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Fish and Seafood Trends in the U.S. - Packaged Facts

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Fish and Seafood Trends in the U.S. - Packaged Facts

  1. 1. Fish and Seafood Trends in the U.S. Packaged Facts Presents A Short Preview
  2. 2. MarketResearch.com provides market research solutions to business professionals seeking to enhance their business goals. We provide a number of business intelligence solutions, from individual market research reports from over 700 leading global publishers, to Knowledge Centers where clients can discover deeper business insight products into a topic over time. Or perhaps your business needs a much wider view across multiple industries and topics, if so, our Profound solution allows you to select specific parts (graphs, tables, charts or sections) from different market research reports. Our Account Managers have in-depth knowledge of the publishers and the various types of reports in their respective industries. They give you unbiased and qualitative insights on which reports will best meet your needs. To learn more about which Market Intelligence Solution might best fit your needs, contact us for a complimentary Business Intelligence Assessment. One of our Account Managers will get right back in touch with you. About Us
  3. 3. About Packaged Facts For 50 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors. Our comprehensive, timely, quality research and presentation of market intelligence have made Packaged Facts a premier source of market information for top industry decision makers. Packaged Facts’ reports track consumer trends, survey market players, and provide a broad, top-level overview of each market with raw data as well as relevant, plain English interpretation and analysis of key market factors. Our research is written by industry experts who offer insights on buyer behavior, competitive players, distribution channels, and emerging products and trends. Their analysis is based on both primary and secondary research, as well as years of professional expertise in their respective industries. In addition to analyzing current and historical trends, our analysts predict where the market or population segment is headed over the next three to five years.
  4. 4. Fish and Seafood Trends in the U.S. The fish and seafood industry is at a challenging crossroads. Dollar sales are up, yet unit sales and volume sales are down. Consumers look to fish and seafood as a healthier source of protein than meat and poultry, yet they worry more about spoilage and contamination of fish than they do of meat. In addition, marketers and retailers remain wary of aquaculture products even as they are urged by government and non-governmental agencies and marketers, retailers and foodservice operators to be concerned about the sustainability of major fish and seafood species. Despite all the contradictions, Packaged Facts estimates that total retail sales of fish and seafood products exceeded $14.7 billion in 2012, up from $13.3 billion in 2008. The growth in dollar sales was offset by declines in both unit sales and volume sales in most retail fish and seafood categories, with the exceptions of the frozen fish/seafood segment (which includes both prepared and non-prepared fish and seafood products) and frozen raw shrimp. The recessionary economy of 2008-2012 takes the blame for the unit and volume sales slowdown. Consumer use of private label alternatives to branded fish and seafood products took a giant leap forward between 2008 and 2012, going from less than 4% to over 30% over the four-year period as shopper wallets shrank and spending caution surged.
  5. 5. Tendency to Choose Fresh Fish Over Meat/Poultry for Healthfulness, June 2013 (percent of consumers) Note: Figures are based on a national online consumer panel of 2,000 U.S. adults (age 18+) that was balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income. Percentage figures are rounded. Source: Packaged Facts June 2013 survey “To eat healthfully, I often choose fresh fish over meat or poultry” % of Consumers Strongly agree 15.4% Somewhat agree 25.0 Neither agree nor disagree 26.1 Somewhat disagree 18.4 Strongly disagree 15.1 Total 100%
  6. 6. Fish and Seafood Trends TOC Highlights o Fish and Seafood in American Life o Fish and Seafood Retail Sales Topped $14.7 Billion in 2012 o Recession Dominates Market Development o Billion Dollar Companies Lead Market o Consumer Have Many ConcernsConsumers Choosing Anti-Aging Skin Care Over Antioxidants View Report
  7. 7. For More on this Report and Additional Research Visit MarketResearch.com Or call 1-800-298-5699

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