1. 6 Reasons Integrated Direct Marketing Can
Lead To a Brighter Future for Your Company
The economy has cast a dark shadow on
the hopes and budgets of marketers
everywhere… blah, blah, blah!
This type of negativity seems to be everywhere
these days. DON’T LISTEN TO IT!
The economy IS NOT in control of your destiny as a
successful marketer, YOU ARE!
Your future and the future of your company falls upon YOU as marketer to discover an
innovative and highly effective marketing strategy.
It is your job… your mission even, to lead the nail-biting executives out of the darkness
and into the LIGHT!
Integrated Direct Marketing could be that LIGHT for your company.
Below are 6 reasons Integrated Direct Marketing can lead to a brighter future for you
and your company:
1. IT’S MULTI-CHANNEL
By combining multiple marketing channels, you can deliver a more powerful and
effective marketing campaign than you would by using any single channel exclusively.
Integrated Direct Marketing uses a cross-media approach, that combines personalized
direct mail, email, text messages and websites to support and enhance each of the
other channels being utilized within the campaign.
2. IT’S PERSONALIZED
An Integrated Direct Marketing Campaign is a unique, personalized marketing
experience for the recipient. Each element is personalized with the recipient’s name and
other relevant information. Images can also be personalized based on demographic
information within the data. The direct mail, emails, websites and text messages all
speak directly to the recipient creating a deeper and more personal marketing
relationship.
3. IT’S TARGETED
Gone are the days of “spray and pray” mass mailings. To be effective in today’s
cluttered marketing landscape, you must be targeted. Integrated Direct Marketing allows

2. for more relevant messages to be sent to highly targeted groups of recipients. Data can
be segmented and analyzed to further determine the effectiveness of your messages
and determine whether specific targets are worthy of future efforts.
4. IT’S PROVEN
The information on various marketing methods can be overwhelming. If you google
“Marketing” you get over 600 million results. But organizations like PODi
(www.podi.org), who provide a comprehensive library of over 350 case studies, use real
world results to prove that Integrated Direct Marketing is much more than just a passing
fad. In many of these case studies, response rates above 20% and ROI of over tenfold
are not uncommon.
5. IT’S MEASURABLE
Whether or not a marketing campaign is successful hinges on the ability to accurately
measure the results of the campaign. Without accurate measurement tools, you may as
well just throw your marketing dollars in the garbage. With Integrated Direct Marketing,
you can measure every element of the campaign from the moment the mail piece is
delivered, all the way to a highly qualified lead being forwarded to your sales team’s
inbox and everything in between.
6. IT’S AUTOMATED
Once an Integrated Direct Marketing Campaign is launched, the entire lead-generation
process in now automated. A response immediately triggers a notification message,
either by email or text message, to the appropriate representative for follow up. The
leads can be distributed based on qualification level, geography, demographics or other
criteria. They can also be fed directly into a CRM program such as Salesforce.com for a
complete, seamless workflow between sales and marketing.
To learn more about how Integrated Direct Marketing can help your
business SHINE, visit www.MarketPathOnline.com to sign up for a
demo of MarketPath's Integrated Direct Marketing Program.
Are You Ready For A Brighter Future?
Your P ATH to Superior Measurable Marketing Results
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