Market Research Reports, Inc. has announced the addition of “Insight Report: Best Practice in Frequent Flyer Credit Cards” research report to their offering. See more at- http://mrr.cm/4fe

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Category : Banking & Finance
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Introduction to Report
 Launch Date: March 28, 2015
 Number of Pages: 52
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 3,800
Price For Site User License: USD 7,600
Price For Global User License: USD 11,400
Delivery Time: Within 24 Hours (During Working
Days)

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About the Report
This report analyzes emerging trends and industry
best practices in offering credit cards targeted at
frequent flyers.
Financial institutions are putting forward premium
experiences and offers such as lounge access at
airports, free or heavily discounted air tickets,
preferential treatment at hotels and resorts and
insurance cover to increase loyalty and develop
deeper banking relationships.
The report also provides a deep dive into six key
markets and discusses their market potential for
card issuers, compares card offerings by the key
competitors and discusses their strategies in
detail.

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Scope:
This report provides a comprehensive analysis of
emerging market trends essential for frequent flyer card
issuers over the next five years.
It provides current and future outlines of products and
services, business models and use of technology in
offering frequent flyer credit cards and associated
loyalty programs.
It compares 30 frequent flyer credit cards in six key
markets, and analyzes the market strategies of 18 card
issuers.
It provides case studies on how card issuers are
effectively targeting frequent flyers.
The report also covers market potential in terms of
number of seats sold on flights and total revenue
generated by airlines from ticket bookings in six key
markets.

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Reason to Buy:
Understand what key competitors are doing to
target frequent flyers.
Gain insights into how product propositions are
affected by consumer habits and cultural aspects.
Gain insights into current and future sector
dynamics of frequent flyer credit cards.
Identify and understand industry best practices
to streamline your product offering.

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Key Highlights:
Banks and card issuers are facing changing
regulatory, competitive and customer dynamics.
This has led to an increased pressure on
profitability, forcing card issuers to reassess their
existing product offerings.
Frequent Flyer credit cards are often used to
maintain relationships with profitable customers
(such as mass affluent customers) by offering
exclusive experiences and attractive offers.
Following the ‘one size fits all’ approach is likely
to understate the potential benefits of a frequent
flyer program.
A limited focus on customer segmentation can
lead to targeting customers with the wrong
products and services, as well as ineffective
marketing strategies.

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Key Highlights: Continues..
Banks and card issuers are partnering with
merchants and service providers such as airlines,
hotels and resorts, retailers, lifestyle brands, tour
operators, insurers and reward programs to make
their frequent flyer credit cards more appealing to
various customer segments.

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Report Coverage:
1. Executive Summary
2. Global Frequent Flyer Credit Card Dynamics
3. Best Practices and Market Trends 2015–2019
4. Case Studies
5. Deep Dive into Key Markets
6. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage: (Partial List)
1. JPMorgan Chase
2. Bank of America
3. Citibank
4. Capital One
5. American Express
6. TD Canada Trust
7. Royal Bank of Canada
8. Canadian Imperial Bank of Commerce
9. Bank of Montreal
10. Scotiabank
For more details regarding Report coverage see the last slide
All logos and Images mentioned on this slide belong to their respective owners.

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How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:
http://mrr.cm/4fe
About Market Research Reports, Inc.
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