Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market

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Category : Food & Beverages
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Introduction to Report
 Launch Date: July 25, 2014
 Number of Pages: 56
 Geography Coverage: France
 Available Format: PDF
Price For Single User License: USD 6,320
Price For Site User License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)

About the Report
Understanding Consumer Trends and Drivers of Behavior
in the French Ice Cream Market provides an overview of
the market, analyzing market data, demographic
consumption patterns within the category, and the key
consumer trends driving consumption.
The report highlights innovative new product
developments that effectively target the most pertinent
consumer need states, and offers strategic
recommendations to capitalize on evolving consumer
landscapes.

Key Findings
Over half of Ice Cream consumption in France is driven
by the pursuit of indulgence
German consumers are not driven to seek healthier Ice
Cream offerings, fearing a sacrifice in taste
French consumers look to Ice Cream to help them relax
and escape from their busy lives
French consumers seek value, but are willing to trade-up
pay more for indulgence
French consumers are not motivated to buy products for
ethical attributes alone

Get access to:
Key consumer demographic groups driving consumption
within the French market.
Market value and volumes over 2008-2018 for France
and nine other countries, to give a global context
The degree of influence that the 20 key consumer trends
identified by Publisher have on Ice Cream consumption
volumes, with granular analysis on the extent that the
degree of influences varies between gender and age
group
Insight into the implications behind the data, and
analysis of how the needs of consumers will evolve in the
short-to-medium term future
Examples of international and France-specific product
innovation targeting key consumer needs

Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix
For more details regarding Report coverage see the last slide

Company Coverage
1. Active D'Lites
2. Ben and Jerry's
3. Beyond Better Foods
4. Chapman's
5. Haagen-Dazs
6. Hershey's
7. ICFC
8. Jeni's Splendid Ice Cream
9. Mars
10.Nestlé
11.Three Twins
12.Walls
For more details regarding Report coverage see the last slide

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Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market

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Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market