Market Research Reports, Inc. has announced the addition of “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market” research report to their offering. See more at- http://mrr.cm/Zdp

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Category : Food
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Introduction to Report
 Launch Date: June 25, 2014
 Number of Pages: 56
 Geography Coverage: France
 Available Format: PDF
Price For Single User License: USD 6,320
Price For Site License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
Understanding Consumer Trends and Drivers of Behavior
in the French Confectionery Market provides an overview
of the market, analyzing market data, demographic
consumption patterns within the category, and the key
consumer trends driving consumption. The report
highlights innovative new product developments that
effectively target the most pertinent consumer need
states, and offers strategic recommendations to capitalize
on evolving consumer landscapes.

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Research Findings
The need to indulge and seek additional fun and
enjoyment is driving the French Confectionery market
Chocolate accounts for the highest share of all volume
sold in the French Confectionery market
Consumers aged 45 and over are consuming
Confectionery less regularly than younger consumers
French females are marginally over-consuming
Confectionery compared to their male counterparts
Consumers are seeking products that meet age specific
requirements or changes in their lifestages
Busy consumers will seek on-the-go, Confectionery
options that offer an energy boost

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Get access to:
Key consumer demographic groups driving consumption within
the French market. The figures showcase the number of times
consumers of specific ages and genders consume Confectionery,
as well as identifying whether these demographic groups "over"
consume in the category (i.e. they account for a higher
proportion of occasions than the proportion of society they
represent overall)
Market value and volumes over 2008–2018 for France and nine
other countries to give a global context
The degree of influence that the 20 key consumer trends
identified by Canadean have on Confectionery consumption
volumes, with granular analysis on the extent that degree of
influences varies between gender and age group
Insight into the implications behind the data, and analysis of
how the needs of will evolve in the short-to-medium term future
Examples of international and France-specific product
innovation targeting key consumer needs

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Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
1. Alter Eco
2. Bonnat
3. Chuao Chocolatier
4. Cote D'or
5. Fairtrade
6. Fererro
7. Haribo
8. Jelly Belly
9. Kraft
10.La Pie Qui Chante
11.Lindt
12.Mars
13.Milka
14.Mondelez
For more details regarding Report coverage see the last slide
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About Market Research Reports, Inc.
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