1. Noah’s Arc
Fall 2016 Student Associate Project
Presented by:
Dylan Burns, Terrell Dixon,
Victoria Ferry, Sean Saint Jacques and Mark Suleymanov

2. GOALS
• Generate revenue
• Drive tune-in to Knicks programming
• Promote Network platforms
• Convert casual fans into moderate fans
• Increase YouTube traffic and subscribers
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3. • Introduce content to millennials (ages 18-34)
• Establish sponsorship avenues
• Find approaches to new contacts
• Develop new approaches to partnerships
• Increase social media presence
OPPORTUNITIES
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4. CONCEPT
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• Joakim Noah is a native of Hell’s Kitchen, NYC
• Known as a fierce rebounder, defender, & personality
• Show Noah’s personality in a comedic way
 Between 2 Fern’s dry humor
 Foul Territory’s interview style

5. 2015-16 Knicks Audience
• Avg age 45.8
2016-17 Knicks Audience
• Male skewed 78/22 M/F
• 45% Caucasian, 38% African
American, 14% Hispanic, 11%
Asian
Our Target Audience
• 18-34
• Male focus
• Ethnicity
• Focus on African American for
potential growth
WHY NOAH?
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Background: MSG Networks is launching a digital video series starting on February
25th. The show features comical, relevant sports discussion and current events talk with
host Joakim Noah and a variety of guests.

6. • Six-part series
• Interview-style YouTube show
• Noah interviews guests in Noah’s Arc studio
• Noah’s intense personality shines
• Show length: 2-4 minutes
TOPICAL CONTENT
• NBA
• Current events
• Life outside the NBA
STRATEGY
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7. 1 day of shooting in studio $10,000
Joakim Noah compensation $3,000
5 guests’ compensation $2,000
Editing $5,000
Graphics $5,000
Total $25,000
BUDGET
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8. SPONSORSHIPS
• One main sponsor: Adidas
 $30,000
 Advertise in every episode
 Featured on studio desk
• Non-conflicting segment sponsors
 One per episode
 EA Sports, Spotify, Chase, Uber, Ford, Foxwoods Resort Casino, State Farm
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9. PARTNERSHIPS
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• Establish relationships with news/media
• Media Platforms
• Print
• Radio
• TV
• Expanding Reach
• Align interests with media
• Focus exposure on grabbing a more diverse audience
• Print
• NY Post
• Newsday
• NY Times
On-air (TV)
• The Tonight Show Starring Jimmy
Fallon (NBC)
• Jimmy Kimmel Live! (ABC)
On- air (Radio)
• Hahn & Humpty Show (ESPN)
• Breakfast Club 105.1
(iHeartRadio)
Social Influencers
• MSG Networks
• Knicks beat writers
• Joakim Noah

10. KICK-OFF EVENT
• Location
 Clyde’s Wine & Dine
• Purpose
 Media exposure
• Date
 Friday, February 24, 2017 [5:30 pm – 8:00 pm]
• Budget: Sponsored event
• Attendee
 Beat writers
 Episode guests
 Celebrities affiliated with Knicks: Tracy Morgan, Spike Lee
• Red carpet
• Video: segment teaser
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11. • Days of shooting: 1
• Shooting hours: 8
• Editing time: 2 weeks
• Number of episodes: 6
 5 scripted episodes
 1 blooper episode
• Schedule/timing
 Release during halftime of key games
LOGISTICS
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12. SHOOTING SCHEDULE
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NOAH’S ARC SHOOT –EXAMPLE CALL SHEET
Shoot Location: MSG NETWORKS STUDIOS
11 Penn Plaza
New York, NY 10001
212-466-5926
Contact: Christian or Sang
Talent: Joakim Noah, Yannick Noah, Chasson Randle, Walt
“Clyde” Frazier, Carmelo Anthony, Joshua Longstaff
Contact #s: Sam Simmons, MSG: 973-902-9871
Rich Patterson, DP: 917-864-3096
Sondra Frias, Set Designer: 646-246-1149
Raymond Dellamura, PA: 203-715-6860
Erin Cassidy, PA: 516-680-2467
James O’Brien, Teleprompter: 212-247-7786
Mike Lechner, Camera: 516-650-0945
Chris Merz, Audio: 917-685-8778
THUR., 1/26/17
9:00am CALL: Sondra Frias, Sam Simmons
CALL: Rich Patterson/crew
CALL: Mike Lechner, Chris Merz
CALL: James O’Brien – VIP teleprompter
10:00am: Construct Set, lights/set up teleprompter, mics, props, etc.
11:00am Break for Lunch
11:00am CALL: Talent
12:00pm Test cameras/prompter
12:15pm Pre-production meeting
1:00pm Tape Noah’s Arc Ep.1-Walt “Clyde” Frazier
1:45 pm Tape Noah’s Arc Ep.2-Yannick Noah
2:30pm Tape Noah’s Arc Ep.3-Joshua Longstaff
3:15pm Tape Noah’s Arc Ep.4 -Chasson Randle
4:00pm Tape Noah's Arc Ep. 5- Carmelo Anthony

13. EPISODES
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• Ep. 1: Walt “Clyde” Frazier - Feb 25th
 Twitter: 55.5k followers
• Ep. 2: Yannick Noah - Mar 16th
 Twitter: 33.4k followers
 Facebook: 257.9k followers
• Ep. 3: Joshua Longstaff - Mar 29th
• Ep. 4: Chasson Randle - Apr 6th
 Twitter: 2.3k followers
 Facebook: 2.8k followers
 Instagram: 7.3k followers
• Ep. 5: Carmelo Anthony - Apr 12th
 Twitter: 8.51m followers
 Facebook: 5.3m followers
 Instagram: 4.6m followers
• Ep. 6: Bloopers – Apr 13th

14. Pick & Roll
• Who Knows NYC better?
• Favorite Garden Moment
• Crazy Road Stories
Fan Questions
• From Twitter and YouTube comments
SEGMENTS
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15. • Exclusive clips: bloopers, outtakes, previews
• On-Air Plugs: (Knicks and Liberty Games, Pre/Post games, Halftime)
• Social Media Plugs: Facebook, Twitter, Instagram
• Expand online social outreach
• Clip segments for MSGNetworks.com
• Hub Page on MSGNetworks.com
• Interactive Content: personality quizzes, fact sheets, polls
• Leveraging Knicks partnership
DIGITAL STRATEGY
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16. • Attract an audience by leveraging the Knicks existing audience
 In-arena promotion at MSG (Snapchat filter)
 On-air promotion during Knicks games
• Video and on-air promotion on social and linear
 On-air promotions on linear and social platforms targeting key demographics: Knicks fans, Liberty
fans, casual fans
• Utilize all social media platforms to make release announcements
 Tout each episode and drive fans to YouTube channel
MARKETING STRATEGY
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17. SOCIAL STRATEGY
• Target local Knicks fans, including our target demographic, and casual fans, on Facebook,
Instagram, and Twitter
 Show promos
 Sampling
• Utilize network of influencers
 Guests- connect with each guest on day of their episode air date
 Partners
 Sponsors
 MSG on-air talent
• Create custom content with Joakim Noah for social platforms
 Day-of posts
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18. SAMPLE SOCIAL POSTS
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19. • Knicks games, after Post Game, and The Jeff Hornacek Experience
• After a time out Mike Breen promotes the show
• While a player is shooting free throws run promo with lower third
• Before the start of the 4th quarter of Knicks Games
• Before Al Trautwig signs off of the Knicks Post Game
ON-AIR PROMOTIONS
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20. LONG TERM SNAPSHOT
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• Focus on topics that Noah enjoys
• Includes fellow New Yorkers/teammates (O'Quinn, Thomas)
• Holiday themed shows
• Interaction with fans
• Fun and informative shows

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