2019 Sitecore Symposium Connect With Your Audience in a Whole New Way
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Want to know what your customers are looking for? Why not just ask them! With cutting-edge AI language parsing tools, you can talk to your audience directly and take action immediately on what they say. Setup personalization more easily with a content authoring chat bot that walks you through the process. Improve search by allowing natural language questions. Walk through forms in a conversational way. Select a persona, trigger goals -- all with your audience's own words. With low-cost, easy to use AI APIs, your website can be wherever conversation happens.
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2019 Sitecore Symposium Connect With Your Audience in a Whole New Way
- 1. Presenter: Mark Stiles Technical Director, Velir Date: November 6, 2019 Talk to your audience in a whole new way How natural language AI can make your customer experience magical
- 2. 01 02 03 04 05 Why now? Very impressive demo Tools and technology Ole (Oh-la) Closing Agenda
- 4. • Time to train • Time to set up personalization • Time to catch up with competitors Lost value Learning curve for personalization Rateoflearning Time Steep curve Shallow curve
- 5. • High bounce rate • Traffic plateau • Lower conversion rate Content adrift
- 7. • 46% have basic personalization • 5% have single customer view • 36% couldn’t personalize • 81% expect to compete on customer experience Opportunity costs Source: gartner.com, dynamicyield.com
- 8. • 49% buyers impulse-purchased • 85% were satisfied • 40% paid more • 44% became repeat buyers Return on investment Source: grow.segment.com
- 9. • 44% of people donate up to 10% more for personalized experience • 62% for Millennials. • Truth Initiative has had 3x more conversion • ACS saw 34% increase in donations with personalized text messages Return on investment Source: Accenture.com, cmo.com
- 11. • Many applications • Many avenues of success • What’s the right one for you Marketing Authoring Source: grow.segment.com
- 13. • Experience marketing budgets aren’t increasing • Authoring needs are growing • 91% of tech execs: AI next tech revolution Heavy lifting Source: Gartner.com, Edelman.com
- 14. Most effective digital marketing techniques according to marketers worldwide • 9% mobile marketing and marketing automation • 10% social media marketing • 20% content marketing • 28% AI, Big Data Market multiplier Source: Statista.com
- 15. • Cortex • Suggested Rules • Auto Tagging • Auto Segmenting (Paas) Sitecore ML / AI
- 16. Putting the “Oh” in demo
- 18. • Set up personalization quickly • Focus on high value work • Work on-the-go (mobile) Be more effective
- 19. • Create custom workstreams • Chain tasks • Handle business-specific tasks Custom experience
- 21. • Answer business-specific questions • Understand visitor intent • Ask follow-up questions • Find content faster Two-way conversations
- 22. • Set up personalization quickly • Focus on high value work • Work on-the-go (mobile) Be more effective
- 23. • Personalize on explicit info • Add lasting value • Pivot as change happens Grow with your audience
- 24. • Luis • Spellcheck Microsoft Azure
- 26. Blog: markstiles.net NuGet: SitecoreCognitiveServices GitHub: github.com/markstiles YouTube: Sitecore Cognitive Services
- 27. Human connections in a digital world
- 28. Thank you FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.