The Global Energy Drinks Report for 2012 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from analyst's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Energy Drinks Report provides an invaluable guide to the latest trends in the energy drinks category worldwide.

1. Category : Food &
Beverages
www.MarketResearchReports.com

2. Introduction to Report
 Launch Date: 15th December, 2012
 Number of Pages: 736
 Geography Coverage: Global
 Available Format: PDF
 Price For Single User License: USD 15,900
 Price For Site User License: USD 15,900
Price For Global User License: USD 15,900
 Delivery Time: Within 24 Hours (During Working Days)
www.MarketResearchReports.com

3. Key Features and Benefits :
• Data includes energy drinks consumption volumes
(million litres and litres per capita) from 2006 to
2011, plus forecasts to 2015 by country.
• Percentage markets shares are provided for
segmentation data, packaging data and distribution
(2010 and 2011 actuals, plus 2012 forecasts).
• Leading companies' market shares for 2010 and
2011 are provided.
• A market valuation is provided for each country
and, where applicable, new products in 2011 are
identified by country.
• Supporting text includes commentary on current
and emerging trends, segmentation, packaging,
distribution, pricing/valuation and where
applicable, functional products and private label.
www.MarketResearchReports.com

4. Key Market Issues :
• Just three regions, Asia, North America and West
Europe, account for over 80% of global energy
drinks consumption; Asia remains the powerhouse
accounting for nearly 40%.
• In 2011 Asia also topped the regional growth
ranking (23%), and accounted for close to 50% of
global incremental energy drinks volumes.
• Whilst all Asian countries registered positive
performance, in China consumption more than
doubled. Red Bull Beverage Company's focus on
strengthening its distribution network in key cities
and the entrance of new local players, attracted by
the high profit returns, were primary factors behind
this performance
www.MarketResearchReports.com

5. Key Highlights :
1. Energy drinks remained unstoppable in 2011, with
global volumes registering an 18% increase vs. an
average soft drinks growth of just over 4%.
2. Once the smallest category in the global soft drinks
arena, energy drinks overtook iced/rtd coffee drinks
in 2011.
3. Original energy remains the flavor of choice, but
existing producers, as well as new entrants, are
branching out into flavor mixes, or single flavor
variants such as lemon, in a bid to differentiate and
address consumer taste preferences
www.MarketResearchReports.com

6. Key Highlights (cont.):
1. Overall, carbonated variants still account for the
majority of global energy drinks consumption,
however share is slipping year on year. This is
primarily attributable to the preference for non-
carbonated product in the Asia energy drinks
market
2. Energy drinks are typically purchased in off-
premise. Whilst energy drinks are frequently used
as mixers in pubs/clubs/bars, on-premise channels
have seen a reduction in footfall in many markets
due to the severity of economic downturn
www.MarketResearchReports.com

7. How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:
http://www.marketresearchreports.com/canadean/globa
l-energy-drinks-report-2012
About Market Research Reports
Market Research Reports provides a customized set
of reports from reputed Publishers, built on the
intelligence available within organizations and
leverages on our motto of “Intelligence Redefined”.
Contact : Amitava Sen
Email : info@marketresearchreports.com
Phone: +91-8762746600
www.MarketResearchReports.com