1. Fish and Seafood Trends in the U.S.
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4. Fish and Seafood Trends in the U.S.
The fish and seafood industry is at a challenging crossroads. Dollar sales are up, yet unit sales and
volume sales are down. Consumers look to fish and seafood as a healthier source of protein than meat
and poultry, yet they worry more about spoilage and contamination of fish than they do of meat. In
addition, marketers and retailers remain wary of aquaculture products even as they are urged by
government and non-governmental agencies and marketers, retailers and foodservice operators to be
concerned about the sustainability of major fish and seafood species.
Despite all the contradictions, Packaged Facts estimates that total retail sales of fish and seafood
products exceeded $14.7 billion in 2012, up from $13.3 billion in 2008. The growth in dollar sales was
offset by declines in both unit sales and volume sales in most retail fish and seafood categories, with
the exceptions of the frozen fish/seafood segment (which includes both prepared and non-prepared
fish and seafood products) and frozen raw shrimp.
The recessionary economy of 2008-2012 takes the blame for the unit and volume sales slowdown.
Consumer use of private label alternatives to branded fish and seafood products took a giant leap
forward between 2008 and 2012, going from less than 4% to over 30% over the four-year period as
shopper wallets shrank and spending caution surged.

5. Tendency to Choose Fresh Fish Over Meat/Poultry for Healthfulness,
June 2013 (percent of consumers)
Note: Figures are based on a national online consumer panel of 2,000 U.S. adults (age 18+) that was balanced to
Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital
status, presence of children in the household, and household income. Percentage figures are rounded.
Source: Packaged Facts June 2013 survey
“To eat healthfully, I often choose fresh fish over
meat or poultry”
% of Consumers
Strongly agree 15.4%
Somewhat agree 25.0
Neither agree nor disagree 26.1
Somewhat disagree 18.4
Strongly disagree 15.1
Total 100%

6. Fish and Seafood Trends TOC Highlights
o Fish and Seafood in American Life
o Fish and Seafood Retail Sales Topped $14.7 Billion in 2012
o Recession Dominates Market Development
o Billion Dollar Companies Lead Market
o Consumer Have Many ConcernsConsumers Choosing Anti-Aging Skin
Care Over Antioxidants
View Report

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