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RBI Jobs Sites – User Profile Survey 2012: Optician Jobs




User Profile Survey 2012
      Optician Jobs

           Kevin Puttock
     Research & User Experience
              July 2012
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs




Background
Research was required to provide feedback from jobseekers about the redesigned
jobsite on the new madgex platform, specifically:
      Rating of the site for speed, performance and usability

      Overall rating of the site

      Comparison to previous version of the jobs site



Results will be used primarily to support sales and marketing activities.




                                               2
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs




 60% of those surveyed are actively searching for a job



     I am a jobseeker, actively
          looking for a job
                                                                                               60%




       I am a browser. I look at
       jobs, but I'm not actively                                         40%                  Potential job seekers
               applying




   I am an employer / recruiter
      looking for candidates                           Excluded from subsequent analysis




                                    Q. Which of the following best describes your job seeking status?

Base: all respondents (83)


                                                                3
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs




    66% are currently working in permanent roles

                Permanent - working full time                                                 58%


                                Unemployed            10%


                      Temporary / Contractor              13%                                                          66% are in
                                                                                                                       permanent roles

                Permanent- working part time         8%


                   Student / Recent graduate    1%


                                     Retired    1%


                                       Other         8%



                                                Q. What is your current working status?
Base: all respondents (83)


                                                                4
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs




  29% visit Optician Jobs daily and 68% visit at least weekly

  More than once a day        4%
                                                                                      29% visit daily
             Once a day                                                        25%
                                                                                                                     68% visit weekly

   Once every 2-3 days                                                 23%


           Once a week                               16%


    Once every 2 weeks                        13%


          Once a month              9%


              Less often           8%


                   Never     3%



                                    Q. How often do you visit Optician Jobs?
Base: all respondents (79)


                                                    5
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs



 The ‘speed of the site’ and ‘ease of use of the site’ gained the most positive
 feedback with 80% rated each as excellent or good

                  Speed of the site                    34%                                     46%                                 19%              1%



             Ease of use of the site                   34%                                     46%                                17%              3%



         Number of jobs on the site               25%                                    51%                                   20%            3% 1%



   Design / appearance of the site               23%                                     55%                                     20%            1% 1%



      Relevance of jobs on the site              23%                               45%                                  25%                4%       3%



    Accuracy of the search results             20%                             44%                                 24%                 8%     4%


                                         Excellent               Good                Fair              Poor                  Don't know


                                       Q. How would you rate Optician Jobs for each of the following factors?
Base: all respondents (various)


                                                                      6
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs




    88% rated Optician Jobs as excellent or good overall


          Excellent                                    29%

                                                                                                                       88% excellent
                                                                                                                       or good


              Good                                                                                       59%




                Fair         12%




               Poor




                               Q. What is your overall opinion of Optician Jobs?
Base: all respondents (82)


                                                   7
RBI Jobs Sites – User Profile Survey 2012: Optician Jobs



    30% agreed that the new Optician Jobs site was ‘much better than the
    previous site’ with 65% rating the new site as better overall
         Much better than the previous site                                                                         30%



        A little better than the previous site                                                                                   35%



       About the same as the previous site                                          16%



        A little worse than the previous site



          A lot worse than the previous site



                                  Don't know                                                20%




                         Q. And, overall how would you rate the new Optician Jobs site compared to the previous site?
Base: all respondents (82)


                                                                   8

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Opti user survey_mc

  • 1. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs User Profile Survey 2012 Optician Jobs Kevin Puttock Research & User Experience July 2012
  • 2. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs Background Research was required to provide feedback from jobseekers about the redesigned jobsite on the new madgex platform, specifically:  Rating of the site for speed, performance and usability  Overall rating of the site  Comparison to previous version of the jobs site Results will be used primarily to support sales and marketing activities. 2
  • 3. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 60% of those surveyed are actively searching for a job I am a jobseeker, actively looking for a job 60% I am a browser. I look at jobs, but I'm not actively 40% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status? Base: all respondents (83) 3
  • 4. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 66% are currently working in permanent roles Permanent - working full time 58% Unemployed 10% Temporary / Contractor 13% 66% are in permanent roles Permanent- working part time 8% Student / Recent graduate 1% Retired 1% Other 8% Q. What is your current working status? Base: all respondents (83) 4
  • 5. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 29% visit Optician Jobs daily and 68% visit at least weekly More than once a day 4% 29% visit daily Once a day 25% 68% visit weekly Once every 2-3 days 23% Once a week 16% Once every 2 weeks 13% Once a month 9% Less often 8% Never 3% Q. How often do you visit Optician Jobs? Base: all respondents (79) 5
  • 6. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs The ‘speed of the site’ and ‘ease of use of the site’ gained the most positive feedback with 80% rated each as excellent or good Speed of the site 34% 46% 19% 1% Ease of use of the site 34% 46% 17% 3% Number of jobs on the site 25% 51% 20% 3% 1% Design / appearance of the site 23% 55% 20% 1% 1% Relevance of jobs on the site 23% 45% 25% 4% 3% Accuracy of the search results 20% 44% 24% 8% 4% Excellent Good Fair Poor Don't know Q. How would you rate Optician Jobs for each of the following factors? Base: all respondents (various) 6
  • 7. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 88% rated Optician Jobs as excellent or good overall Excellent 29% 88% excellent or good Good 59% Fair 12% Poor Q. What is your overall opinion of Optician Jobs? Base: all respondents (82) 7
  • 8. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 30% agreed that the new Optician Jobs site was ‘much better than the previous site’ with 65% rating the new site as better overall Much better than the previous site 30% A little better than the previous site 35% About the same as the previous site 16% A little worse than the previous site A lot worse than the previous site Don't know 20% Q. And, overall how would you rate the new Optician Jobs site compared to the previous site? Base: all respondents (82) 8