1. Get more info on this report!
Smart Grid Technologies, Markets, Components and Trends
Worldwide
June 1, 2009
This research report on Smart Grid Energy Technologies presents an in-depth analysis
of the development, applications, products, manufacturers, and trends in the
deployment of the Smart Grid in the United States and around the world. The electric
grid is over a hundred years old, has changed little in the way it operates since its
inception, and will not be able to support future electric demand without substantial new
and costly infrastructure. However, technologies exist that can improve efficiencies and
moderate electric usage which will largely offset much of the need for new power plants,
transmission lines, and other electric grid components. An “intelligent” or “smart” grid
will provide improved service reliability and more stable electric rates at a lower cost
than simply building all the infrastructure that would be required to meet future demand
for electricity using the current electric utility business model. The report provides a
comprehensive analysis of the current market for smart grid enabling technologies and
projects future market size through 2014. Marketing concerns including energy demand,
environmental impacts, economic conditions, consumer acceptance, stakeholder
concerns, and government activities are discussed in relation to their impact on market
growth for the Smart Grid and its enabling technologies. The report also profiles major
manufacturers and marketers of smart grid technologies and the strategies they have
adopted to maximize growth and profitability.
A lack of standards has slowed, but not stopped, development of new technologies that
would be essential for building the Smart Grid. Regulatory considerations, electric rate
increases, government activities, and consumer acceptance are also significant factors
in developing the Smart Grid and are addressed in the report. The manner in which
these and other factors inhibit or advance deployment of the Smart Grid are described
in detail.
Scope and Methodology
This report includes both primary and secondary research. Secondary research data
have been obtained from government sources, trade association publications, business
journals, and company literature. Statistical data are included for industry revenue, both
globally and for the United States. The market size for Smart Grid technologies is

2. projected from 2009 to 2014. Demand in each of the following technology applications is
analyzed in terms of overall revenue for deploying the Smart Grid:
Two-Way Communications
Smart Meters
Smart Sensors
Information Technology
Renewable Energy and Storage Systems
Potential Smart Grid applications, buying trends, environmental issues, and energy
considerations are also reviewed and analyzed. Market size estimates and forecasts
are based on government and secondary sources, and the impact of factors such as
government grants and incentive, environmental concerns, fuel and energy prices,
economic considerations, and housing and building trends.
How You Will Benefit From This Report
If your company is involved with electric service, energy efficiency, two-way
communications, information technology, home automation, or smart appliances - or if
you are starting “green” energy initiatives, constructing “green” buildings, or simply want
to determine the myriad opportunities that exist with deployment of the Smart Grid - you
will find this report invaluable, as it provides a comprehensive package of information
and insight about smart grid enabling technologies that are not offered in any other
single source. You will gain a thorough understanding of the current Smart Grid
applications and markets, as well as projected market sizes and trends through 2014.
This report will help:
Marketing Managers identify market opportunities and develop targeted
promotion plans for smart grid products and services.
Research and Development Professionals stay on top of competitor initiatives,
product applications, and demand for smart grid enabling technologies.
Advertising Agencies working with clients in the energy efficiency, energy
service, information technology, communications, and consumer appliance and
electronics markets develop compelling messages and images to promote sales
of smart grid products and services.
Business Development Executives understand the dynamics of deployment of
the Smart Grid, identify potential partnerships, and detect new product
applications.
Information and Research Center Librarians provide market researchers, brand
and product managers, and other colleagues with the vital information they need
to do their jobs more effectively.

3. Additional Information
Market Insights: A Selection From The Report
The Smart Grid Defined
Perhaps surprisingly, there is no accepted definition of a smart grid. After more than ten
years of discussion and collaboration, utilities, government, and regulatory agencies
have yet develop an overarching definition of a smart grid. However, there is
widespread agreement that a smart grid requires reliable and instantaneous two-way
communications between utilities, operators, consumers, and grid components. Utilities
would need substantially improved computing power and software to visualize and
control grid operations in real time. Security would be paramount since utilities would
be interconnected to one another as never before. Cooperation among all grid
stakeholders, including consumers, would be essential. The Smart Grid would also be
“self healing” in that it would automatically reroute electricity and reform itself to prevent
further damage and catastrophic failure.
From a high level perspective, the Smart Grid is a powerful command and control
system that is composed of the following components:
Smart sensors and devices outside a home or business
Smart sensors and devices inside a home or business
Two-way communications between utilities, grid operators, consumers, and grid
components
High speed computing, software, and display devices to monitor current and
anticipated future grid conditions and control and protect the grid
Smart Grid Technologies
Any technology that assists the intelligent control of electricity over the grid can be
considered a smart grid enabling technology. Under this definition, any communication
technology that allows data to be transmitted to and from utilities, grid operators,
consumers, and smart devices on the grid and in the home is an enabling technology
for the Smart Grid. A communication technology that transmits data in only one
direction does not enable the capabilities inherent in the Smart Grid and is not a smart
grid enabling technology. In a similar fashion, back-office software that can account for
real-time electric usage and bill customers accordingly is a technology that enables the
Smart Grid. Billing and accounting software that cannot account for real-time pricing do
not enable the Smart Grid.
In the News

4. Smart Grid Technologies Market to Reach $17 Billion by 2014, New SBI Report
Finds
New York, May 26, 2009 - An aging electric infrastructure, increasing demand for
electricity, and increased reliance on foreign fuel sources have exposed the need for a
more effective electric energy system, both nationally and abroad. The revelation will
propel the U.S. market for smart grid technologies to a projected total of almost $17
billion by 2014, according to Smart Grid Technologies, Markets, Components and
Trends Worldwide, the latest report from leading industrial market research publisher
SBI.
“Continuing demand for electric power is placing such enormous strain on the current
electric grid that nuclear energy is resurgent globally and the ongoing use of coal and
other fossil fuels will extend for at least the next thirty years despite climate change and
the clamor for clean energy,” says Shelley Carr, associate publisher of SBI. “Smart Grid
technology would supply electricity more efficiently with higher reliability while also
permitting and encouraging consumers to use electricity more wisely.”
The market for smart grid enabling technologies in the U.S. is currently estimated to be
more than $6 billion. SBI’s forecast includes the market growing at a compound annual
growth rate (CAGR) of almost 21% through 2014.
Future growth of the smart grid market will be partly driven by the utilization of the
technology to provide better sensing and control systems that maximize the use of
electricity from renewable energy sources, which produce power that is highly variable
and subject to intermittent operation. Wind, solar, and other forms of renewable power
are expected to be widely distributed across the U.S. However, the country’s current
electric grid is not equipped to realistically maximize the potential of such energy
sources.
Smart Grid Technologies, Markets, Components and Trends Worldwide provides
an in-depth analysis of the development, applications, products, manufacturers, and
trends in the deployment of the smart grid in the United States and around the world.
Included are projections for future market size through 2014, a comprehensive analysis
of the current market for smart grid enabling technologies, and profiles of major
manufacturers and marketers of smart grid technologies and the strategies they have
adopted to maximize growth and profitability. Marketing concerns including energy
demand, environmental impacts, economic conditions, consumer acceptance,
stakeholder concerns, and government activities are discussed in relation to their
impact on market growth for the Smart Grid and its enabling technologies.
About SBI
SBI (Specialists in Business Information) publishes research reports in the industrial,
energy, building/construction, automotive/transportation and packaging markets. SBI
also offers a full range of custom research services.

5. TABLE OF CONTENTS
Chapter 1: Executive Summary
Scope
The Need for a Smart Grid
Figure 1-1: Electricity Production Estimates, 2005-2030 (trillion Kilowatt hours)
Distributed Power Sources
Aging Infrastructure
Electric Rate Containment
Figure 1-2: U.S. Residential Electric Rates, 2008 (cents per KwH)
Energy Abatement
The Smart Grid Defined
Smart Grid Technologies
Smart Grid Costs
Figure 1-3: Global and U.S. Market Size for Smart Grid Enabling Technologies,
2008-2014 ($ Billions)
Smart Grid Drivers
Figure 1-4: Sources of U.S. and World Electric Production, 2006 (percent)
Smart Grid Inhibitors
Electric Utilities
Figure 1-5: Types of Electric Utilities, United States Percent by Number,
Capacity, and Customers Served
Summary
Chapter 2: Energy Demand and the Electric Grid
Scope
The Smart Grid - An Introduction
Smart Grid Definition
Grid Visualization and Control
Distributed Electric Generation
Smart Grid Savings and Costs
Electricity Demand
Table 2-1: Organization for Economic Co-operation and Development (OECD)
Countries
Figure 2-1: Electricity Production Estimates, 2005-2030 (trillion Kilowatt hours)
Figure 2-2: U. S. Electricity Growth Rates, 1950-2030 (percent)
The Electric System
Figure 2-3: The Electric Grid
Power Generation
Table 2-2: Electric Fuel Sources for Steam Turbines and Efficiency (percent)
Table 2-3: Electric Fuel Sources for Non-Steam Electric Generation (percent)
Figure 2-4: Sources of U.S. and World Electric Production, 2006 (percent)
Power Transmission
Power Distribution
High Voltage DC (HVDC) Transmission

6. Peaking Power Plants
Interconnected Power Grids
North America Interconnected Power Systems
Figure 2-5: North American Interconnected Systems
Other Global Interconnected Power Systems
Electric Utilities
Figure 2-6: Types of Electric Utilities, United States Number, Capacity, and
Customers Served (percent)
Electric Deregulation
Retail Electricity Competition
Table 2-4: Status of Energy Deregulation Efforts, July 2006
Federal Energy Regulatory Commission (FERC)
Electric Transmission Infrastructure
Table 2-5: North America ISOs and RTOs
Summary
Chapter 3: The Smart Grid and Market Growth
Scope
The Need for a Smart Grid
Table 3-1: Standby Power Draw of Electronic Products (Watts)
Table 3-2: Power Plant Costs (estimated), 2008 (in million $)
Table 3-3: Residential Electric Lighting Power Usage, in the United States,
Lighting Equivalents
Table 3-4: Electric Lighting Power Requirements, All Sources, United States
The Smart Grid
Smart Grid Market Size
Figure 3-1: Smart Grid Market Size, 2009-2014 (in billion $)
Smart Grid Technologies Market Size
Integrated Communications
Figure 3-2: Smart Grid Integrated Communications Market Size, 2009-2014 (in
billion $)
Figure 3-3: Broadband Over Powerline Market Size, 2009-2014 (in billion $)
Figure 3-4: Zigbee Market Size, 2009-2014 (in billion $)
Figure 3-5: WiMax Market Size for the Smart Grid, 2009-2014 (in billion $)
Sensing and Measuring - Smart Meters
Figure 3-6: Smart Metering Hardware and Software Market Size, 2009-2014 (in
billion $)
Sensing and Measuring - Smart Sensors
Figure 3-7: Smart Sensors and Devices Market Size, 2009-2014 (in billion $)
Information Technology Hardware and Software
Figure 3-8: IT Hardware and Software Market Size, 2009-2014 (in billion $)
Grid Visualization - Command and Control of the Smart Grid
Demand Response
Benefits of the Smart Grid
Societal Benefits
Operational Efficiencies
Job Creation

7. Smart Grid Killer Apps
Transitioning to the Smart Grid
Regulatory Considerations
Utility Disincentives
Network Security Threats
Energy Security
Summary
Chapter 4: Smart Grid Technologies & Operations
Scope
Smart Grid Demonstration Projects
GridWise™ Demonstration Project
Boulder, Colorado Smart Grid
Austin, Texas Smart Grid
Republic of Ghana Smart Grid
Stuttgart, Germany Smart Grid
Home Area Networks
Smart Grid Technologies
Communications Technologies
Table 4-1: Selected Smart Grid Communication Technologies
Information Technology
Smart Appliances
Smart Appliance Tests
Summary
Chapter 5: Smart Grid Facilitators and Inhibitors
Scope
Government Activities
Stimulus Funding
Standards Development
Environmental Concerns
Renewable Energy Mandates
Taxes and Incentives
Table 5-1: Energy Efficient Tax Credits for Homeowners, 2009
Utility Type
Investor Owned Utilities (IOUs)
Public Power Utilities
Electric Cooperatives (Co-ops)
Electric Rates
Table 5-2: Top Ten “Smartest” States and Associated Electric Rates, 2008
Venture Capitalists
Cyber Security
Consumer Acceptance
Privacy Issues
Ease of Use Concerns
Equipment Costs
Electric Rates

8. Home Electric Power Generation
Summary
Appendix: Selected Corporate Addresses
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