MEDIA ANDINFORMATION
LITERACY (MIL)
MEDIA LITERACY
Definition, Importance, Fundamental
Elements, and Critical Thinking
MIL PPT 09, Revised: June 1
1
,2017

• Investigate the
following controversial
events that became
viral in the Philippines.

• "The Naked T
ruth“,Bench
Philippines fashion show in
2014
• What issue was raised against
this event?
Sexist
• Result: Bench made a public
apology on Facebook, Coco
Martin issued a public apology
through an official statement
CONTROVERSIAL ANDVIRAL

CONTROVERSIALANDVIRAL
• FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook page
on Feb. 25, 2012

• What issue was raised
against this cover photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIAL ANDVIRAL

• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her post
on Facebook.
https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.1015220391067036
1.913399.590115360&type=3
CONTROVERSIAL ANDVIRAL

• What issue was raised against
this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of the
consignor that distributes
them.
https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.1015220391067036
1.913399.590115360&type=3
CONTROVERSIAL ANDVIRAL

WHAT IS MEDIA LITERACY?
Media
Literacy
ability to decode, analyze, evaluate and
produce communication in a variety of
forms
(UNESCO MIL Curriculum for Teachers)
provides a framework to access, analyze,
evaluate and create messages in a variety
of forms - from print to video to the
Internet
(www.medialit.org)

•What is media literacy?
•Why do we need to
read media from a
critical point of view?
•Why is media literacy
very important to
democracy?
FORMATIVE ASSESSMENT: RECITATION

FUNDAMENTAL ELEMENTS OF MEDIALITERACY
(ART SILVERBLATT, 1995)
1.An awareness of the impact of media.
2.An understanding of the process of mass
communication.
3.Strategies for analyzing and discussing media
messages.
TEXTBOOK P
.15

FUNDAMENTAL ELEMENTS OF MEDIALITERACY
(ART SILVERBLATT, 1995)
4. An understanding of media content as a text
that provides insight into our culture and our
lives.
5.The ability to enjoy, understand, and appreciate
media content.
TEXTBOOK P
.15

FUNDAMENTAL ELEMENTS OF MEDIALITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
6.An understanding of the ethical and moral
obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the development
of independent judgments about media content
TEXTBOOK P
.15

WHAT IS CRITICAL THINKING?

THIS IS NOT CRITICALTHINKING!

WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered from,
or generated by,observation,
experience, reflection, reasoning, or
communication, as a guide to belief
and action (Scriven and Paul,1987)

• Critical thinking is thinking about
your thinking while you're thinking
in order to make your thinking
better (Paul, 1992)
WHAT IS CRITICAL THINKING?

Why is critical
thinking very
important?

The ability to recognize fallacies of thinking is one
of the fundamentals of critical thinking.

FORMATIVE ASSESSMENT
APPLYING CRITICALTHINKING
Identify the fallacy in the following statements.
Explain your answer.
•Kopiko is the best coffee because everyone is
drinking it.
•You need to show evidence that you did not cheat
in the last election.
•Ifyou are pro-mining, then you are supporting
the destruction of the environment.

FORMATIVEASSESSMENT
APPLYING CRITICAL
THINKING
• What message or
argument is presented
in this poster?
• Do you agree with the
message or argument?
Why or why not?

FORMATIVEASSESSMENT:
RECITATION
•Why is critical thinking very
important to media literacy?
•Why is it important for
students to develop their
critical thinking skills?

Growing up with Media and the
internet

What are your habits on
media?

GENERATIONS:
Baby Boomers- Born 1945-1964
Generation X 1965-1976
Millennials – Born between 1977- 2000
Generation Z – 2001 - 2012

Media channels and technologies
 Television set, radio, newspapers
and magazines, video players,
camcorders, MP3 players, computers,
mobile phones, telephones and the
like.

Media and information literate characteristics
Efficient information managers
Wise Consumers
Responsible producers

The evolution of traditional to new media
The old and New Media
Four Eras in the Evolution of Human
Communication
1.Writing
2.Printing
3.Telecommunications
4.Interactive communication

WRITING – was the main method of media communication
of several years.
PRINTING – printing machine was invented and books
could then be reproduced.
TELECOMMUNICATIONS- enabled communication over
distances.
INTERACTIVE COMMUNICATION – computers were
invented.

Highlights of Philippine mass media history
First book published?
-Doctrina Cristiana
First daily Newspaper?
-La Esperanza
First Filipino feature film?
- Ang dalagang bukid (The country Maiden)

What is Mediamorphosis?
- The transformation of communication media,
usually brought about by the complex interplay of
perceived needs, competitive and political pressures
and social and technological innovations.

What is Remediation?
- Repurposing and refashioning of old media with new
What is Plagiarism?
- Define as “ an act of using or closely imitating the language
and thoughts of another author and the representation of that
author’s work as one’s own, as by not crediting the original
author.”

FORMATIVE ASSESSMENT
APPLYING CRITICALTHINKING
Identify the fallacy in the following statements.
Explain your answer.
•Don’t waste food, people in Africa aredying
because of hunger
.
•How can you argue your case against Martial Law
when you were not yet born during that time?
•Ifwe allow family planning, what’s next? Allowing
abortion?

Thank you po!