QUALITATIVE RESEARCH AND QUANTITATIVE RESEARCH.docx
COURSE TITLE: RESEARCH METHODOLOGY
Please highlight the differences between qualitative and quantitative research
in order to explain the research studies from the perspective of objectives and
developing a complete frame work.
QUANTITATIVE RESEARCH QUALITATIVE RESEARCH
1. Quantitative research is the method
used to generate numerical data by
using a lot of technique such as logical,
statistics and mathematical technique.
Qualitative research is the method for
developing a better understanding of
human and social sciences, in
understanding human behavior and
2. It employs an objective approach. It employs a subjective approach .
3. It is expressed using the graph and
It is generally expressed using words.
4. It has multiple choice questions. It has open-ended questions.
5. The quantitative research requires
The qualitative research needs only a
6. The data collection methods that are
integral to quantitative research are:
The data collection methods that are
integral to qualitative research are
experiments, survey and observations
expressed in numbers.
interviews, focus group discussions,
observations and surveys etc.
7. Quantitative Research is particularistic
Qualitative research is holistic in nature.
8. The reasoning used to synthesis data in
his research deductive.
The reasoning used to synthesis data in
his research inductive.
9. This method does not involves a
This method involves a process-oriented
10.It recommends a final course of action. It develops the initial understanding of
11.The data taken in this method is pretty
The data taken in the qualitative research
method is pretty verbal .
12.The main objective of quantitative
research is to examine the cause and
effect between the variable.
The objective of this research method in
to engage and discourse various ideas.
13.It is a conclusive research type method. It is one of the exploratory research type
14.Concerned with discovering facts
about social phenomena.
Concerned with understanding human
behaviour from the informant’s
15.Quantitative research assumes a fixed
and measurable reality.
Qualitative research assumes a dynamic
and negotiate reality.
16.Data is collected through measuring
Data is collected through participant
observation and interviews.
17.Data is analyzed through numerical
comparison and statistical inference.
Data is analyzed by theme by description
in particular formats.
18.Data is reported through statistical
Data is reported in the language of the
19. Quantitative research involves
collecting and evaluating numerical
Qualitative research involves collecting
and evaluating non-numerical data in
order to understand concepts or
20.Used to test theories. Used to develop theories.
21.Quantitative research is used to
examine cause and effect relationship
Qualitative research is used to explore
and discover ideas used in the ongoing
22. Structure techniques such as surveys,
questionnaire and observations.
Non-structure techniques like in-depth
interviews, group discussions etc.
23.Answer “What” questions. Answer “why” and “how” questions.
24.Quantitative studies produce objective
data, free from the subjectivity of a
The qualitative method allows for
creativity, varied interpretations and
25.Quantitative data has an order or scale to
Qualitative data has an order or scale to it.