Welcome to this week's installment of MARS' A-Z of Digital Shopper Marketing featuring a double dose of your digi-words starting with J and K.

1. Oh, yes! It’s already time again for the MARS A-Z of Digital Shopper Marketing. Now, the world of
digital is always brimming with new and confusing terminology, and it can be difficult to stay up-todate. Your weekly glossary will keep you right on top of the key terms that you need to know, and
today it’s double trouble from two of our favorite letters - the best buzzwords beginning with...
and

2. Java
A programming
language that allows
multifaceted, animated
customer applications to
be written and then
accessed from a user’s
web browser.
JavaScript
A scripting language that
is able to perform actions
without requiring fullpage refreshes. It’s used
for tagging in web
analytics and animation.
Keyword
A word that a page is
being optimized for in
a search engine. Also
used to refer to the
words used by a
searcher on a search
engine.
Keywirky
Keywords meet quirky.
The way one should
write for the web: using
keywords appropriately
while keeping the copy
relevant and quirky.

3. Keyword
Density
Keyword
Phrase
Keyword
Rankings
The number of times a
keyword/phrase appears
on a web page relative
to the number of words
on the page. The higher
the better – but not
too high. You don’t
want to be penalized
for keyword stuffing.
Two or more words
combined to form a
search term. It is usually
better to optimize for a
phrase rather than a
single word because
more searches will scan
for a phrase rather than
just a word.
Where the keywords/
phrases that are
targeted by your SEO
efforts rank in the
search engines – if
your targeted terms
do not appear on the
first three pages,
start worrying!
Keyword
Stuffing
Repeating keywords/
phrases over and over
in the hopes of
improving the page’s
ranking. Search engines
penalize sites heavily
for keyword stuffing.

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