2. + understanding the market
lifestyle moodboards
2 designs
+ general views
+ details
+ material & finishings preview
+next steps
agenda
GB lifestyle stroller_concepts presentation_20140303
3. analisys
undestanding the project
customer overview
lifestyles research
competition benchmark
form exploration
declination of the lifestyles
in 2 design proposal
material and finishing
first aproach
ergonomics
development for one design
aesthetic 3D file as reference
for engineering
material and finishings proposal
final 3D developed by GB
follow up by OrtizFerrer
engineering
material and finishing follow up
you are here
concepts finalization codesign
GB lifestyle stroller_concepts presentation_20140303
4. natural care
tech toys
learn & play
crafted luxury
from here through
GB lifestyle stroller_concepts presentation_20140303
5. learn & play
GB lifestyle stroller_concepts presentation_20140303
18. color material & finishings exploration
fabric texture
logo aplication
craft deatails
fabric mega textures
fabric mega textures
warm colors, color accesnts
GB lifestyle stroller_concepts presentation_20140303
19. learn & play
GB lifestyle stroller_concepts presentation_20140303
27. color material & finishings exploration
Logo aplication ergonomics
matte finishing for plastics
dual material
fabric texture
footrest texture
GB lifestyle stroller_concepts presentation_20140303
28. summary
the total experience this product is
proposing should be comunicate with
all the tools we have
this project requires a deep interven-
tion into details :
fabrics, finishing for the plastics,
colors and color combination, added
value through new and improved
features
everything should reinforced the con-
cept we choose (stick to the lifestyle
) and communicate the idea of con-
fort and safety.
29. next steps
develop selected design
ergonomy (handles and buttons)
details and wheels
accessories
color material & finishing ( look & feel )
final 3D by GB
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