The CHILDWISE Trends Report 2013 By Childwise

1. The CHILDWISE Trends Report 2013
Childwise
Report Highlight

2. The CHILDWISE Trends Report 2013
The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive
annual survey of children's media use, brand attitudes and purchasing habits.
Trends data from this proven leading industry tracking study is available as a separate, 30 page,
concise report - providing the ideal introductory reference for information on children aged 5-16
across the UK.
The Trends Report gives tracking data from 1997 to 2012 on media and purchasing behaviour,
covering:
•Computers, Internet, games consoles
•TV viewing, access to TV and channels, favourite TV programmes
•Magazines and reading, music and radio, mobile phones
•Pocket money and self purchase across key product fields
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10
years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE
Monitor Report, together with further topic areas and analysis.

3. The CHILDWISE Trends Report 2013
1.1 Child Demographics
2.1 Computer Ownership
3.1 Internet Access
3.2 Internet Usage
3.3 Websites Visited
3.4 Favourite Website
4.1 Games Console Ownership
5.1 Mobile Phone Ownership & Usage
5.2 Mobile Phone Payment
5.3 TV Channels Watched
6.1 TV Viewing Habits
6.2 TV In Room
6.3 TV Channels Watched
6.4 Favourite TV Programmes
7.1 Music & Radio
7.2 Favourite Group Or Singer
8.1 Reading
8.2 Favourite Magazine / Comic
9.1 Money
10.1 Self Purchase - Crisps & Snacks
10.2 Self Purchase - Soft Drinks
10.3 Self Purchase - Sweets & Chocolate
10.4 Self Purchase - Magazines & Comics
10.5 Self Purchase - Clothing
10.6 Self Purchase - Music & Cds
10.7 Self Purchase - Other Areas
11.1 Sport And Activities
11.2 Individual Sports
11.3 The 2012 Olympics

4. About the Publisher
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CHILDWISE is an independent market research agency specializing in research
with children and young people across the age range, from pre-school to teens,
and with those who are involved with children, including parents,
grandparents, teachers and other professionals. We work primarily through a
panel of over 400 schools throughout the UK, but also conduct research
outside of school when appropriate.

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