More CrowdSourcing with  Pinterest + Twitter plus SlideShare PRO

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2012 Mark Robert Johnson FAIA MARKITECT 
Mark Johnson FAIA|AIBD|CKD
Copyright ©
More
CrowdSourcing with 
Pinterest+Twitter
plus SlideShare PRO
"
Mark Johnson FAIA | CKD | AIBD
Best Education and Learning Project  
B2B Social Media Marketing in the  
Architecture Engineering Construction Industry

MARKITECT 
Copyright ©
2012 Mark Robert Johnson FAIA
CrowdSourcing with Pinterest + Twitter
MARKITECT 
•A week after this experiment  
I shared the results via  
SlideShare and received 
over 2,600+ views in 5 days
• How did I get the word out?
•A social media marketing campaign!

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•Day One
•90 Tweets/Retweets 
during #DesignPinThurs
•974 views of the presentation!
•This got SlideShare’s attention
The Campaign

MARKITECT 
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•Picked for
SlideShare’s  
home page  
based on  
Twitter popularity  
in just 4 hours 
‘HOT on Twitter’at SlideShare.net
MARKITECT Mark Johnson FAIA|AIBD|CKD
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The Campaign
•Being “Featured”on  
SlideShare’s homepage is  
an opportunity not to pass up!
•Added Day Two to the campaign
•52 MORE Tweets/Retweets
•1,218 more views of the presentation

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Twitter and SlideShare Activity
Nov 7th
Nov 8th
Nov 9th
Nov 10th
Nov 11th
0 233 467 700 933 1,167 1,400
2
2
52
90
2
333
98
1,218
974
63
28
3
174
253
3
Clicks on Link
SlideShare Views
Tweets
Day One
DayTwo

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8pm 11/7
8am 11/8
10am
12pm
2pm
4pm
6pm
8pm
10pm
7am 11/9
9am
11am
1pm
3pm
5pm
7pm
9pm
0 1000 2000 3000
Clicks on Link
Views at SS
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Twitter Clicks and SlideShare Views
The presentation
averaged 
1 view per minute  
for 36 hours
Viewed every 20 seconds when ﬁrst added to  
“Featured”section on SlideShare Homepage

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More Networks

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Broaden Your Reach
•It’s helpful to drive  
trafﬁc from as many  
social networks as possible…
•Go wherever your audience hangs out
•Facebook, Blogs, Pinterest, Google+, 
LinkedIn, e-Newspapers, etc.

MARKITECT 
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD
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Sharing at Facebook
•Keep your content
consistent with the
tone of your
Facebook page
•In this case,
professional

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Mentions in Blogs (kb-resource.com)
•KB Resource
Blog linked,
mentioned,
and included  
a slide!

MARKITECT 
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Sharing at Pinterest
•SlideShare
presentations ‘pin’
beautifully so all
mine have a second
home at Pinterest!

MARKITECT 
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Sharing at Google+
•Post and/or repost 
presentations at
Google+ to reach
relevant ‘Circles’of
friends

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Sharing via e-Newspapers
Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT
Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT
Social Media Innovation
at SocialMediaSoup.com
CrowdSourcing with
Pinterest+Twitter
via #DesignPinThurs
•Quality
content
often gets
picked up  
in the  
e-News!

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The Stats 
Maybe dull, but really important because  
they lead to ROI (return on investment)

MARKITECT 
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‘Featured’at SlideShare.net
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•The majority of
views were driven  
by placement on the
SlideShare home
page… something  
to strive for!

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Capturing Stats via SlideShare PRO
• SlideShare PRO’s
analytics provide  
an excellent
summary of views,
favorites, tweets,
likes, trends over
time, sources of
views and
keyword search

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Trafﬁc Sources during the Campaign
• Direct: Viewed by someone who had a link to the direct URL
• Can sometimes be from links at other sites if not entered properly to
be recorded as “referred”or if SlideShare could not detect it
• SlideShare: Views from SlideShare. I.E.from searches, related
slideshows,or other locations on the site
• Referring: Views when referred from  
another location. I.E.Twitter, Facebook, 
blog post/embed, etc.

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• Viewers by country  
(lots from Europe)
• Embedded views
• Facebook stats
• Who is tweeting

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• See who is
mentioning your
presentation on
Twitter
• Similar to a
TweetReach
Report but
broader


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• Valuable report  
to see who is
viewing your
presentations
• Discover your
strongest topics
• Potential contacts
and leads

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• Easy-to-read
summary of my
most popular
presentations for
any date range
• See what’s HOT
and what’s not


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• I use TweetReach
to capture other
key Twitter stats
during campaigns
• Unique users
reached, total
impressions, etc.
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Capturing Stats via TweetReach.com
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MARKITECT 
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Summary Thoughts
•Nearly 20% of views  
came through Twitter links
•300 Twitter impressions = 1 click through
•Approximately 3 views per tweet 
(useful for calculating ROI)

MARKITECT 
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Summary Thoughts
•More than 80% of the  
2,200 views came through  
SlideShare and direct links
•Leverage large, relevant online
communities where people hang out
•Use Twitter as the AMPLIFIER!

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MARKITECT 
Copyright © 2013 All Rights Reserved MARKITECT 
Copyright © 2014 All Rights Reserved
• Winner of Three Be2Awards -London Social Media Week
• 2013 -Best B2B Education & Learning Project
• 2012 -Best B2B PR/Marketing Campaign
• 2012 -Best B2B Education & Learning Project
"
• Named ‘Top 100 Design Tweeter’by DesignCrave
• 12,000+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
MARKITECT.me -Awards & Recognition
B2B Social Media  
Marketing in the
Architecture
Engineering 
Construction  
Industry

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MARKITECT 
• MARKITECT.me Consulting
• Social and Digital Media
• Marketing and Communications
• Industry Education
• Conference Speaker
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
• Resides in Austin,Texas

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MARKITECT 
"
• Contact: mrj.faia@gmail.com
• More SlideShare presentation at  
slideshare.net/MarkJohnsonFAIA

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