1. Marlabs Capabilities Overview
Web Development Services
© 2016, Marlabs - Confidentialc
Contact@marlabs.com
+1 (732) 694 100
www.marlabs.com

2. 2
• Founded in 1996
• 2100+ employees
• Consistent year-on-year revenue growth
• 100+ blue-chip clients across multiple verticals
• IP driven global consulting and software services
• Headquarters in Piscataway, NJ – USA
• Global delivery headquarters in Bangalore, India
• CMMI Level 5 and ISO/IEC 27001: 2013 certified
Marlabs Snapshot
2
Global Locations
Strategic PartnershipsAwards and Recognition Verticals Serviced
Overview
35%
22%
9%
23%
11%
Banking, Finance,
Insurance
Media &
Education
Transportation &
Logistics
Healthcare & Life
Sciences
Retail & Others

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Global presence to drive speed and value
Key locations
Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ
• Global Data Center
• Network Operations Center
• Sales, Acct. Management & Operations Support
• Onshore Development Center
Marlabs North American Training Facility Broadhead Road, Bethlehem, PA
• Global Training Facility
• Multi-Discipline Center of Excellence
• Onshore Development Center
• DR Data Center
Global Development Center BWTC, Bangalore, India
• Global Development Center
• Multi Discipline Center of Excellence
• Asia-Pacific Data Center
• Network Operations Center
Global Development & Training Center Udayaravi Road, Mysore, India
• Global IV&V Center and CoE
• Asia-Pacific Training Facility
• Global Development Center
Global Development Center & CoE Infopark, Kochi, India
• Global Development Center
• Centers of Excellence

4. 4
Partners in our success
Customers
Media & Education
Banking, Financial Services,
Insurance
Healthcare & Life Sciences
Logistics & Hospitality Retail & others

5. 5
Secure, scalable & state-of-the-art
Infrastructure
5
• 20,000 Sq. Ft. of infrastructure
area (option to expand)
• N+1 infrastructure topography
• Dual and diverse power feed
• Lit with multi-entrance
fiber rings
• State-of-the-art backup system
& power unit
• Redundant service providers
for guaranteed network uptime
• Dedicated secure channel
• VLAN for ODC isolation with
selective access using ODC
gateway
• Restricted access monitored by
card and CCTV
• Two factor authentication and
biometric finger print scan
• Advance intrusion prevention
capabilities
• ISO 27001 compliant
information security practices
• Full disaster recovery for
hosted applications
• FM200 fire suspension system
for complete protection
• Multisite Network Operations
Center (NOC) for monitoring
and management
• Scalability and extending T1/T3
circuit to alternate DR sites
SSAE 16 Type II Compliant
Data Center, Piscataway, NJ
Guaranteed Security Disaster Recovery

6. 6
Full spectrum of solutions and services
Service Offerings
Application Development and Maintenance | Information Security | IT Infrastructure Services |
Testing | Packaged Implementation & Support | Product Engineering
Cloud | Mobility | DAM | DW-BI & Analytics| Microsoft |Java | Open Source | ERP | Salesforce | IoT
Services
Industry Verticals
Technology Solutions
BFSI Education Transport Healthcare
Energy RetailMedia Government

7. 7
The expertise driving our solutions and services
Centers of Excellence
• Improve legacy and proprietary
Integration with current
solutions/software
• Positive impact on usability and
architecture decisions among project
teams
• Increase overall user adoption
• Implement the best practices for the
development of solutions
• Promote cross-platform flexibility
• Rapid scale up for project
requirements
Marlabs Centers of Excellence (CoE)
Primary objectives
Industrialized assets
and methods
Innovation
Architecture based on
cost/benefit analysis
Skills and Resources Alliance ecosystem
Microsoft
Java/ Open
Source
Digital Asset
Management
(DAM)
Testing
DW/BI &
Analytics
Mobile
Infrastructure,
Security & Cloud
UI/UX ERP/ CRM

8. 8
Client Project
Stakeholders
Customer Centric Blended Model
Client Engagement
Client Executive
Sponsor
Client Program
Manager
Client Project
Manager
Client
SME’s
IT &
Infrastructure
Marlabs
Executive
Sponsor
Marlabs Account
Manager
Business Analyst/
Lead Developer
Technical
Architect
IT &
Infrastructure
Programmer/
Analysts
Quality
Assurance
IT &
Infrastructure
Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team
• Strong Transition Mgmt.
• Peer to Peer Communication
• Defined Escalation Process
Steering
• Business Alignment
• Work Prioritization
• Metrics Monitoring
Project
Management
Requirements/
Deliverables
Task Monitoring
& Control
Project Status
Issue Management
Work
Packages
Technical Specs
Project Lead /
Manager
Project Lead /
Manager

9. Center Of Excellence - Objectives
Web Development Capabilities

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Dynamic
•PHP
•Python
•Perl
•Ruby
•Tcl/Tk
•Drupal
•WordPress
Functional
•Scala
•Haskell
•Erlang
•LISP
•Clojure
Frameworks
•Ruby on Rails
(RoR)
•jQuery
•Ext JS Prototype
•Script.aculo.us
•Dojo
Dynamic Languages Practice
Capabilities & Expertise

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RIA Quality
Assurance
RIA Consulting
Rich Internet
Web 2.0
Applications
Business
Applications
e-Commerce
Portals
Mobile
Applications
Rich Internet
Application (RIA)
Solutions
JAVA Applets
Microsoft
Silverlight
JavaFX
Native/
HTML5/Hybrid
Adobe AIR
HTML5/
Drupal/WordPress
WinRT/JS
AJAX + Responsive
Des
Rich Internet Applications
RIA and Responsive Applications

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PHP
Development
Perl
Development
MySQL
Development
Apache
Development
Python
Development
PHP Frameworks
CakePHP Symfony Zend
Python Frameworks
Django Turbo Gears web2py
Perl Frameworks
Catalyst Jifty CGI:: App
Content Management Systems
Drupal Joomla Moodle WordPress Django-CMS WebGUI
JavaScript Frameworks
jQuery
Ext JS
Prototype / Script.aculo.us
Dojo
Rails Related Frameworks
Ruby on Rails
Grails
Linux Platform
LAMP (Perl/ PHP/ Python)
Development Services

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Frameworks
Zend
Symfony
CakePHP
Code Ignitor
Template Engines
Smarty
Savant
Dwoo
CMS
Drupal
Joomla!
WordPress
ezPublish
Tuning
APC
eAccelerator
Xcache
Testing/
Optimization
PHPUnit
SeleniumRC
PHP_CodeSniffer
Xdebug
PHP
Development Services

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Customization
Modules
Themes,
Interal/ External API
Design
User Interface (UI)
Prototype/
Scriptaculous
jQuery
ExtJS
Features
GIS
Mobile
SEO
Workflow
Database
MySQL Clustering
Oracle/SQL Server
Backend
Drupal
Development Services

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WordPress
Installation
Installation of latest WordPress includes creation of database (using MySQL) and username using host’s cPanel, or
hosting control center and editing wp-config.php file for connection.
WordPress New
Theme Designing
Understand the business requirements and create new themes in accordance to the requirements, site design and
layout standards, and flexible to add/remove new widgets and plugins.
This phase includes the following:
• Structuring & designing using image editors like Photoshop in accordance to the requirement
• Slicing and coding using HTML & CSS that can be easily implemented for a WordPress
website/blog.
WordPress theme
customization
Free /paid available themes can be customized in accordance to the requirements and standards.
WordPress Theme
development
Implementation of the approved WordPress designs and coding the required functionalities by using WordPress
Coding standards, CSS coding standards.
Testing
Validating the webpages to ensure the defined standards of website
• HTML/XHTML validation
• CSS validation
• Accessibility validation
• Links validation
• Cross browser compatibility
• Site speed testing.
Website
Maintenance
• Database backups
• Regular plugin updates
• WordPress updates
• Malware protection.
Support
• Documentation of the CMS for both end users and developers.
• Training the end users to use and customize the website.
WordPress
End to End Services

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jQuery jQuery UI
jQuery
Mobile
Kendo UI
Twitter
Bootstrap
ZURB
Foundation
Kinetic.js
•HTML 5 Canvas Library
Raphel.js
•Vector Graphics Library
Popcorn.js
•HTML5 media framework
Underscore.js
•Helpers for functional
programming
Require.js
•Module
loader optimization library
Mustache.js
•Template system in
JavaScript
Backbone.js
•MVC Framework
Knockout.js
•MVVM Framework
Angular.js
•MVC and Dependency
Injection Framework
Less SaaS Dotless
Server side – With Node.JS
Express.js (MVC Framework) Socket.IO (Real-time apps) Derby.js (Real-time web apps)
Libraries we use
Snapshot

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One Web Site,
Multi Devices
 Desktops/Laptops
 Tablets
 Smart Phones
Responsive Web Designing (RWD)

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Twitter Bootstrap ZURB Foundation Less Framework
Gumby Skeleton
Responsive Web Design
Frameworks

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Enterprise Application
Our Expertise

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• All fonts to be the same
• Are all the screen prompts specified in the correct screen font?
• Does content remain if you need to go back to a previous page, or if you move
forward to another new page?
• Is all text properly aligned?
CONTENT
• Can all screens be accessed through buttons on this screen be accessed
correctly?
• Does a scrollbar appear if required?
• Does the Tab Order specified on the screen go in sequence from Top Left to
bottom right? This is the default unless otherwise specified.
NAVIGATION
• Are all the field prompts spelt correctly?
• Are fonts too large or too small to read?
• Are names in command button & option box names are not abbreviations.
• Can the typical user run the system without frustration?
USABILITY
• Are all graphics properly aligned?
• Are graphics being used the most efficient use of file size?
• Are graphics optimized for quick downloads?
IMAGES
• Are hyperlink colors standard?
• Are the field backgrounds the correct color?
• Are the field prompts the correct color?
• Does the site use (approximately) standard link colors?
COLORS
RWD Testing
Indicative approach validation focus areas

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Ruby on Rails e-Commerce
development
Ruby on Rails CMS development
Custom Business applications
Ruby on rails application maintenance,
migration and testing services
Ruby on Rails Community web portal
development
Capabilities & Expertise
Ruby On Rails (RoR) Development
For Rapid Creation of Web Applications

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Case Studies

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Client World's leading publisher of Science and Health Information
Need  Client had multiple websites to be developed with more user friendly UI designs to address the
existing usability issues in the current website.
 Revamp the existing portal applications with new UI, usability and admin interface
Marlabs Solution  Complete ownership of entire Application Development including Development, Testing ,
Deployment and Hosting support
 User-friendly, consistent design, easy and quick navigation
 Keeping website standards and guidelines
 Keeping up with the brand identity of the company & product
 Better user experience.
 Marlabs used a hybrid onshore/offshore model to implement the UI and back end changes to these
websites
 Websites are developed using ‘CodeIgnitor’ framework with MVC architecture.
Benefits  Cost Effective 100% Offshore Model and Dedicated experienced Development and Testing Team
 Ramp-up of Development and Testing team based on the project/client needs.
 Deliverables prepared by offshore team are reviewed by the client/Business and signed off.
 Knowledge documents were updated across application with ongoing releases functionality and
timely reviewed by the stake holders.
 Effective Defect review meeting with appropriate client input.
Technology Platform PHP5, MySQL5, Drupal
A cost effective J2EE portal to manage and distribute campaign assets as well as calculate ROI
Marlabs Case Study

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Client A full-service strategic Ad consulting and internet marketing services organization
Need Create a customer facing Client Portal to manage campaign information.
Marlabs Solution  Created a web portal solution to provide Slingshot Client’s a work place to interact with client’s
resources, in order to better manage web SEO campaigns
 Created a simple, intuitive GUI to manage workflow, enables clients to view current search rankings
for their keywords
 Integrated with existing applications LB GURUS, SharePoint, Authority Labs, SalesForce.com
 Created an automated solution to interact with Authority Labs API to get SERP files for selected
keywords from Salesforce.com.
 Used MongoDB, an open source non-SQL file based database to store SERP files from Authority
Labs.
 Laid foundation for EDW and ESB
Benefits  Provided our customer with an efficient customer management portal for their clients
 Reduced dependency on multiple applications and websites to configure and manage customer
requests
 Leveraged existing internal assets and knowledgebase o deliver focused marketing services tailored
to individual client needs
Technology Platform Drupal, MySQL, PHP, MongoDB
Efficient customer management portal tailored to individual client needs
Marlabs Case Study

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Client Private Student Loans Provider
Need  Expand student loan market to increase sources of funding for student financing.
Marlabs Solution  Built next generation online lending platform matching students with multiple lenders.
 Provides functionality to search, filter, and match lenders and borrowers.
 Students apply for loans which are serviced by lenders through an auction process.
 Computes unique human capital score for each student assessing future repayment capability.
 Determines student eligibility for loan and computes target loan interest rate based on score.
 Lenders review student details and scores and bid loan amounts and interest rates.
 System uses proprietary algorithm to generate target interest rates for bid loan amounts.
 Manages loan repayments; receives re-payments and channels them to lenders.
 EFT interface allows payments to be electronically processed directly from/to bank accounts.
Benefits  Unique methodology to assess credit risk to facilitate lending without credit history.
 Packages conventional and non conventional lending sources to raise funds availability.
 Promotes social goals and reduces complexity of traditional bank lending models.
Technology Platform Linux, Apache, SQL, PHP, Drupal
Built P2P Lending Platform Dedicated to Facilitate Student Loans
Marlabs Case Study

26. Usability Engineering

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Offerings overview
UI/UX – Usability Engineering
UX Strategist for social media
Web Analytics and SEO
UX strategy for DAMs solutions
Web and Mobile User Experience Design
Software Development using UX Methodologies
Expert Usability Review Services
Quality Planning and User Advocacy Consulting and Training
IA UI UX
Responsive
Design
Interactive
Design
Usability

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Discovery, Interaction Design, Visual Design, Development
Marlabs Centric Design & Engineering Process
Discovery 2 Interaction Design Visual Design Development
Functional
Design
Content
Analysis
IA, ID,
UI Design,
Usability
Production
Engineering
1
User Research
Requirement Gathering
Content Inventory
Content Analysis Content Mapping
Business Objectives
User Guide
Cart Sorting
Site Map Process/Task Diagrams
Wireframes
Prototype
User Testing
Visual Comps
Style Guide
Technology/Platform
Selection
Content Migration Plan
CMS Framework
HTML, CSS Templates
Content Migration
Testing
Launch
43

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Idea
Mapping
and
Discovery
Test and
Iterate
Holistic UX Model
(Lean UX + CX +
Agile Development)
SPRINT
Develop
Wireframes
and Prototype
Design and
Development
Product Deploy and Validate
• Usability Testing
• A/B Testing
• Functional Testing
• Present/Demo the
package to PO
• Validate stories based on
the produced result
• Deploy product
• Necessary changes, go
back to the stories and
iterate the process.
• Composite Design (Pixel perfect, Branding, colors, etc.)
• Content Design (Typography, Style-guide, Flows, etc.)
• Development (Coding - UI conversion & integration,
Metadata & Back-End Database plumbing, WebServices,
etc.)
• Review & Validate
• Iterate & Refine the implemented design if needed .
• Low-Fidelity Wireframes
• Hi-Fidelity Wireframes
• Click-Through Prototype
• Review & Validate
• Perform Usability Testing
• Collect Feedback
• Iterate & Refine the Idea if
needed.
User Experience (UX) Practice at Marlabs
Lean UX + CX + Agile Development

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Experience
Director
Informatio
n Architect
Experience
Designer
Experience
Developer
Content
Strategist /
Copywriter
Usability
Specialist
User Experience (UX) Practice
HUB and SPOKE Model

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Usability Engineering
Website - Showcase

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Academics & Publications
Recent Implementations

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Recent Implementations
Academics & Publications

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Media & Advertising
Recent Implementations

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Media & Marketing
Recent Implementations

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Retail & Manufacturing
Recent Implementations

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Healthcare & Pharmacy
Recent Implementations

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Healthcare
Recent Implementations

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Energy & Utilities
Recent Implementations

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Usability Engineering
Mobile Apps – Showcase

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Education
Recent Implementations

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Recent Implementations
Education

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Healthcare
Recent Implementations

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Recent Implementations
Healthcare

45. 45
A mobile app for Physician learning, using gamification design approach.
Healthcare
Recent Implementations

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Apps by Marlabs MobileCoE at Apple iTunes store: itunes.apple.com/us/artist/marlabs-inc/id489810009
Apps by Marlabs MobileCoE at Google Play store: https://play.google.com/store/apps/developer?id=Marlabs
Marlabs Apps @ Apple iTunes & Google Play stores

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Standing apart in the marketplace
Value Proposition
Delivery
Excellence
Domain
Expertise
• Flexible, transparent, and mature engagement models
• Seamless solution integration
• Certification compliance
• Robust Governance
• Strong focus on emerging technologies
• Centers of Excellence (CoEs) for technology proficiency
• Best in class technology and security infrastructure
Customer
Centricity
Investment In
Talent
• US based, IP driven organization with a digital technology focus
• Flexible engagement models with global talent
• Proven record of successful on-site, off-shore and blended
engagements
• Customized solutions and services
• High competence levels in all technologies
• Home grown algorithm for matching resources with customer’s
unique need
• Global training centers: Continuous quality improvement programs
• High retention rates
Higher
Customer
Satisfaction
Excelling
Employees
Project
Certainty
Highest ROI
and Value

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Contact Us
USA
New Jersey
Marlabs Inc. (Global Headquarters)
One Corporate Place South, Floor 3,
Piscataway NJ 08854 - 6116
Tel: +1 (732) 694 1000
Fax: +1 (732) 465 0100
Email: contact@marlabs.com
India
Bangalore
Marlabs Software (P) Ltd.
Bagmane World Technology Center,
14th Floor, Citrine Block - 4,
Marathahalli Outer Ring Road, Mahadevapura,
Bangalore – 560 048
Tel: +91 (80) 67229400/700
Email: contact@marlabs.com
Canada
Marlabs Canada Incorporated
1235, Bay Street, Suite 400
Toronto Ontario M5R 3K4
Tel: +1 (416) 934 5005
Email: contact@marlabs.com
Mysore
Marlabs Software (P) Ltd.
# 462, A & B Block, Udayaravi Road,
Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4000200
Email: contact@marlabs.com
Marlabs Software (P) Ltd.
# 469, A & B Block,
Udayaravi Road, Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4191450
Email: contact@marlabs.com
Mexico
Marlabs Technology Services
Av. Patriotismo 229 Piso 8
Col. San Pedro de los Pinos
Mexico, D. F. C. P. 03800
Tel: +1 (732) 694 1000 ext.6011
Email: contact@marlabs.com
Kochi
Marlabs Software (P) Ltd.
"Athulya", 2nd Floor, Infopark
Kusumagiri P.O. Kakkanad
Kochi - 682 030
Email: contact@marlabs.com
Marlabs Software (P) Ltd.
Trans Asian Corporate Park,
XIV/396-C, Seaport Airport Road,
Chittethukara,Kakkanad
Kochi - 682 037
Ph: +91 (484) 6062885/886
Email: contact@marlabs.com

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THANK YOU