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Go Rhino Brand Identity Guidelines 2015

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This presentation outlines the graphic elements, typography, and visual style for the Go Rhino brand identity makeover.

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Go Rhino Brand Identity Guidelines 2015

  1. 1. BRAND IDENTITY GUIDELINES
  2. 2. 01INTRODUCTION Bold, powerful, aggressive, the Go Rhino brand identity expresses core values of strength, integrity, and product innovation.
  3. 3. 02LOGOTYPE The Go Rhino logo symbolizes who we are–it is our signature. Whenever possible the Go Rhino logo should be reproduced in Go Rhino Red (PMS 485) on a white or black background. It can also be displayed in white over red or black backgrounds. The minimum size of the logo is proportionate to one (1) inch or 25 mm in width. 1”
  4. 4. 03APPLICATION MINIMUM CLEAR SPACE It is important to be conscious of the amount of space used around the logo, especially when it appears with other brands. The clear space helps establish the importance of the logo in environments where it competes for visual attention. The diagram above indicates how to determine the minimum clear space around the logo. No matter what reproduction size the logo, use the x-height of the logotype as a guide, in this case, the letter “O” is used so that the size of the clear space increases or decreases proportionately to the size of logo. Always allow more clear space whenever possible. Avoid altering the proportions of the logotype in any way. Do not change or alter the logo or add extra graphic elements to the logo.
  5. 5. 04COLOR Whenever possible the Go Rhino logo should be reproduced in Go Rhino Red (PMS 485) on a white or black background. It can also be displayed in white over red or black backgrounds. GR GRAY ------------------------------------------------------- PMS COOL GRAY 8 CMYK 0 0 0 55 RGB 140 140 140 GR BLACK ------------------------------------------------------- PMS BLACK CMYK 75 70 40 100 RGB 0 0 0 GR RED ------------------------------------------------------- PMS 485 CMYK 8 97 100 1 RGB 220 40 30 WHITE ------------------------------------------------------- PMS WHITE CMYK 0 0 0 0 RGB 0 0 0
  6. 6. 05HELVETICA NEUE ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 THIS TYPEFACE SHOULD ALWAYS BE SET IN ALL CAPS. TYPOGRAPHY HEADINGS Go Rhino uses Helvetica Neue for headlines and titles, and should always be set in ALL CAPS. BODY AND SUBHEADS For body type and subheads, use News Gothic Medium or Bold with normal tracking and leading. DIGITAL For websites and other digital applications, Helvetica regular may be substituted.News Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 News Gothic Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890
  7. 7. The Go Rhino logo should always be applied using high quality badges or decals that reflect the quality of the products and brand image. 07PRODUCT BRANDING
  8. 8. Go Rhino information graphics are designed to maximize customer understanding using clear, universal visual communications. 06INFORMATION GRAPHICS N O WELDIN G LIFETIME STAINLESS W A R R A N T Y LIMITED BLACK/CHROME SHIPS UPS N O WELDIN G ME SS T Y SHIPS UPS W A R R A N T Y
  9. 9. Go Rhino products should always expressed authenticity, boldness and high quality in photographs and video imagery. 07PHOTOGRAPHY
  10. 10. DIGITAL COMMUNICATIONS 08
  11. 11. PRINTED LITERATURE 09
  12. 12. EXHIBIT GRAPHICS 10FACTORY STYLE. FACTORY QUALITY.
  13. 13. GORHINO.COM

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