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The Exciting UCI Mountain Bike Team from Africa’s Mountain Kingdom
2016-18 Prospectus
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
1. INTRODUCTION TO ACE LESOTHO MTB TEAM
ACE Lesotho MTB Team is a U...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
2. Vision & Goals
VISION:
Riders: We are committed to showcasing th...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus 3. WHY SPONSOR US?
A. Communicating Your Values
Are you a brand tha...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
4. RECENT RESULTS - 2015:
08/15 1st: National Championships - Men‘s...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
PHETETSO MONESE
22/09/1984
UCI RANK 154
Full profile and results on...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
We don’t have sponsors - we have #DreamMakers,
because each contrib...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
6. INVESTMENT OPPORTUNITIES
We are looking for CASH SPONSORS and PR...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
8. PROPOSED 2016 CALENDAR - MAIN OBJECTIVES
1 UCI World Cup April 2...
THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
9. Contact Information:
Team website: http://www.ace-lesotho-mtb-te...
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Ace lesotho mtb team 2016 prospectus

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Sponsorship proposal for UCI registered African mountain bike cycling team.

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Ace lesotho mtb team 2016 prospectus

  1. 1. The Exciting UCI Mountain Bike Team from Africa’s Mountain Kingdom 2016-18 Prospectus
  2. 2. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 1. INTRODUCTION TO ACE LESOTHO MTB TEAM ACE Lesotho MTB Team is a UCI MTB Team with a difference. The purpose of the team is to identify cycling talent from the developing nations of Africa, particularly Lesotho and give those riders an opportunity to cycle on the world’s biggest MTB stages. We have a proven record of seeing young riders aspiring to big dreams, developing self-confidence and rising above the poverty and hopelessness that they were born into. Four of the current team members have lost either one or both parents, which is not uncommon in a country with such a high HIV/AIDS rate. Not Another Charity Case Before dismissing this proposal as another charity case - one of many that you receive (and your brand is already committed to other great causes) please consider our results. This team is bridging the gap between social upliftment and a Pro Team endorsement. You may well discover that our team is actually achieving better results than some of the teams you are already considering for sponsorship. The Mountain Kingdom of Lesotho Lesotho has great potential to produce good MTB riders. Its high altitude, mountain topography and climate reminds many of Colorado US and Switzerland in Europe. Its people can be compared to Columbians with a good power to rate ratio and natural VO2 max. There is justified optimism to believe that Lesotho can produce world class athletes in the future if given the right support. Great Brand Ambassadors OUR TEAM IS DIFFERENT! We stand out from the rest of the crowd and provide your brand with great ambassadors. The polite and courteous upbringing of our riders leads them to be natural appreciative and loyal ambassadors. The stunning scenery of Lesotho, which is renowned for its harsh nature, also provides a great backdrop for you to highlight your brand. History of Success We have already succeeded in becoming the first indigenous (black) African team to be licensed as an International Cycling Union MTB Team and to compete in World Cup/ World Championship level competition. We are on the brink of RIO 2016 Olympic Games qualification and building towards Gold Coast 2018 Commonwealth Games.
  3. 3. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 2. Vision & Goals VISION: Riders: We are committed to showcasing the talent of Lesotho cyclists on the international stage and providing each aspiring rider with a positive and safe environment to develop to their full potential in the sport of cycling, whilst at the same time inspiring the next generation of riders to take up the sport. Partners: We are committed to providing our partners and sponsors with a unique platform to promote products, services and social responsibility and to be loyal, industrious and inventive in our approach bringing our partners unrivalled value for investment. GOALS: Ÿ To see the team represented in at least 15 international quality races in 2016 . Ÿ To qualify for RIO 2016 Olympic Games. Ÿ To prepare a competitive team for 2018 and 2022 Commonwealth Games Ÿ To win at least 3 National Championship titles. Ÿ To initiate a grass-roots development programme for children, involving at least 100 local children. Ÿ To provide 365 day media coverage through website, Facebook and Twitter.
  4. 4. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 3. WHY SPONSOR US? A. Communicating Your Values Are you a brand that cares about disadvantaged individuals? Do you have a passion for clean cycling? Do you want to associate with a success story of hard work and determination overcoming poverty? Then we are the right team to communicate your values. B. Interesting Content Creation We can provide you with interesting and exciting content for your social media channels, website and marketing brochures: What makes our content different? We are the only UCI registered black African cycling team. Lesotho is a spectacular backdrop for great photos and videos. C. Proven Track Record We have a proven track record of delivering on promises:- ü First African team to register as UCI MTB Team ü Team ranked in top half of UCI world rankings in 2014 and 2015 ü First black African woman to win a podium spot in UCI accredited race. ü Competition at the highest level ü Regular Racing at UCI Class Races. ü 2014 Commonwealth Games ü 2014 Youth Olympic Games ü 2014/ 2013 World MTB Championships ü 2014/ 2012 UCI World Cup ü 8 x National Championship Titles ü 5700+ Followers on Facebook with weekly reach of 2,000 - 30,000.
  5. 5. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 4. RECENT RESULTS - 2015: 08/15 1st: National Championships - Men‘s Marathon 08/15 1st: Lesotho National Championships - Women’s Marathon 08/15 3rd: Free State Provincial Championships, South Africa. 08/15 1st: TST Challenge, Lesotho. 07/15 1st: Lesotho National Championships - Men’s XC 07/15 1st: Lesotho National Championships - Women’s XC 06/15 2nd: Free State Marathon Series, South Africa 06/15 38th: Bike Four Peaks Stage Race - Austria 06/15 1st: Maqalika MTB Challenge, Lesotho 05/15 1st: Malealea MTB Monster, Lesotho 05/15 7th: Walkerville MTB Classic, South Africa 04/15 20th: UCI Marathon Series - Clarens ,South Africa 04/15 18th: UCI Hors Class XC Pietermaritzburg MTB Festival 03/15 1st: Kolo Marathon Challenge, Lesotho 03/15 4th: 3 Mountains Stage Race, South Africa 2014 HIGHLIGHTS: 09/14 2nd: UCI Class 2 Lesotho Sky MTB Stage race 08/14 21st: Glasgow Commonwealth Games 07/14 1st: National Championships - Men‘s Marathon 07/14 1st: Lesotho National Championships - Women’s Marathon 07/14 1st: Lesotho National Championships - Men’s XC 07/14 1st: Lesotho National Championships - Women’s XC 06/14 54th: UCI World Marathon Championships 06/14 15th: SA MTB Cup XC - South Africa 04/14 70th: UCI MTB World Cup 01/14 14th: African Continental XC Championships
  6. 6. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus PHETETSO MONESE 22/09/1984 UCI RANK 154 Full profile and results on http://mtbcrosscountry.com /riders/phetetso-monese/ TEBOHO KHANTSI 01/01/1991 UCI RANK 389 Full profile and results on http://mtbcrosscountry.com /riders/teboho-khantsi/ LIKELELI MASITISE 02/02/1993 UCI RANK 213 Full profile and results on http://mtbcrosscountry.com /riders/likeleli-masitise/ TSEKO TSELILE 31/05/1994 UCI RANK 327 Full profile and results on http://mtbcrosscountry.com/riders/ts eko-shelile/ LICHABA WEST 18/02/1995 UCI RANK 1325 Full profile and results on http://mtbcrosscountry.com/riders/lic haba-west/ MALEFETSANE LESOFE 22/03/1996 UCI RANK 316 Full profile and results on http://mtbcrosscountry.com/riders/m alefetsane-lesofe/ KATLEHO MANASI 20/09/1997 UCI RANK - Full profile and results on http://mtbcrosscountry.com/riders/k atleho-patrick-manasi/ ACE LESOTHO TEAM UCI RANK 48 LESOTHO NATION WORLD RANK 42 5. RIDER PROFILES:
  7. 7. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus We don’t have sponsors - we have #DreamMakers, because each contribution to our team makes dreams come true for the riders! 6. WISH LIST to make more dreams come true! $50000 Cash Investment (per year) 1-5 x Powermeters 5-10 x MTB Shoes 5-10 x MTB Pedals 5-10 x Saddles 5-10 x Gear/ Drivetrain 5-10 x Wheelsets 5-10 x Bars, Stems & Seatposts 5-10 x Brakesets CURRENT #DreamMakers THE SUFFERFEST Training Videos & Cash Investment GIANT Bike Framesets PACTIMO Custom Cycling Apparel SR SUNTOUR Suspension Forks LIMAR Helmets OAKLEY Eyewear HIGH5 Sports Nutrition UNITRANS Cash Investment DIG DEEP COACHING Coaching Plans SIGMA SPORT Cycle Computers ASHIMA Brake & Cable Parts C-BEAR Bearings & BBs SQUIRTLUBE Lube, Sealant & Cleaner MAXXIS Tyres #DreamMakers
  8. 8. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 6. INVESTMENT OPPORTUNITIES We are looking for CASH SPONSORS and PRODUCT SPONSORS. In order to compete at international level and to give the best exposure to our sponsors and partners, our minimum annual budget for 2016 -18 is €40.000/ $50,000/ M500,000. We are structured our sponsorship into 3 levels: TITLE SPONSOR (Maximum two title sponsors): Ÿ Minimum investment of €15.000 / $20,000/ M200,000 per annum as cash or in-kind product or services sponsorship. Ÿ The official Team name will include the Sponsor’s Brand Name on all levels of publicity, media, communication, clothing and branding opportunities. Ÿ The Official Team name including sponsors brand will feature on the International Cycling Union database. Ÿ The Sponsor Brand will feature very prominently on the Team Kit, both chest and back of team jersey and on shorts. Ÿ Team branding will give prominent exposure at the Team Pit Area at all events where the team is participating. The Gazebo will act as a team area, VIP reception and a hub for promoting your products at events. Ÿ Full access to team/ individual athletes for marketing purposes. Ÿ A loyal and committed team who will treasure your brand/ products, give great feedback and always act as responsible brand ambassadors. MAIN SPONSOR: Ÿ Minimum investment of €4.000/ $5,000/ M50,000 per annum as cash or in kind product or services sponsorship. Ÿ Large sponsor logo to appear on team jersey, website and Team Pit branding Ÿ Regular Social Media feedback and interaction. Ÿ Use team photos/ news etc for brand marketing. Ÿ A loyal and committed team who will treasure your brand/ products, give great feedback and always act as responsible brand ambassadors. PREMIER LOCAL SPONSOR/ SUPPLY PARTNER: Ÿ Minimum investment of €1000/ $1,300/ M13,000 per annum as cash or in kind product or services sponsorship or discount on product. Ÿ Small sponsor logo to appear on team jersey, website and Team Pit branding. Ÿ Regular Social Media feedback and interaction. Ÿ A loyal and committed team who will treasure your brand/ products, give great feedback and always act as responsible brand ambassadors.
  9. 9. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 8. PROPOSED 2016 CALENDAR - MAIN OBJECTIVES 1 UCI World Cup April 2016 Cairns (Australia) May 2016 Albstadt (Germany) May 2016 La Bresse (France) 2 African XC Championships April 2016 Lesotho 3 World MTB Marathon Series Feb 2016 South Africa April 2016 South Africa 4 SA MTB Cup XC Series Feb 2016 South Africa March 2016 South Africa May 2016 South Africa Jun 2016 South Africa 5 UCI World MTB Marathon Championships Jun 2016 France 6 UCI World MTB XCO Championships Jun 2016 Czech Republic 7 Bike TransAlp Race July 2016 Germany 8 Rio 2016 Olympic Games Aug 2016 Brazil 9 Lesotho Sky Stage Race Sep 2016 Lesotho
  10. 10. THE SUFFERFEST ACE LESOTHO MTB TEAM 2016-18 Prospectus 9. Contact Information: Team website: http://www.ace-lesotho-mtb-team.info Team Facebook: Lesotho ACE MTB Race Team Team Twitter: @lesothocycling Team Manager: Mark West marklesotho@gmail.com Mobile Lesotho: +266 63050135 U.K./ Whatsapp: +44 7547180429 SKYPE: mark.west.lesotho

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