SlideShare a Scribd company logo

Smart Starts: Strategies for organizing your thoughts

ā€¢
ā€¢
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
The Word Factory - B2B & B2C content marketing, brand journalism and consulting

The document discusses two pre-writing tools - People-Ideas-Goals Strategy and Position-Rationale-Proof Strategy - that help create audience-focused writing. These tools support buy-in, speed up approvals, nail down the audience and ideas early, and focus content on the audience and purpose. They involve identifying the audience, establishing the writer's position and main ideas, and providing rationales and proofs to support the position. The tools are useful for planning projects, understanding audiences, and creating persuasive content.

Business
1 of 29
Download to read offline
Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com SMART STARTS Strategies for Creating Audience-Focused Writing Fast
!2 PRE-WRITING BENEFITS ā€¢ Supports buy-in & speeds approvals ā€¢ Nails down audience & ideas early ā€¢ Focuses content on audience & purpose ā€¢ Makes production faster & smoother Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!3 PRE-WRITING TOOLS Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ People-Ideas-Goals StrategyĀ© ā€¢ Position-Rationale-Proof StrategyĀ©
!4 People-Ideas-GoalsĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!5 ESPECIALLY GOOD FOR ā€¢ Planning writing and projects ā€¢ Understanding the audience ā€¢ Finding the right voice & tone ā€¢ Creating persuasive, opinion & advocacy content Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!6 People-Ideas-GoalsĀ© Find your audience ā€¢ Who are you addressing? ā€¢ What are their objections & questions? ā€¢ What are their concerns & fears? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!7 People-Ideas-GoalsĀ© Find your audience Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!8 People-Ideas-GoalsĀ© Capture your content ā€¢ Whatā€™s the big take-away? ā€¢ Whatā€™s the most important thing they need to know or you need them to know? ā€¢ What evidence, explanations & examples support your main idea? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!9 People-Ideas-GoalsĀ© Capture your content Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!10 People-Ideas-GoalsĀ© Establish your purpose ā€¢ What do you want people to think? ā€¢ What do you want them to feel or do? ā€¢ What do you want to see happen? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!11 People-Ideas-GoalsĀ© Establish your purpose Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!12 People-Ideas-GoalsĀ© Determine your voice ā€¢ What voice resonates with them? ā€¢ What kind of person do they trust? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!13 People-Ideas-GoalsĀ© Determine your voice Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!14 Give it a try! Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!15 People-Ideas-GoalsĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Complete PEOPLE & WRITERā€™S PERSONALITY to meet audience needs. ā€¢ Write the MAIN IDEA to focus on the key concept to communicate. ā€¢ Define the GOALS your content should achieve.
!16 People-Ideas-GoalsĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Map out the SUPPORT that validates your MAIN IDEA and GOALS, and addresses audience QUESTIONS/ OBJECTIONS.
!17 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!18 ESPECIALLY GOOD FOR ā€¢ Planning writing ā€¢ Creating a logical flow ā€¢ Finding the right voice & tone ā€¢ Creating persuasive pieces, reports & analyses Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!19 Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-ProofĀ© Find your audience & voice ā€¢ Who are you addressing? ā€¢ What are their objections & questions? ā€¢ What are their concerns & fears? ā€¢ What voice resonates with them? ā€¢ What kind of person do they trust?
!20 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!21 Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Establish your purpose ā€¢ What do you want people to think? ā€¢ What do you want them to feel or do? ā€¢ What do you want to see happen?
!22 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!23 Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Capture your content ā€¢ What do you think? ā€¢ Whatā€™s your rationale/why do you think it? ā€¢ What evidence, explanations & examples prove your point?
!24 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!25 Give it a try! Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
!26 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Complete AUDIENCE, WRITERā€™S PERSONALITY and GOALS to ensure you address audience needs. ā€¢ Write the POSITION to focus on the key concept youā€™re trying to communicate.
!27 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Work across to the RATIONALE and PROOF, or work down the RATIONALE and add the PROOF. ā€¢ Use phrases, bullets or placeholders (like ā€œget turnout dataā€ or ā€œuse so- and-soā€™s quote hereā€).
Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Questions? Observations?
Content Creation, Editing, Coaching & Training

Recommended

SEO in 2019...and Beyond!
SEO in 2019...and Beyond!SEO in 2019...and Beyond!
SEO in 2019...and Beyond!Insurance Technologies Corporation (ITC)
Ā 
The Rise of Voice Search: Marketing in a Screenless World
The Rise of Voice Search: Marketing in a Screenless WorldThe Rise of Voice Search: Marketing in a Screenless World
The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt, MBA
Ā 
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!" (Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!" MyCase Legal Case and Practice Management Software
Ā 
How to Write a Public Service Announcement
How to Write a Public Service AnnouncementHow to Write a Public Service Announcement
How to Write a Public Service AnnouncementThe Word Factory - B2B & B2C content marketing, brand journalism and consulting
Ā 
PR on a Budget (ANT Wireless Symposium)
PR on a Budget (ANT Wireless Symposium)PR on a Budget (ANT Wireless Symposium)
PR on a Budget (ANT Wireless Symposium)Upright Position Communications
Ā 
Tierra Winstead | Summer 2019 Internship at Cree Wolfspeed
Tierra Winstead | Summer 2019 Internship at Cree WolfspeedTierra Winstead | Summer 2019 Internship at Cree Wolfspeed
Tierra Winstead | Summer 2019 Internship at Cree WolfspeedTierra Winstead
Ā 
Own your market
Own your marketOwn your market
Own your marketTom Erb
Ā 
People focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarPeople focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
Ā 

Recommended

SEO in 2019...and Beyond!
SEO in 2019...and Beyond!SEO in 2019...and Beyond!
SEO in 2019...and Beyond!Insurance Technologies Corporation (ITC)
Ā 
The Rise of Voice Search: Marketing in a Screenless World
The Rise of Voice Search: Marketing in a Screenless WorldThe Rise of Voice Search: Marketing in a Screenless World
The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt, MBA
Ā 
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!" (Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!" MyCase Legal Case and Practice Management Software
Ā 
How to Write a Public Service Announcement
How to Write a Public Service AnnouncementHow to Write a Public Service Announcement
How to Write a Public Service AnnouncementThe Word Factory - B2B & B2C content marketing, brand journalism and consulting
Ā 
PR on a Budget (ANT Wireless Symposium)
PR on a Budget (ANT Wireless Symposium)PR on a Budget (ANT Wireless Symposium)
PR on a Budget (ANT Wireless Symposium)Upright Position Communications
Ā 
Tierra Winstead | Summer 2019 Internship at Cree Wolfspeed
Tierra Winstead | Summer 2019 Internship at Cree WolfspeedTierra Winstead | Summer 2019 Internship at Cree Wolfspeed
Tierra Winstead | Summer 2019 Internship at Cree WolfspeedTierra Winstead
Ā 
Own your market
Own your marketOwn your market
Own your marketTom Erb
Ā 
People focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarPeople focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
Ā 
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictHow to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Ā 
Building A Fan Brand: Driving Loyalty on Social and Beyond
Building A Fan Brand: Driving Loyalty on Social and BeyondBuilding A Fan Brand: Driving Loyalty on Social and Beyond
Building A Fan Brand: Driving Loyalty on Social and BeyondBlue State Digital
Ā 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
Ā 
Character Branding Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4Character Branding Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4Jim Socci, CAS
Ā 
Cashing In On Lead Conversion
Cashing In On Lead ConversionCashing In On Lead Conversion
Cashing In On Lead ConversionJonathan D Nicholas
Ā 
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)Localogy
Ā 
Marketing with Impact for Small Business
Marketing with Impact for Small BusinessMarketing with Impact for Small Business
Marketing with Impact for Small BusinessWhizbang
Ā 
5thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp015thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp01Sbonokuhle Ntshangase
Ā 
Podcasting to Build Your Business
Podcasting to Build Your BusinessPodcasting to Build Your Business
Podcasting to Build Your BusinessThe Podcast Asylum
Ā 
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...Business Development Institute
Ā 
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016Lynn Hazan
Ā 
Audiences 2023.pptx
Audiences 2023.pptxAudiences 2023.pptx
Audiences 2023.pptxNavah Hopkins
Ā 
5 Things You Should Be Doing on LinkedIn
5 Things You Should Be Doing on LinkedIn5 Things You Should Be Doing on LinkedIn
5 Things You Should Be Doing on LinkedInLinkedIn for Small Business
Ā 
Entrepreneurship Keynote Speaker - Fraser J Hay
Entrepreneurship Keynote Speaker - Fraser J HayEntrepreneurship Keynote Speaker - Fraser J Hay
Entrepreneurship Keynote Speaker - Fraser J HayFraser Hay
Ā 
Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...www.securitysystems.best
Ā 
Making the case for content
Making the case for contentMaking the case for content
Making the case for contentChad Story
Ā 
5 things you should be doing on linked in
5 things you should be doing on linked in5 things you should be doing on linked in
5 things you should be doing on linked inJill Sida
Ā 
Motivational Keynote Speaker Kit
Motivational Keynote Speaker KitMotivational Keynote Speaker Kit
Motivational Keynote Speaker KitFraser Hay
Ā 
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdfFraser Hay
Ā 
De-Mystifying Twitter for Small Business - 2016
De-Mystifying Twitter for Small Business - 2016De-Mystifying Twitter for Small Business - 2016
De-Mystifying Twitter for Small Business - 2016Charlie Conard
Ā 
Balancing Data & Prose in Environmental Writing
Balancing Data & Prose in Environmental WritingBalancing Data & Prose in Environmental Writing
Balancing Data & Prose in Environmental WritingThe Word Factory - B2B & B2C content marketing, brand journalism and consulting
Ā 
9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger9 revision strategies to make your writing stronger
9 revision strategies to make your writing strongerThe Word Factory - B2B & B2C content marketing, brand journalism and consulting
Ā 

More Related Content

Similar to Smart Starts: Strategies for organizing your thoughts

How to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictHow to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Ā 
Building A Fan Brand: Driving Loyalty on Social and Beyond
Building A Fan Brand: Driving Loyalty on Social and BeyondBuilding A Fan Brand: Driving Loyalty on Social and Beyond
Building A Fan Brand: Driving Loyalty on Social and BeyondBlue State Digital
Ā 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
Ā 
Character Branding Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4Character Branding Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4Jim Socci, CAS
Ā 
Cashing In On Lead Conversion
Cashing In On Lead ConversionCashing In On Lead Conversion
Cashing In On Lead ConversionJonathan D Nicholas
Ā 
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)Localogy
Ā 
Marketing with Impact for Small Business
Marketing with Impact for Small BusinessMarketing with Impact for Small Business
Marketing with Impact for Small BusinessWhizbang
Ā 
5thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp015thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp01Sbonokuhle Ntshangase
Ā 
Podcasting to Build Your Business
Podcasting to Build Your BusinessPodcasting to Build Your Business
Podcasting to Build Your BusinessThe Podcast Asylum
Ā 
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...Business Development Institute
Ā 
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016Lynn Hazan
Ā 
Audiences 2023.pptx
Audiences 2023.pptxAudiences 2023.pptx
Audiences 2023.pptxNavah Hopkins
Ā 
Entrepreneurship Keynote Speaker - Fraser J Hay
Entrepreneurship Keynote Speaker - Fraser J HayEntrepreneurship Keynote Speaker - Fraser J Hay
Entrepreneurship Keynote Speaker - Fraser J HayFraser Hay
Ā 
Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...www.securitysystems.best
Ā 
Making the case for content
Making the case for contentMaking the case for content
Making the case for contentChad Story
Ā 
5 things you should be doing on linked in
5 things you should be doing on linked in5 things you should be doing on linked in
5 things you should be doing on linked inJill Sida
Ā 
Motivational Keynote Speaker Kit
Motivational Keynote Speaker KitMotivational Keynote Speaker Kit
Motivational Keynote Speaker KitFraser Hay
Ā 
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdfFraser Hay
Ā 
De-Mystifying Twitter for Small Business - 2016
De-Mystifying Twitter for Small Business - 2016De-Mystifying Twitter for Small Business - 2016
De-Mystifying Twitter for Small Business - 2016Charlie Conard
Ā 

Similar to Smart Starts: Strategies for organizing your thoughts (20)

How to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictHow to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran Benedict
Ā 
Building A Fan Brand: Driving Loyalty on Social and Beyond
Building A Fan Brand: Driving Loyalty on Social and BeyondBuilding A Fan Brand: Driving Loyalty on Social and Beyond
Building A Fan Brand: Driving Loyalty on Social and Beyond
Ā 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing Success
Ā 
Character Branding Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4Character Branding Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4
Ā 
Cashing In On Lead Conversion
Cashing In On Lead ConversionCashing In On Lead Conversion
Cashing In On Lead Conversion
Ā 
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)
Ā 
Marketing with Impact for Small Business
Marketing with Impact for Small BusinessMarketing with Impact for Small Business
Marketing with Impact for Small Business
Ā 
5thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp015thingsonlinkedin 140930202942-phpapp01
5thingsonlinkedin 140930202942-phpapp01
Ā 
Podcasting to Build Your Business
Podcasting to Build Your BusinessPodcasting to Build Your Business
Podcasting to Build Your Business
Ā 
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
Ā 
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016
Ā 
Audiences 2023.pptx
Audiences 2023.pptxAudiences 2023.pptx
Audiences 2023.pptx
Ā 
5 Things You Should Be Doing on LinkedIn
5 Things You Should Be Doing on LinkedIn5 Things You Should Be Doing on LinkedIn
5 Things You Should Be Doing on LinkedIn
Ā 
Entrepreneurship Keynote Speaker - Fraser J Hay
Entrepreneurship Keynote Speaker - Fraser J HayEntrepreneurship Keynote Speaker - Fraser J Hay
Entrepreneurship Keynote Speaker - Fraser J Hay
Ā 
Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...
Ā 
Making the case for content
Making the case for contentMaking the case for content
Making the case for content
Ā 
5 things you should be doing on linked in
5 things you should be doing on linked in5 things you should be doing on linked in
5 things you should be doing on linked in
Ā 
Motivational Keynote Speaker Kit
Motivational Keynote Speaker KitMotivational Keynote Speaker Kit
Motivational Keynote Speaker Kit
Ā 
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdf
Ā 
De-Mystifying Twitter for Small Business - 2016
De-Mystifying Twitter for Small Business - 2016De-Mystifying Twitter for Small Business - 2016
De-Mystifying Twitter for Small Business - 2016
Ā 

More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting

More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting (20)

Balancing Data & Prose in Environmental Writing
Balancing Data & Prose in Environmental WritingBalancing Data & Prose in Environmental Writing
Balancing Data & Prose in Environmental Writing
Ā 
9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger
Ā 
Persuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your IdeasPersuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your Ideas
Ā 
Smart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content FastSmart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content Fast
Ā 
Advice for brand communication during the pandemic
Advice for brand communication during the pandemicAdvice for brand communication during the pandemic
Advice for brand communication during the pandemic
Ā 
Journalism: How to get sources talking
Journalism: How to get sources talkingJournalism: How to get sources talking
Journalism: How to get sources talking
Ā 
8 Tasks for Digital Journalists
8 Tasks for Digital Journalists8 Tasks for Digital Journalists
8 Tasks for Digital Journalists
Ā 
Doing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News WorldDoing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News World
Ā 
How Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better ReportingHow Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better Reporting
Ā 
How to Improve Source Diversity
How to Improve Source DiversityHow to Improve Source Diversity
How to Improve Source Diversity
Ā 
6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing
Ā 
Revision & Editing: Strategies for Making Copy Better
Revision & Editing: Strategies for Making Copy BetterRevision & Editing: Strategies for Making Copy Better
Revision & Editing: Strategies for Making Copy Better
Ā 
Ledes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better BeginningsLedes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better Beginnings
Ā 
Opinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your IdeasOpinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your Ideas
Ā 
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, TransparencyCommunicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
Ā 
A Social Media Primer for Non-Profits
A Social Media Primer for Non-ProfitsA Social Media Primer for Non-Profits
A Social Media Primer for Non-Profits
Ā 
How to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing TalentHow to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing Talent
Ā 
How to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and SufferingHow to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and Suffering
Ā 
Effective openings 36 ways to start an article
Effective openings 36 ways to start an articleEffective openings 36 ways to start an article
Effective openings 36 ways to start an article
Ā 
Advocacy: Make your point. Make it matter. Make it fast.
Advocacy: Make your point. Make it matter. Make it fast.Advocacy: Make your point. Make it matter. Make it fast.
Advocacy: Make your point. Make it matter. Make it fast.
Ā 

Recently uploaded

Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
Ā 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
Ā 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
Ā 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
Ā 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
Ā 
Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
Ā 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
Ā 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
Ā 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
Ā 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
Ā 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
Ā 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
Ā 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
Ā 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
Ā 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
Ā 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
Ā 
Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...
Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...
Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...Lviv Startup Club
Ā 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota
Ā 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
Ā 

Recently uploaded (20)

Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Ā 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
Ā 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Ā 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Ā 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Ā 
Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow šŸ’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Ā 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Ā 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Ā 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Ā 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Ā 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Ā 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Ā 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Ā 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
Ā 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Ā 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Ā 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Ā 
Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...
Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...
Yaroslav Rozhankivskyy: Š¢Ń€Šø сŠŗŠ»Š°Š“Š¾Š²Ń– і трŠø ŠæŠµŃ€ŠµŠ“уŠ¼Š¾Š²Šø Š¼Š°ŠŗсŠøŠ¼Š°Š»ŃŒŠ½Š¾Ń— ŠæрŠ¾Š“уŠŗтŠøŠ²Š½...
Ā 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Ā 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Ā 

Smart Starts: Strategies for organizing your thoughts

  • 1. Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com SMART STARTS Strategies for Creating Audience-Focused Writing Fast
  • 2. !2 PRE-WRITING BENEFITS ā€¢ Supports buy-in & speeds approvals ā€¢ Nails down audience & ideas early ā€¢ Focuses content on audience & purpose ā€¢ Makes production faster & smoother Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 3. !3 PRE-WRITING TOOLS Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ People-Ideas-Goals StrategyĀ© ā€¢ Position-Rationale-Proof StrategyĀ©
  • 4. !4 People-Ideas-GoalsĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 5. !5 ESPECIALLY GOOD FOR ā€¢ Planning writing and projects ā€¢ Understanding the audience ā€¢ Finding the right voice & tone ā€¢ Creating persuasive, opinion & advocacy content Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 6. !6 People-Ideas-GoalsĀ© Find your audience ā€¢ Who are you addressing? ā€¢ What are their objections & questions? ā€¢ What are their concerns & fears? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 7. !7 People-Ideas-GoalsĀ© Find your audience Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 8. !8 People-Ideas-GoalsĀ© Capture your content ā€¢ Whatā€™s the big take-away? ā€¢ Whatā€™s the most important thing they need to know or you need them to know? ā€¢ What evidence, explanations & examples support your main idea? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 9. !9 People-Ideas-GoalsĀ© Capture your content Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 10. !10 People-Ideas-GoalsĀ© Establish your purpose ā€¢ What do you want people to think? ā€¢ What do you want them to feel or do? ā€¢ What do you want to see happen? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 11. !11 People-Ideas-GoalsĀ© Establish your purpose Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 12. !12 People-Ideas-GoalsĀ© Determine your voice ā€¢ What voice resonates with them? ā€¢ What kind of person do they trust? Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 13. !13 People-Ideas-GoalsĀ© Determine your voice Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 14. !14 Give it a try! Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 15. !15 People-Ideas-GoalsĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Complete PEOPLE & WRITERā€™S PERSONALITY to meet audience needs. ā€¢ Write the MAIN IDEA to focus on the key concept to communicate. ā€¢ Define the GOALS your content should achieve.
  • 16. !16 People-Ideas-GoalsĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Map out the SUPPORT that validates your MAIN IDEA and GOALS, and addresses audience QUESTIONS/ OBJECTIONS.
  • 17. !17 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 18. !18 ESPECIALLY GOOD FOR ā€¢ Planning writing ā€¢ Creating a logical flow ā€¢ Finding the right voice & tone ā€¢ Creating persuasive pieces, reports & analyses Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 19. !19 Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-ProofĀ© Find your audience & voice ā€¢ Who are you addressing? ā€¢ What are their objections & questions? ā€¢ What are their concerns & fears? ā€¢ What voice resonates with them? ā€¢ What kind of person do they trust?
  • 20. !20 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 21. !21 Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Establish your purpose ā€¢ What do you want people to think? ā€¢ What do you want them to feel or do? ā€¢ What do you want to see happen?
  • 22. !22 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 23. !23 Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Position-Rationale-Proof Capture your content ā€¢ What do you think? ā€¢ Whatā€™s your rationale/why do you think it? ā€¢ What evidence, explanations & examples prove your point?
  • 24. !24 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 25. !25 Give it a try! Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com
  • 26. !26 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Complete AUDIENCE, WRITERā€™S PERSONALITY and GOALS to ensure you address audience needs. ā€¢ Write the POSITION to focus on the key concept youā€™re trying to communicate.
  • 27. !27 Position-Rationale-ProofĀ© Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com ā€¢ Work across to the RATIONALE and PROOF, or work down the RATIONALE and add the PROOF. ā€¢ Use phrases, bullets or placeholders (like ā€œget turnout dataā€ or ā€œuse so- and-soā€™s quote hereā€).
  • 28. Ā© 2019 by The Word Factory, LLC. All rights reserved. For more information, email margot@thewordfactory.com Questions? Observations?
  • 29. Content Creation, Editing, Coaching & Training