is changing and retailers are
shifting towards a more diverse workforce, to
include the use of robots, ‘gig economy’ models
and crowd-sourcing of labour activities.
An agile talent pool may include automation and
partner organisations. Even your customers
can themselves become a valuable workforce
resource, in scenarios like peer-to-peer advice
and reviews, crowd-sourcing of concepts, or
social promotion.
Having the right workforce model will enable
retailers to be more productive and competitive
with collaboration and social platforms
becoming a workplace tool. Dell EMC, using
persona matching, provides the right device,
to the right person, at the right time. Whether
it is online, mobile or instant messaging, having
actionable insights at the fingertips of your
workforce allows a retailer to service the digital-
native shopper.
Dell EMC can bring together an integrated
business consulting and technology team
to assess the opportunities and challenges
for your workforce. The benefits for an agile
workforce go beyond productivity and can drive
greater levels of collaboration and employee
engagement across the value chain.
Improve
/ Enable team collaboration for voice, video,
and content
/ Onboard new team members rapidly through
Bring Your Own Device (BYOD)
Drive Greater Productivity
/ Reduce time-to-decision using modern
collaboration for product reviews, returns,
quality issues, and customer care.
/ Maximise distributed team collaboration
with tools increase engagement, help ease
distribution of ideas, facilitate initiatives,
/ Embrace and connect remote teams and
use a remote contingent workforce, as an
advantage for extended customer contact
hours, specialist knowledge, and product
advocates.
Reduce Costs
/ Minimise errors with superior data
management and integration of back-end
processes. Rapidly integrate acquisitions and
remove divestitures for optimum value.
/ Ensure accuracy and consistency for omni-
channel interaction, across apps, contact
centre, video, voice and email.
Empower your people with the right technology
and insights, at the right time and place to be
an agile workforce
OUR SOLUTIONS – AGILE WORKFORCE
Agile Workforce
“We are seeing a greater shift towards a more ‘off balance sheet’
workforce, who may not be directly employed, may not be visible or
may not be human... The retail industry is rapidly changing and as a
consequence alterations to the traditional workforce will be imperative.”
Deloitte report – ‘Future of Retail Work’, 2017

Connect your workforce
We work with retailers to quickly design, deploy and integrate a
Unified Communication solution delivering Microsoft Skype for
Business / Lync®. This cost-effective solution addresses both
your business and IT needs and can complement or replace
your current voice and/or video platforms. You can combine
your email, voicemail, telephony, audio and video conferencing,
making it accessible via a single unified interface to dramatically
boost workforce efficiency and enable new processes.
Benefits:
/ Strong focus on business-wide results
/ Efficient short engagements for a rapid transformation
/ High business value across the organisation
/ Broad partner eco-system
/ Flexible, modular approach
Enable more effective teamwork
Dell Technologies is one of Microsoft’s largest Office 365
resellers, allowing retailers to purchase and manage their
subscriptions through Dell EMC. Ongoing support and managed
services can be delivered directly by us or through our network
of partners. Our experts help retailers identify which apps within
Office 365 are a good fit for their organisation’s needs, which
deployment options will best meet their requirements, and
whether there are infrastructure issues that require resolution
before they can move forward.
Benefits:
/ Enable team collaboration anywhere, anytime on any device
/ Improve end-user communication and collaboration
experiences
/ Free-up resources to focus on innovation
/ Drive cost-savings through discovery, migration and
retirement of apps
/ Move from CAPEX model to agiile OPEX model for better
economics
OUR SOLUTIONS – AGILE WORKFORCE
Agile Workforce
60% 82%
66%
42%
of staff work outside
of business hours
say technology
influences job
choice
do some business
from home
would quit a job with
poor technology

Retailers are a prominent target for cyber
criminals seeking to steal financial data,
commit fraud, or attack ecommerce sites.
Dell Technologies protects your business and
customers, integrating expertise and solutions
from across our group companies – including
security leaders like RSA and Secureworks.
We provide security solutions to retailers of
every size and complexity – creating visibility
to identify and address potential threats in all
critical areas of your infrastructure.
Preventing cyber threats is a 24x7x365
activity. It requires visionary thinking to
ensure protection for current and future
business initiatives. Our consultants help drive
near-term prevention strategies, while also
supporting more strategic security operations
improvements. We assess the current security
landscape, and apply measures to shutdown
phishing, malware, social media threats
and other targeted attacks against your
organisation. Retailers are enabled to secure all
key assets and address organisational risks.
Dell Technologies also offers a wide range of
managed IT security solutions for retailers.
Our technology enables an intelligence-driven
approach to security, analysing billions of
network events to discover potential threats,
deliver countermeasures, and generate valuable
context and threat insights.
Protect your business and customers against
cyber threats, and meet regulatory compliance
requirements like GDPR
OUR SOLUTIONS – SECURITY
Security

Intelligence on
underground
cybercrime
Identify
sophisticated
fraud real time
Visibility
and
control
Adaptive
authenication
Authentication
and transaction
monitoring
Dark web Online customer starts
web sessions
Login Online customer ends
web session
Transaction
Dell Technologies company RSA is an
acknowledged world leader in network security
and authentication. RSA solutions are designed
to effectively detect and respond to advanced
attacks; manage user identities and access; and
reduce business risk, fraud and cybercrime. RSA
protects millions of users worldwide, and works
with more than 90% of the Fortune 500. RSA
helps retailers reduce online fraud losses, with
fraud detection rates up to 97% across the web
and mobile channels.
Our solutions secure retailers’ intellectual
property, ensuring access is restricted to
authorised personnel only – protecting both the
consumer and retailer.
Our solutions include:
/ Advanced multi-factor authentication, to
ensure that users are who they claim to be
/ Automated identity governance and
compliance, with a platform that delivers
granular entitlement details, audit reporting,
risk analytics, and configuration-based
provisioning
/ Visibility at the lowest level of access to
detect compliance violations and inappropriate
access, and to prioritise remediation and
reduce identity risk
RSA solutions increase levels of protection
for retailers, by providing a single threat
management service that enables detection
and shutdown of digital risks across web and
mobile channels.
Identity Access Management
and Threat Detection Response
OUR SOLUTIONS – RSA
RSA
The following diagram outlines the end-to-end solution from detection through to response:

Dell Technologies company Secureworks
offers a wide range of managed IT security
solutions for retailers. We help organisations
analyse billions of network events 24x7
to discover potential threats, deliver
countermeasures, and generate valuable
context and threat insights.
Secureworks provides security solutions to
retailers of any size and complexity. We enable
visibility and actionable insights to identify
potential threats in all critical areas of your
infrastructure.
Protect critical assets and infrastructure:
Safeguard valuable resources and data against
breaches and business risk – and provide
protection for the end-to-end value chain,
across partner and vendor businesses.
Advanced threat protection: Elevate security
defences to protect, detect and respond to
advanced threats designed to evade traditional
security controls. Early threat detection gives
retailers the earliest possible warning that your
endpoint systems may be hosting an advanced
adversary.
Support data compliance: Create a culture
of robust data security and governance,
while optimising management of regulatory
compliance to provide business confidence
and assurance. Meet security audits while
optimising defences and lowering risk –
particularly in light of increased data regulation
such as GDPR and PSD2, as well as external
market forces such as Brexit and constantly
evolving buying behaviours.
Advanced Threat Protection, Compliance
Management and Critical Asset Protection
OUR SOLUTIONS – SECUREWORKS
Secureworks

In a digital economy, it is crucial for retailers
to take command of security and privacy
risk. GDPR presents stringent obligations and
associated penalties for non-compliance that
challenge all. Dell Technologies can support
retailers in this effort as one trusted partner
with the greatest depth and comprehensive
scope of expertise and technologies for
managing and mitigating risk around the
lifecycle of data.
GDPR also presents an opportunity for retailers
to become data strategy leaders - moving
beyond compliance to driving new value from
data. While IT has a large role in data protection.
a retailers whole organisation is responsible
for maintaining compliance with GDPR. IT
policies and security must align with your
data and compliance goals, set by your GDPR
programme management team and supported
by data privacy advisors with legal and business
expertise.
Dell Technologies can support retailers with the
effort to comply with GDPR by leveraging our
ecosystem of companies to establish the right
governance and organisational frameworks,
enabling retailers to manage their data
effectively.
We provide a range of solutions to address
different angles of the GDPR challenge and
opportunity:
1. 4-step methodology for GDPR compliance
with Secureworks
2. Securing your endpoints for GDPR with Dell
3. Data breach preparedness, data governance,
risk assessment and compliance programme
with RSA.
4. VMware help provide security across the
data lifecycle
Protect your customers with industry-leading
data governance and access management
frameworks while minimising risk to your
business
OUR SOLUTIONS – GLOBAL DATA PROTECTION REGULATION (GDPR)
Global Data Protection Regulation
(GDPR)

Retail is part of every consumer’s daily
experience, so sustainability is perhaps a higher
profile issue in this industry than almost any
other. It touches every area from packaging
to supply chain – and your use of technology.
Our customers can trust that working with Dell
Technologies can make a positive contribution
to sustainability goals.
More than just creating eco-friendly products or
one-off initiatives, we incorporate sustainability
into everything we do – from design to
recycling, and every step in-between. Through
innovation and a relentless focus on efficiency,
we are minimising our footprint while helping
customers reduce theirs.
Materials recycling
Dell Technologies follows circular and
sustainable practices, by using recycled and
recyclable materials in our products.
/ 35% of plastics in a Dell computer is recycled
material like carbon fibre, closed-loop recycled
plastics, and post-consumer recycled plastics
/ Since 2012, we have used more than 22,000
tonnes of recycled materials, such as from old
plastic water bottles and CD cases
/ 90% of all materials in a Dell computer can be
recovered and recycled
/ We’ve recovered a cumulative 800,000
tonnes of electronics since 2007
Energy efficiency
Energy-efficient products, software and
services are key enablers of your operations and
can help you use resources more intelligently.
We’ve achieved 54% reduction in the average
energy intensity of our entire product portfolio
since 2012 – and our goal is to drive that to
80% by 2020.
Sustainability innovation
We constantly rethink ways to deliver
technology benefits in a more sustainable way.
For example, our ‘PC as a Service’ (PCaaS)
solutions combine hardware, software, PC
lifecycle services and financing into one all-
encompassing service, providing a sustainable
approach to refresh end-of-life hardware as well
as achieve a cost savings up to 25%.
Apply sustainable energy-efficient technology
that supports your corporate responsibility
goals and exceeds customer expectations
OUR SOLUTIONS – SUSTAINABILITY
Sustainability

Delivering Solutions
in Partnership
Dell Technologies works closely with
customers, and a wide range of industry
partners to deliver integrated solutions
As a Connected Retailer, you need solutions that integrate across many
different aspects of your business operations, workforce, physical locations,
digital presence, and supply chain – and engage customers at all stages of
the buying cycle.
Dell Technologies offers an unrivalled range of capabilities within our
seven companies. We have co-developed innovation labs and centres of
excellence to deliver technology briefings, workshops, ideation sessions
and assessments to understand our customers’ business challenges and
objectives.
With our award-winning partner ecosystem we also work with other
industry-leading providers to deliver end-to-end integrated solutions spanning
infrastructure, applications, security and protection to improve customer
experience and insights. Our consultative, committed and proactive approach
is focused on helping you make the most of new retail opportunities.
Voted 2017 and 2018 Partner Ecosystem of the Year*
*IoT Tech Breakthrough Awards
DELIVERING SOLUTIONS IN PARTNERSHIP

An Ethical Partner
Dell Technologies is at the forefront in diversity and inclusion
and is dedicated to being a leading ethical organisation
Every day, Dell Technologies combines our expertise and
innovation to make a positive social and environmental impact
– building a Legacy of Good. We are committed to putting our
technology and expertise to work where it can do the most
good for people and the planet. We’re creating real value for
our customers, employees, and partners while driving social and
environmental good in the community.
As a Platinum Patron of The Prince’s Trust, we support initiatives
to help young people get into jobs, education and training.
By embedding diversity and inclusion into our business, we
create opportunities for all employees to bring their ideas to the
workplace in an environment that cultivates the exchange of
broad thinking and inspires innovation.
Awards
Platinum Patron
AN ETHICAL PARTNER
The Circular Economy Award
Dell Circular Economy
Pioneer 2015
Ecovadis Award
World Economic Forum
Accenture
DiversityInc’ Award
#26 Top 50 Companies
for Diversity
Environmental Leader Award
Dell Ocean Plastics 2017
Ethisphere Awards
2014, 2015, 2016, 2017

Supporting Partnerships
with Start-ups
Dell Technologies is proud to be part of an
innovative partnership with the UK’s largest
free start-up accelerator, NatWest Entrepreneur
Accelerator
A people-centric and action-orientated approach means businesses
that have been through the NatWest Entrepreneur Accelerator
programme have focussed and resilient leaders, and a fantastic
chance of growing as a business. 85% of the 1,700 businesses
accelerated are still trading which is more than double the national
average.
As stated in the 2017 impact report entrepreneurs have turned over
£176m total and created 3,152 jobs across the UK. This partnership
with Dell Technologies means the entrepreneurs have access to
technology and sales mentors and the wider Dell Technologies
ecosystem. Mentors typically assist with building applications,
business development, sales, marketing, and connecting the
entrepreneurs to the vast Dell network of partners and customers.
AN ETHICAL PARTNER

Delivering Digital Solutions in Retail
Debbie Johnson
Retail Solutions Lead UKI,
Dell Technologies
T +44 7789 272 716
E debbie.johnson@dell.com
@delltech
debbie-johnson-1530311
©DellTechnologies2018.AllRightsReserved.March2018
Dayne Turbitt
Senior Vice President,
Dell EMCs Enterprise Sales
T +44 7789 272 716
E dayne.turbitt@dell.com
@DayneTurbitt
dayneturbitt
www.delltechnologies.com
Sustainability
Cost
Reduction
Margin
Improvement
Revenue Growth
Customer
Centricity
Security
Protection

Dell Technologies Retail Solutions Overview

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Dell Technologies Retail Solutions Overview

Similar to Dell Technologies Retail Solutions Overview (20)

Dell Technologies Retail Solutions Overview