2. CASE STUDY
MCDONALD’S RESTAURANTS
CUSTOM DESIGN
MONUMENT

3. CLIENT FOCUS
Local Zoning Regulations
Prevented the Use
of Brand Standard
Architectural Signage
and Identifiers
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4. OUR APPROACH
• Identifying Client Core Values
and Brand Standards
• Adapting recently released
corporate design standards.
• Supporting a Consistent
Customer Experience
• Representation for contractor
communication and zoning
submittals
• OEM manufacturer of custom
sign components
• Completing project with site
contracting and technology
training
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5. OUR SOLUTION
• A matching architectural standard
using limestone facade, squared
corners, and the appearance
modern materials
• Contributed to McDonald’s
corporate brand by use of
traditional ‘golden arches’
• LED electronic message center
signage drives retail traffic and
provides a positive return to
owners
• Integrated digital signage with
site communications. Store
operator is able to program
remotely through IP address
All trademarks and copyrights are property of the respective owners.

6. All trademarks and copyrights are property of the respective owners.