2. 8 Elements of Success
1. The Case
2. Capacity
3. Resources
4. Relationships
5. Persistence and
Consistency
6. Stewardship
(Donor Relations)
7. Leadership
8. Volunteer
Engagement
Essential Elements for Sustained Fundraising Success
3. 8 Elements of Success
1. The Case
The vision
The need—and the cost of meeting that need
The organization’s proposed response
The impact of the projects and programs
The impact that donors and their philanthropic
gifts can impart
4. 8 Elements of Success
2. Capacity
What new/additional revenue sources are
available?
What is the potential for new/additional
philanthropic revenue?
Potential of key philanthropic constituencies
Readiness of those philanthropic constituencies
Timeframe for maximizing philanthropic potential
5. 8 Elements of Success
3. Resources
Capable personnel
Adequate budget
Robust and reliable data
Reasonable expectations
Realistic timeframes
The Critical Question: Are you positioned to unlock
the potential capacity that is in your donor base?
6. 8 Elements of Success
4. Relationships
Connections to organization or cause
Familiarity and trust among donors and leaders
Identification with beneficiaries of gifts
Your goal is to strengthen and sustain relationships
to the organization—not with its individuals
7. 8 Elements of Success
5. Persistence and Consistency
Relationships take time to build
Strong relationships emerge from consistent
engagement
Change interrupts momentum
Remember the “flywheel”
metaphor
8.
9. 8 Elements of Success
6. Stewardship (a.k.a. “Donor Relations”)
Act of giving doesn’t end with receipt of gift
Future support is contingent on a good experience
(The best candidates for future support are your
current donors)
Additional support follows when a gift’s impact is
demonstrated effectively
It’s not difficulty, but it does require intentionality
10. 8 Elements of Success
7. Leadership
After mission, the top reason for giving to charity
is confidence in an organization’s leadership
Fundraising success follows when an
organization’s leaders….
Understand the fundraising process
Have realistic expectations
Provide encouragement and adequate resources
Exercise both accountability and patience
11. 8 Elements of Success
7. Leadership (cont’d.)
It is also critically important that an organization’s
leaders lead by example
In giving
In cultivating/soliciting giving from other
In facilitating culture change
12. 8 Elements of Success
8. Volunteer Engagement
Volunteers can extend and leverage staff efforts:
More coverage and reach
Stronger personal connections
Peer empathy and greater credibility
Generating ideas and opportunities
Volunteer participation strengthens their own
commitment
13. 8 Elements of Success
8. Volunteer Engagement (cont’d.)
But choosing to increase volunteer engagement
will entail making trade-offs:
Reallocation of staff time (for support and training)
Reshuffling board/volunteer agendas
Adjusting the expectations of board members
14. 8 Elements of Success
Exercise
• Take a blank sheet of paper and spend a few moments
reconsidering each of these eight elements as they apply
to the your organization.
• On a scale of 1 to 5, with 1 being “poor” and 5 being
“excellent,” how would you rate your organization’s
current readiness and effectiveness on each of them
(whole numbers only). Jot down a couple notes on why
you gave that grade.
• Finally, add up all eight grades for a grand-total score.
15. 8 Elements of Success
Group Discussion Questions
• Share the overall ratings. Who got a total higher than
30? Lower than 16?
• Did anyone rate the organization as a “5” on any
element? Which one(s)? Why?
• Did anyone rate the organization as a”1” on any
element? Which one(s)? Why?
16. 8 Elements of Success
Further Group Discussion
• Numbers and ratings aside, how do you assess the
Foundation’s readiness and commitment to engage
in more effective and productive fundraising?
• Where do you have agreement on strengths,
weaknesses and needs for improvement?
• What are the 2-3 most important changes/actions
the Foundation might take to position itself for
greater fundraising success? How ready is it?
17. Thank You!
Mark W. Jones
Flywheel Strategies
148 Daylesford Boulevard
Berwyn, PA 19312
mwj150@hotmail.
(920) 265-0851
Follow my articles and blog posts at:
https://www.linkedin.com/in/markwjones15
For additional information or conversation…