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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: HOW DO SOCIAL MEDIA MANAGERS AND COMMUNITY MANAGERS DIFFER?“ hile the Social Media Manager W “ he role of Social Media Manager T is simply responsible for ensuring is wider and includes tasks like that marketing strategies and monitoring, overall strategy integration promotions are executed well using and crafting messaging. Community the various channels available to Managers’ roles are more specific and them, the Community Manager’s centered on managing the community concern is cultivating an ecosystem - responding to posts, forwarding of conversation and customer service. questions to those with the answers While the promotions and marketing and facilitating the group discussion. strategies may start the conversation, Community Managers aren’t active the Community Manager keeps the when it comes to deciding on brand conversation going, and provides the strategy, however they are key in necessary feedback - and humanity - communicating the essence of the to bring a brand to life.” brand with the public, employees, etc.” MARK SHANNON, HENRY’S SARAH LUE, CBC/RADIO CANADA 6

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