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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: WHAT ROLE DOES COMMUNITY MANAGEMENT PLAY IN MARKETING? “ reating an online social community C allows the brand to create their own“ ommunity Managers are the main C casual focus group, who they can tap voice to the user community. They into in and gain insights they never would in formal research. A Community are responsible for getting users to Manager also provides a voice to the understand how to use the product brand that is not speaking ad slogans, or service and get excited about new but as a human would, which makes it features and developments. Early easier to engage in a conversation with on in start-ups many Community consumers. Creating a loyal community Managers are also responsible for of people who love your brand makes the basic marketing strategies.” it easier to share brand news or JULIA WILSON, BITLY products, since you are sharing it with a group you know cares.” REB CARLSON, MKG 14

Publicado en: Empresariales
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