Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising.

1. How Does AI Impact Email
Marketing and Programmatic
Email Advertising?

2. Over the past few years, one trend stands above the rest in the world
of marketing and advertising: artificial intelligence (AI).
Learn why this leading-edge tool can give your company
a leg up on your competition in email marketing and
programmatic email advertising.

3. Why Is Artificial Intelligence (AI) Taking Over the Marketing
and Advertising World?
AI has already created a wave of opportunity for marketers and
advertisers who take advantage of its abilities.
According to Emerj’s Daniel Faggella, one of the world’s foremost experts
on AI, there are five ways that technology has already made a splash in the
advertising and marketing world.

4. Providing Prospects with a Better Search Experience
Today’s marketing is all about the customer, not your company’s products,
services, or news.
Making your prospects feel comfortable as they search on your company’s
owned content provides them with an experience that will make them
want to return often.

5. Remember how frustrating e-commerce
searches were only a decade or so ago? With
AI technology, a prospect’s on-site search can
yield the right products intuitively.
Because it can factor in the intent of your
prospects’ search through previous searches
and other on-site behavior, it can better
calculate the information they need.

6. AI can detect the most frequent misspellings your prospects and current
customers might make by adjusting the search for contextual tools.
For example, if your customer searched only for “monetization”, the
program might have difficulty guessing what they searched for.
However, if the customer typed in “email monetization” the on-site search
would deliver more accurate results.

7. Driving Satisfaction with More Accurate Recommendations
Similarly, AI can produce more satisfying recommendations with its ability
to digest and analyze a wealth of data in only a few seconds.
Whether it’s Amazon’s recommended products or the near-intuitive
programmatic ads that pop up as you search, AI can recommend products
and information that will help prospects conduct more accurate searches
in less time.

8. Using AI’s Programmatic Capabilities to Monetize
Owned Content
Your company’s blog posts and emails are the best ways to connect with
customers and prospects alike.
Programmatic advertising leverages AI’s capabilities to deliver your
subscribers and readers advertisements about products, services, and
information that will interest them.

9. Instead of a manual ad buy process, AI allows advertisers to buy spots
on emails and blog posts whose readers will likely be interested in
their products.
This real-time bidding process, called programmatic advertising, can
provide companies with a new stream of income.
With the coming deactivation of third-party data usage on Google and
other platforms, programmatic advertising will become more precise,
including only consumer data, including on-site behavior, gathered on
a company’s owned platforms, such as its emails and website content.

10. Forecasting Content and Email Marketing Success with
AI Insights
One of AI’s most intriguing – and useful – capabilities is its ability to take
data, such as email list signups, time spent on a blog post, clickthroughs,
purchases, and other key performance indicators (KPIs) to predict how well
a particular email, blog post, or campaign will deliver conversions.
With this capability, your company can test various versions of content you
produce until you arrive at a piece that will perform up to its potential.

11. AI’s Speech-to-Text Capabilities Drive Purchases
With the rise of the Internet of Things (IoT)
and voice search, AI has enabled marketers
to reach prospects where they are in real-
time with messages that reach the right
people with the right solutions.

12. How Can AI Lower Costs While Increasing Email
Marketing Revenue?
Using AI is a key component of email marketing success in today’s world.
In fact, its ability to streamline your subscribers’ experience, getting them
the information and products faster, can make your emails welcome in
your prospects’ inboxes.

13. According to the Marketing AI Institute, technology can:
• Personalize content that interests each recipient
• Optimize sending times by recipient and region
• Clear uninterested recipients from your email lists
• Suggest subject lines
• Create email newsletters automatically

14. The speed at which it works – and the accuracy of its targeting – can
reduce your costs. Identifying unproductive recipients, for instance,
reduces sending costs.
The amount of massive datasets – big data – that AI can analyze quickly
allows you to deliver highly personalized, laser-focused content to those
recipients who need it.
In today’s impersonal world, personalization delivers email users a touch
of humanity.

15. Not only can AI help your teams choose and tweak content, but it can also
suggest which images will engage each recipient.
And, it can determine which content will work best in various types of emails,
such as welcome and retention emails, order update emails, and transactional
emails, as well as newsletters.

16. With AI, you can automate your response to customers who abandon their
shopping carts. It can retarget them with a reminder email, encouraging them
to finish their purchase. Furthermore, its targeting, timing, and predictive
capabilities increase engagement, and hence, the likelihood of conversions.
More conversions, more revenue.
Pairing these advantages with AI’s capacity to monetize your company’s emails
through programmatic advertising makes email marketing – already a powerful
revenue driver – more effective than ever.

17. How Can AI Drive a Better UX Design for Email Recipients?
To optimize your emails’ effectiveness, your teams must design every
aspect of them to deliver a seamless experience that gets information in
their hands quickly in an easily digestible form.
The right email design will deliver positive interactions.
The wrong one will frustrate your recipients, driving them to delete your
email – or even unsubscribe.

18. Using your recipients’ demographics, online behavior, and other pertinent
data as input, AI can help you deliver a design that appeals to their needs,
cultural norms, and preferences.
For example, recipients from countries that take patriotism more
seriously than more globally focused cultures might appreciate an image
that includes their flag or other national symbols.

19. How Can AI Drive a Better UX Design for Email Recipients?
Technologies like artificial intelligence and machine learning can make
programmatic advertising more efficient through their ability to sift
through vast volumes of data in real-time.
When these technologies can predict outcomes and suggest better
actions, they deliver more value to your recipients.

20. AI also gives your marketing teams access to precise information
about your recipients in real-time – not only their demographics and
preferences – but also which devices and platforms they prefer.
Creating ads that integrate best with those platforms and devices, too,
can add to their user experience and deliver better results.

21. That’s not all. In today’s world, real-time advertising capabilities are critical
to success. So is detecting new prospects.
Once you identify new prospects, you can focus your AI program on
creating subject lines that will draw them in, content that appeals to them,
and ads that dovetail with their needs.
In other words, delivering the most value in the shortest time to the
greatest number of potential customers.
AI can do both – and do them at scale.

22. Programmatic advertising doesn’t only benefit email senders.
It brings in top dollar for the advertisers as well, making it a sustainable digital
marketing strategy for email publishers to draw in more revenue streams.

23. It looks to have a bright future.
The rise of wearables, too, as MarTechAdvisor’s Lipi Khandelwal shows,
provides great potential for programmatic advertising through permission-
based data collection that includes lifestyle preferences, health metrics, and
real-time location.
Stores can now “know’ when customers are inside their brick-and-mortar
location and dish up targeted ads, including discounts for products customers
have received email ads for in the past.

24. As Khandelwal puts it, “Marketers will see AI analyze customer behavior
in real-time basis multiple data points such as gender, age, location,
preferences, device, platform, previous history, and more.
It will be able to map user data with ad viewing metrics such as when or
where an ad is played, for what duration, and so on, to suggest when to place
an ad where and in what format.

25. The ability of AI to identify buyer patterns accurately and then place ads
accordingly helps increase overall ad effectiveness, thereby reducing the
cost of customer acquisition.”
Additionally, with 5G providers promising a more programmatic-friendly
environment and more people using mobile to open their emails,
programmatic email advertising will not only thrive in tomorrow’s world.
It will lead it.

26. One of the best ways to put the power of programmatic to work for your
enterprise is to use native programmatic ads.
With younger consumers’ preferences for authenticity on display
everywhere one looks, using native ads is a strategic choice for both
publishers and advertisers.

27. Since native ads look exactly like headlines leading to articles – and often
read like them once the user clicks on them, they are more informative,
as opposed to hard-sell or self-promotional advertising.
Native ads allow email recipients to be in control, allowing them to digest
information naturally – authentically.

28. If those native ads are AI-driven programmatic ones, they will have an
almost irresistible appeal to your recipients.
And, with machine learning, an AI program will continue to learn more
about your audience, drilling down further into their interests with each
interaction.
When you use AI targeting for your programmatic native ads, it’s easy to
get advertising right.

29. AI and machine learning have a huge potential in digital advertising.
As wearables and digital assistants blur the lines between humans
and machines, AI development allows email marketing to evolve in an
intelligent, precise direction with personalized, targeted content.
This digital advertising strategy can increase customer loyalty and
engagement.

30. To discover how programmatic native email advertising
to work for your email campaigns, get in touch with the
inboxAds team today.
In 2021 and beyond, email marketing will remain a steady source
of revenue for advertisers worldwide.