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Meebox
What is Meebox? ,[object Object],Meebox Mee-box My-box Two main Products Meebox Touch Meebox Touch Meebox:  A technology Mexican company
Meebox Intel Atom D330 Dual Core 1.6GHz CPU Intel i3-530 Intel Atom N450 1.66Ghz Intel Atom N450 1.66Ghz 2GB DDR2 800Mhz Memoria Sodimm DDR3 4GB  1GB DDR2 800Mhz 1GB DDR2 800Mhz 320GB 5400RPM SATA2 SATA2 500GB 7200RPM 8MB Cache  32GB SSD 32GB SSD DVD-WRITER  Blu Ray Combo Slim - 22" WIDE FULL-HD  22" WIDE FULL-HD 11.6" WIDE HD (1366x768) 11.6" WIDE HD (1366x768) NVIDIA ION NVIDIA GEFORCE 310M Intel Integrados Intel Integrados
What was the idea behind Meebox social campaign? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facts ,[object Object],[object Object],[object Object],[object Object]
Methodologies used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The CRC The 3 R’s Mixed Strategies
At start, What did we learn? ,[object Object],[object Object]
Communication Style ,[object Object],We tried to be as real as posible By Making “Homemade” videos tweeting and posting as someone not as something Emulating the  “ user generated content”
CrowdSourcing ,[object Object],[object Object],[object Object]
SEO ,[object Object],[object Object],[object Object],Videos Blog posting Email Marketing Buzz Building Blog Outreach Content is the King
Videos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Posting ,[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object]
Blog Outreach ,[object Object],[object Object],[object Object],[object Object],http://www.teknologeek.com/2011/01/11/meebox-slate-una-tablet-presentada-en-el-ces-2011-hecha-en-mexico/ http://www.geekzeitung.com/2011/01/meebox-slate-una-tablet-hecha-en-mexico/ http://conecti.ca/2011/01/11 /mexico-tiene-su-tablet-la-meboox-slate/ http://www.hardwaremx.com/forum/in dex.php?/topic/15409-meebox-slate-tablet-hecho-en-mexico/ http://www.tlahuac .com.mx/noticias/meebox-slate-la-tablet-mexicana/ http://marrufo9.wo rdpress.com/2011/01/11/meebox-tablet-slate/ http://www.tecnoupdate.co m.ar/2011/01/11/meebox-slate-una-tablet-mexicana-en-el-ces-2011/ http://www.reddit.com/r/me xico/comments/ey8n0/empresa_mexicana_crea_tablet_basada_en_windows_7/ http://www.excelsior.c om.mx/index.php?m=nota&buscado=1&id_nota=703472 http://mexico.cnn.c om/tecnologia/2011/02/10/una-empresa-jaliciense-competira-en-este-20 11-por-usuarios-de-tabletas http://blog.serrasystems.mx/blog1 .php/meebox-supera-sus-ventas http://www.ticsparatodos.com.mx/ blog1.php/la-primera-tableta-mexicana-agotada http://www.cnnexpansion.com/tecnologia/2011/02/24/meebox-tablet-mexico-slate-ipad-cnn http://www.eluniversal.com.mx/articulos/62873.html http://mexico.cnn.com/tecnologia/2011/02/10/una-empresa-jaliciense-competira-en-este-2011-por-usuarios-de-tabletas http://www.noroeste.com.mx/publicaciones.php?id=651003&id_seccion=145 http://www.fayerwayer.com/2011/01/meebox-slate-una-tablet-mexicana-en -el-ces-2011/ http://www.periodicoenfoque.com/index.php?option=com_content&view=ar ticle&id=4170:ingresa-mexico-al-mercado-de-las-tablets&catid=71:economia&Itemid=580 http://www.kitschmacu.com/2011/01/meebox-feel-touch-experience-la.html http://nodo9.com/2011/01/11/meebox-slate-la-tablet-mexicana/ http://blogs.eluniversal.com.mx/weblogs_detalle13034.html By Contacting tech sites via the E-mail marketing We reached more than a  thousand  of notes about meebox in less than 2 months
And it worked! Google actually recomends “Mexican Tablet” if you’re in México Of 4 million results At least the first 10 pages are about Meebox
Results 100,000 visits in 3 months 47% of the traffic comes from organic google results
Sales Sold Out  Way more than we expected... The first batch was sold in a week
Final thoughts ,[object Object],[object Object],[object Object]

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Speaker: Gustavo Murillo Lopez, Mexico

  • 2.
  • 3. Meebox Intel Atom D330 Dual Core 1.6GHz CPU Intel i3-530 Intel Atom N450 1.66Ghz Intel Atom N450 1.66Ghz 2GB DDR2 800Mhz Memoria Sodimm DDR3 4GB 1GB DDR2 800Mhz 1GB DDR2 800Mhz 320GB 5400RPM SATA2 SATA2 500GB 7200RPM 8MB Cache 32GB SSD 32GB SSD DVD-WRITER Blu Ray Combo Slim - 22" WIDE FULL-HD 22" WIDE FULL-HD 11.6" WIDE HD (1366x768) 11.6" WIDE HD (1366x768) NVIDIA ION NVIDIA GEFORCE 310M Intel Integrados Intel Integrados
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. And it worked! Google actually recomends “Mexican Tablet” if you’re in México Of 4 million results At least the first 10 pages are about Meebox
  • 16. Results 100,000 visits in 3 months 47% of the traffic comes from organic google results
  • 17. Sales Sold Out Way more than we expected... The first batch was sold in a week
  • 18.