Get Your Ticket Effective zero-volume keyword research and why it’s important

Get Your Ticket Effective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s important Mark Williams-Cook Candour | AlsoAsked.com slideshare.net/MarkWilliamsCook @thetafferboy
#BrightonSEO | @thetafferboy
Can you overlay search volume? #BrightonSEO | @thetafferboy
Can you overlay search volume? Please add MSVs #BrightonSEO | @thetafferboy
Can you overlay search volume? Please add MSVs When will volumes be added? #BrightonSEO | @thetafferboy
NO Can you overlay search volume? Please add MSVs When will volumes be added? #BrightonSEO | @thetafferboy
I ran a poll of digital marketers Why do we use keyword volume? #BrightonSEO | @thetafferboy
Forecasting #BrightonSEO | @thetafferboy
Deciding what to write about #BrightonSEO | @thetafferboy
Because clients like it #BrightonSEO | @thetafferboy
Forecasting problems #BrightonSEO | @thetafferboy
#BrightonSEO | @thetafferboy Forecasting on high volume terms results in strategic fixation
#BrightonSEO | @thetafferboy Hardest to rank for The search demand curve (again)
#BrightonSEO | @thetafferboy The search demand curve (again) 70-80% of searches
Ben Gomes SVP Search & Assistant, Google (2017) 15% of searches we see every day are new. #BrightonSEO | @thetafferboy The search demand curve (again)
Betting on the minority of keywords #BrightonSEO | @thetafferboy
#BrightonSEO | @thetafferboy Forecasting Excluding zero volume searches can get you into tactical loops
What to write? #BrightonSEO | @thetafferboy
“” #BrightonSEO | @thetafferboy Content creation We chose not to write about it because it has no monthly searches https://ahrefs.com/blog/keyword-search-volume/ “
#BrightonSEO | @thetafferboy Content creation buy blue running shoes
#BrightonSEO | @thetafferboy Content creation buy blue running shoes 0 searches per month
#BrightonSEO | @thetafferboy Content creation buy blue running shoes 0 searches per month • buy blue running shoes uk • buy blue running shoes online • blue running shoes buy online • buy running shoes uk buy online
#BrightonSEO | @thetafferboy Content creation buy blue running shoes 0 searches per month • buy blue running shoes uk • buy blue running shoes online • blue running shoes buy online • buy running shoes uk buy online All the same search intent!
#BrightonSEO | @thetafferboy Intent volume is more useful than search volume Content creation
A real example #BrightonSEO | @thetafferboy
#BrightonSEO | @thetafferboy Content creation The invited player is running a different client version
#BrightonSEO | @thetafferboy Content creation The invited player is running a different client version 0 searches per month
#BrightonSEO | @thetafferboy Content creation 260 words of top-tier content
#BrightonSEO | @thetafferboy Content creation 711 clicks over 12 months
#BrightonSEO | @thetafferboy Content creation If you can manage 1 article per week: 18,842 clicks first year
#BrightonSEO | @thetafferboy If you can manage 1 article per week: 18,842 clicks first year 39,672 clicks per year onwards Content creation
#BrightonSEO | @thetafferboy I don’t believe you, continue.
0 to 1.3M visitors in 16 weeks #BrightonSEO | @thetafferboy
500,000 pages of “zero volume” searches #BrightonSEO | @thetafferboy
0 to 0.5M visitors in 12 weeks #BrightonSEO | @thetafferboy
0 to 2M visitors in 12 weeks #BrightonSEO | @thetafferboy
https://jsvxc.com/scaling- content-with-ai/ read more #BrightonSEO | @thetafferboy
It works really well #BrightonSEO | @thetafferboy
Why does it work? #BrightonSEO | @thetafferboy
June 2019 #BrightonSEO | @thetafferboy Domain diversity
#BrightonSEO | @thetafferboy The problem Really specific longtail query
#BrightonSEO | @thetafferboy Really specific longtail query I don’t entirely understand what you’re asking for The problem
#BrightonSEO | @thetafferboy Really specific longtail query But these sites mention that and I really trust them! The problem
#BrightonSEO | @thetafferboy Domain diversity https://twitter.com/searchliaison/status/1136739062843432960
Google made an update that increases opportunity for ‘smaller’ sites to show up, especially for ‘longtail’ queries #BrightonSEO | @thetafferboy Domain diversity
Prabhakar Raghaven SVP, Google Very specific searches can be the hardest to get right. #BrightonSEO | @thetafferboy Domain diversity
#BrightonSEO | @thetafferboy BERT October 2019
#BrightonSEO | @thetafferboy BERT https://blog.google/products/search/search-language-understanding-bert/
#BrightonSEO | @thetafferboy BERT
Google made an update that helped it understand the nuance of queries, reducing reliance on other metrics. BERT
#BrightonSEO | @thetafferboy Estimated to affect 10% of US English queries BERT
#BrightonSEO | @thetafferboy Passage Indexing October 2020
#BrightonSEO | @thetafferboy https://blog.google/products/search/search-on/ Passage indexing
#BrightonSEO | @thetafferboy Passage indexing
#BrightonSEO | @thetafferboy Google made an update that helped it understand long-form on-page content, reducing reliance on other metrics. Passage indexing
#BrightonSEO | @thetafferboy Estimated to affect 7% of queries globally Passage indexing
#BrightonSEO | @thetafferboy In summary Google’s ‘lens’ is now wider.
#BrightonSEO | @thetafferboy Tools & tactics
#BrightonSEO | @thetafferboy Tools and tactics Identify niche topic Explore intent within topic Beat the feature
AnswerThePublic.com Explore niche topics #BrightonSEO | @thetafferboy
AnswerThePublic.com #BrightonSEO | @thetafferboy
#BrightonSEO | @thetafferboy AnswerThePublic.com
#BrightonSEO | @thetafferboy AnswerThePublic.com
#BrightonSEO | @thetafferboy • Help finishing jigsaw puzzles • Why play jigsaw puzzles? • Which jigsaw brand is best? • What is the jigsaw with the most pieces? AnswerThePublic.com
#BrightonSEO | @thetafferboy • Help finishing jigsaw puzzles • Why play jigsaw puzzles? • Which jigsaw brand is best? • What is the jigsaw with the most pieces? AnswerThePublic.com
#BrightonSEO | @thetafferboy AlsoAsked.com Explore intent within niche topics
#BrightonSEO | @thetafferboy AlsoAsked.com How To Maximise ‘People Also Ask’ SEO Opportunities https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/
#BrightonSEO | @thetafferboy AlsoAsked.com
#BrightonSEO | @thetafferboy • Why play jigsaw puzzles? AlsoAsked.com
#BrightonSEO | @thetafferboy • Why play jigsaw puzzles? • What skills do jigsaws develop in adults? • How do jigsaws help childhood development? • Do jigsaw puzzles increase IQ? • Do jigsaw puzzles relax you? • Is doing jigsaw puzzles good for the brain? AlsoAsked.com
#BrightonSEO | @thetafferboy AlsoAsked.com Kim Kardashian
Google CSEs Beat the feature #BrightonSEO | @thetafferboy
#BrightonSEO | @thetafferboy Google CSEs
#BrightonSEO | @thetafferboy site:domain.com topic Google CSEs
#BrightonSEO | @thetafferboy site:reddit.com/subreddit “how do I” Google CSEs
#BrightonSEO | @thetafferboy https://cse.google.com Google CSEs
#BrightonSEO | @thetafferboy Include zero volume in your strategy and forecasting
#BrightonSEO | @thetafferboy Before you build the hub make the spokes
#BrightonSEO | @thetafferboy Automate real-time question discovery
Thank you! Mark Williams-Cook Candour | AlsoAsked.com slideshare.net/MarkWilliamsCook @thetafferboy

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