Mark Masters
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Organización/Lugar de trabajo
Bournemouth, United Kingdom United Kingdom
Ocupación
Author of The Content Revolution | Helping Others Build Their Audience & Stand For Something
Sector
Advertising / Marketing / PR
Sitio web
www.theidgroup.co.uk
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Everything that I stand for is to help companies take ownership of the spaces that are theirs. Once a company has complete control, they can build an audience and then monetise. This is done by embracing a content marketing mindset to deliver better experiences for others by telling a better story. The challenge for businesses today is to differentiate from everyone else and build an audience on an ongoing basis. There are more ways to reach others (email, website, subscription, print) yet people are getting harder to reach. Lets get more creative.
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marketing content marketing content strategy branding target audience identity content social media growth business growth entrepreneurship business small business email email marketing owned media media business development interviews leaders new business creativity knowledge creation business and economy corporate identity brand bournemouth dorset digital marketing online success offline sales property positioning perception economic growth community image promotion target market
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