The mobile apps sector is booming in Israel, which is a world leader in technology development and adoption. The Israeli developer community is very large and active, with over 4,000 entrepreneurs responsible for 1,000 innovative projects. Mobile apps are becoming increasingly important in daily life for tasks like navigation, shopping, education and more. Israel has had great success in developing important technologies and has a strong app industry creating solutions across industries. Some major successful Israeli apps include Waze, which was acquired by Google for over $1 billion, and Viber with 200 million users worldwide.

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Mobile apps:
Israel's the hot spot
The mobile apps sector is one of the fastest growing industries in
Israel, a world leader in advanced technology development and
adoption. The industry includes young professionals and seasoned
veterans alike from the IT, telecommunications and software fields,
and it benefits from their talent, drive and expertise. The Israeli
developers` community is one of the most active, vibrant and fastest
growing in the world, with more than 4,000entrepreneurs and
developers responsible for over1,000innovative projects.
Mobile applications are used today by almost everybody and will
see exponentially greater use in the coming years. More and more
household items, from air conditioners to water heaters,will become
accessible through mobile apps. Navigation by app will become the
norm, whether for pedestrians, two-wheeled riders or four-wheeled
drivers. Almost all aspects of life - leisure, work, education, shopping
and more - will involve mobile apps. They are fast becoming the tool
of choice for our daily tasks. And more and more are created in Israel.

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The numbers are on display
More than 47 billion downloads were recorded in 2012 from
about 1.5 millionavailable apps. More than 5.1billionapps
were purchased. Only about half were downloaded from Apple’s
iStore and Google Play, the rest being acquired from independent
app stores.
By2016,U.S.researchgroupsestimateapplicationdownloadswillrise
to 310 billion, including about 21billionpurchases. Those
purchases will result in $75 billion of income for the industry,
comparedtoabout $15billiontoday.
As user spending shifts from upfront
purchasing to in-app purchasing,
converting casual users into paying
customers, in-app purchasing will
grow to $30billionin 2016
comparedtounder $2billion
in 2012.

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Megabit to
megahit
Israel has a long record of information
technologyachievementsandmosttechnology
multinationals maintain R&D or manufacturing
centers here. Major developments in microchips (Intel), mobile
telephony (Motorola), software (Microsoft), VoIP (ICQ) and Flash
drives (M-Systems) are Israeli successes. Communications satellites,
medical imaging, homeland security and smart city technologies are
also among Israel’s many strengths.
Israelidevelopersofferappsacrosstheentirevaluechainofconsumer
andenterprisesolutions.Theseincludemobilepayments,advertising
platforms, e-commerce, e-health, social, entertainment & gaming
products, location-based services, mobile workforce management,
security solutions, and many more.

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Success stories
The Israeli app industry can boast of several major successes, many
outstanding apps that are on their way to stardom, and hundreds
that are full of promise.
This GPS-based turn-by-turn navigation app is the
world’s fastest-growing community-based app of its type. It had
recorded more than 50 million downloads around the world when
the company was acquired by Google for just over $1 billion in June
2013.
Lovedbypassengersanddrivers,makingmunicipalities
shine, GPS-based GetTaxiallows you to order a taxi at the click of a
button.It’sshowinggreatcommercialsuccessinmajorcities,including
Tel Aviv, London, New York and Moscow and may revolutionize the
industry.
200 million people around the world are using Viberto
make free calls and send text, photo and video messages at no cost
to other Viber users, independent of device, network and country.

6. About
The Israel Export & International Cooperation Institute, a non-profit
organization supported by the government of Israel and the private
sector, facilitates business ties, joint ventures and strategic alliances
between overseas and Israeli companies.
Charged with promoting Israel’s business community in foreign
markets, it provides comprehensive, professional trade information,
advice, contacts and promotional activities to Israeli companies, and
complementaryservicestobusinesspeople,commercialgroups,and
business delegations from abroad.
Contact
Mr Ohad Kogeman ■ Manager, Telecommunication Industry
The Israel Export & International Cooperation Institute
29 Hamered St., Tel Aviv 68125, Israel
+972 3 514 2932 +972 57 777 7796 +972 3 514 2881
ohadk@export.gov.il www.export.gov.il
© Januar 2014 The Israel Export & International Cooperation Institute ■ Production: IEICI
Media & Production Division ■ Text: Paul Ogden Communications ■ Design: Ayala Eylath
This publication is for informational purposes only. While every effort has been made to ensure
thatthepresentedinformationiscorrect,TheIsraelExport&InternationalCooperationInstitute
assumesnoresponsibilityfordamages,financialorotherwise,causedbytheinformationherein.
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