1. Get more info on this report!
Overview of the U.S. Comic Book and Graphic Novel Market 2008-
2009
January 5, 2009
The graphic novel market in North America, once a niche publishing segment, is rapidly
growing. According to retail analysis site ICv2, sales of graphic novels in the U.S. and
Canada rose from $75 million in 2001 to $375 million in 2007. The format has even
breached such established segments as school textbooks, where graphic novels are
being used to teach children about difficult topics.
Until the last few years, the graphic novel segment has been a market largely untapped
by the traditional book industry. However, a growing number of publishers and retailers
are realizing that this booming and diverse niche offers a significant opportunity for
them.
Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009 offers
publishers and retailers a guide to this market, with in-depth exploration of each of its
unique sub-segments: graphic novels, manga and comic books. This report also
contains Simba’s trademark bestseller data that tracks the growth of graphic novels
over the last five years.
Companies looking to enter or expand in this market will need a deep understanding of
the range of graphic novel buying habits and a detailed analysis of the competitive
landscape to be successful. This report is designed to help publishers and retailers alike
understand the challenges and spot the opportunities present in this misunderstood
market. Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009 is a
guide for:
Publishers of any size considering entering the market who want to know more
about the present opportunities and challenges in this hot segment
Larger publishers who have begun to penetrate the graphic novel market but
need a better sense of consumer purchasing trends and an accurate growth
outlook for the next several years
Retailers who are serving the graphic novel market today—or who are evaluating
whether they should enter the market—but who need greater insight into how to
properly manage a graphic novel section

2. And more
Report highlights include:
Comprehensive profiles on eight leading publishers that include publishing
summaries, sales and revenue estimates, and projections for 2009. Profiled
companies include Dark Horse Comics, DC Comics, IDW Publishing, Image
Comics, Marvel Comics, Random House, Tokyopop and Viz Media.
Estimated sales for all three segments—graphic novels, manga, and comic
books—that include bestselling volumes, series, and more
Recommendations to publishers and retailers on how to capitalize on the
expanding graphic novel and manga industry
Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009 is a vital
market intelligence tool for publishers, marketers, retailers and distributors charged with
developing strategies to succeed in the rapidly growing U.S. comic book and graphic
novel market.
TABLE OF CONTENTS
Introduction
The Markets
o The Direct Market
o The Mass Market
Graphic Novels
o Bestselling Graphic Novels
o Bestselling True Graphic Novels
o Bestselling Compilations
o Graphic Novel Trends
Manga
o Bestselling Manga
o Bestselling Volumes
o Bestselling Series
o Manga Trends
Comic Books
o Bestselling Comic Books
o Bestselling Issues
o Bestselling Ongoing Series
o Bestselling Limited Series
o Bestselling Stand-Alone Issues
o Comic Book Trends
Obstacles
o Superheroes

3. o Distribution
o Misidentification
o Other Media
o New Readers
o Online Serialization
Forecasts & Conclusions
o Comic Books
o Graphic Novels
o Manga
o Recommendations
Table 1: Top 10 Trade Book Categories by Consolidated Ranking, 2003-2007
Table 2: Top Graphic Novel Publishers in the Direct Market, July 2007-June 2008
Table 3: Top 10 Bestselling True Graphic Novels in the Direct Market, July 2007-
June 2008
Table 4: Top 20 Bestselling Compilations in the Direct Market, July 2007-June
2008
Table 5: Graphic Novel Sales in the Direct Market, July 2007-June 2008
Table 6: Top Manga Publishers in the Direct Market, July 2007-June 2008
Table 7: Top 20 Bestselling Manga in the Mass Market, July 2007-June 2008
Table 8: Top 20 Bestselling Manga Volumes in the Direct Market, July 2007-June
2008
Table 9: Top 20 Bestselling Manga Series in the Direct Market, July 2007-June
2008
Table 10: Manga Sales in the Direct Market, July 2007-June 2008
Table 11: Top Comic Book Publishers in the Direct Market, July 2007-June 2008
Table 12: Top 20 Bestselling Comic Issues in the Direct Market, July 2007-June
2008
Table 13: Top 20 Bestselling Ongoing Comic Series in the Direct Market, July
2007-June 2008
Table 14: Top 10 Bestselling Comic Limited Series in the Direct Market, July
2007-June 2008
Table 15: Top 10 Bestselling Comic Stand-Alone Issues/One-Shots in the Direct
Market, July 2007-June 2008
Table 16: Comic Book Sales in the Direct Market, July 2007-June 2008
Table 17: U.S. Consumer Comic Book, Graphic Novel and Manga Unit Sales in
the Direct Market, July 2007-June 2008
Profiles of Leading Publishers
Dark Horse Comics
DC Comics
IDW Publishing
Image Comics
Marvel Comics
Random House

4. Tokyopop
Viz Media
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