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Harvard Social Enterprise
Law Association Workshop:
HOW TO BUILD A SOCIAL ENTERPRISE?
By: Marquis Cabrera
October 21, 2015
WCC 3007 6-8pm
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 2
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 3
Background
4
Age Out of
Foster Care
22,000
Received
College
Degrees
3%
Prison Population
was in foster care
40%
Homeless, Jail, or
Dead by 19 yrs old
60%
Spent on Adoption and Child Welfare
~14B
Foster Care Statistics:
Background cont.
5
Background cont.
6
Background cont.
7
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 8
What is a social enterprise?
9
10
The B.I.B. Methodology: Background Research
11
The B.I.B. Methodology
12
The B.I.B. Methodology
13
The B.I.B. Methodology
14
The B.I.B. Methodology
15
The B.I.B. Methodology
16
The B.I.B. Methodology
17
The B.I.B. Methodology
18
The B.I.B. Methodology
Business (B) Impact (I) Brand (b)
B
B
I
B
b
B
b
b
b
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 19
Story-Problem-Solution-Market
Can we achieve
product-market fit?
How?
How much of the the
market can we
capture? How?
Step 1 - Business
Financial-First versus Impact-First 20
Venture Concept Selection: (Product or Service?)
Step 2 - Impact
21
How many people adopted product? How
many people’s problems did we fix with our
offering? Who is our offering helping? How
and to what degree?
Test
Build MVP
Retest
Learn, Build, or Pivot
Hypothesis
Offering
Who is going to buy what you are selling?
Step 3 - Brand
Manufacture Grassroots
22
What can you sell? Your business, impact, brand?
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 23
Case Studies
24
Environment
& Health
Justice
Social
Foster Skills - Case Study
25
Business - What you do and why?
Foster Skills - Case Study
26
Impact - How much value do you create and for who?
Foster Skills - Case Study
27
100+ Ideas
Submitted To
Prototype
From Foster
Parents,
Foster Kids,
and Public. 8000+ Foster
Handbooks
Disseminated.
MyHome has
been viewed
2000+ times.
Worked with 500+
kids and conducted
100+ How To’s and
helped 17 gain jobs.
Wrote and advocated for
3 bills in the legislature.
Brand - Who champions you and are they credible?
28
Foster Skills - Case Study
Sword and Plough - Case Study
29
Business - What you do and why?
Sword and Plough - Case Study
30
Sword and Plough - Case Study
31
Impact - How much value do you create and for who?
Brand - Who champions you and are they credible?
32
Sword and Plough - Case Study
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 33
34
Cause
Target Market Roadmap
M1
M2
M3
M3
M3a
M3b M3b...
M3a...
M3a...
Evaluation
& Choice
Set of Markets
Now: Focus Later on: Diversification
Time
35
Hypothesis
Objectives
Ideas
Voice of User
MVP
Value
Streams
KPIs
Data
Build
MeasureLearn
(Improve) (Product)
(Analyses)
Marquis Cabrera: Agile and Rapid Co-Creation Prototyping
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 36
Beneficiaries Customers
Fiscal Sustainability: Matrix
Product
37
Market
Public or Private Funding?
Direct Indirect
Fiscal Sustainability: Matrix 2
Integral
38
Non-integral
Public or Private Funding?
39
Example Business Model
Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 40
41
Questions?

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Harvard Law: How to Build a Social Enterprise?

  • 1. Harvard Social Enterprise Law Association Workshop: HOW TO BUILD A SOCIAL ENTERPRISE? By: Marquis Cabrera October 21, 2015 WCC 3007 6-8pm
  • 2. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 2
  • 3. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 3
  • 4. Background 4 Age Out of Foster Care 22,000 Received College Degrees 3% Prison Population was in foster care 40% Homeless, Jail, or Dead by 19 yrs old 60% Spent on Adoption and Child Welfare ~14B Foster Care Statistics:
  • 8. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 8
  • 9. What is a social enterprise? 9
  • 10. 10 The B.I.B. Methodology: Background Research
  • 18. 18 The B.I.B. Methodology Business (B) Impact (I) Brand (b) B B I B b B b b b
  • 19. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 19
  • 20. Story-Problem-Solution-Market Can we achieve product-market fit? How? How much of the the market can we capture? How? Step 1 - Business Financial-First versus Impact-First 20 Venture Concept Selection: (Product or Service?)
  • 21. Step 2 - Impact 21 How many people adopted product? How many people’s problems did we fix with our offering? Who is our offering helping? How and to what degree? Test Build MVP Retest Learn, Build, or Pivot Hypothesis
  • 22. Offering Who is going to buy what you are selling? Step 3 - Brand Manufacture Grassroots 22 What can you sell? Your business, impact, brand?
  • 23. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 23
  • 25. Foster Skills - Case Study 25
  • 26. Business - What you do and why? Foster Skills - Case Study 26
  • 27. Impact - How much value do you create and for who? Foster Skills - Case Study 27 100+ Ideas Submitted To Prototype From Foster Parents, Foster Kids, and Public. 8000+ Foster Handbooks Disseminated. MyHome has been viewed 2000+ times. Worked with 500+ kids and conducted 100+ How To’s and helped 17 gain jobs. Wrote and advocated for 3 bills in the legislature.
  • 28. Brand - Who champions you and are they credible? 28 Foster Skills - Case Study
  • 29. Sword and Plough - Case Study 29
  • 30. Business - What you do and why? Sword and Plough - Case Study 30
  • 31. Sword and Plough - Case Study 31 Impact - How much value do you create and for who?
  • 32. Brand - Who champions you and are they credible? 32 Sword and Plough - Case Study
  • 33. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 33
  • 34. 34 Cause Target Market Roadmap M1 M2 M3 M3 M3a M3b M3b... M3a... M3a... Evaluation & Choice Set of Markets Now: Focus Later on: Diversification Time
  • 35. 35 Hypothesis Objectives Ideas Voice of User MVP Value Streams KPIs Data Build MeasureLearn (Improve) (Product) (Analyses) Marquis Cabrera: Agile and Rapid Co-Creation Prototyping
  • 36. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 36
  • 37. Beneficiaries Customers Fiscal Sustainability: Matrix Product 37 Market Public or Private Funding?
  • 38. Direct Indirect Fiscal Sustainability: Matrix 2 Integral 38 Non-integral Public or Private Funding?
  • 40. Agenda: ❏ Background ❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology ❏ Problem-Market Approach ❏ Venture Concept Building ❏ Sell Customer Personas ❏ Case Studies ❏ Foster Skills ❏ Sword and Plough ❏ Tips: Frameworks ❏ Target Market Selection Roadmap ❏ Lean Rapid Prototyping ❏ Fiscal Sustainability - Business Model(s) ❏ Questions? 40