1. 5 Ways to Integrate
Into Your Content Strategy

2. What is SlideShare?
Largest community for posting and sharing presentations.
Users can post public or private presentations in the form of
a PDF, PPT, Keynote, Google Slides, and more.
Once uploaded, your presentation can be seen by a wider
audience and is easily searchable by viewers.

3. What Should
You Post?

4. 1. INDUSTRY REPORTS
• Summarize key
information
• Add visuals & graphs
• SlideShare provides
transcript of slides below
presentation for quick
review
61% of
global
Internet
users
research
products
online.

5. 2. PRESENTATIONS
• Allows your presentations
to be seen by a wider,
relevant audience
• Easily upload slides
• Add to relevant category
(ex: business, marketing,
finance)
• Share to social channels
The Benefits of Inbound
Marketing

6. 3. REPURPOSE CONTENT
Blogs White
Papers
eBooks

7. 4. VISUAL CONTENT
Quotes VideosInfographics

8. 5. WEBINARS
• Choose a trending
topic
• Add audio narration
• Easily allows slides
to be saved by
participants
• Share easily on
social channels

9. Why Implement
SlideShare?

10. 70
Million
Professional Users
One of the top
100
Most viewed websites
5x more traffic
from business owners than
other social media
Source: SlideShare

11. Increase Visibility
• New posts go to the
homepage
• Add to category page
• Seen by wider
audience
• Over 70% of
SlideShare traffic
comes from targeted
search
Integrates With Other
Platforms
• HubSpot
• Google Hangouts
• Oracle
• Marketo

12. Gate Content
• Increases leads
• Capture contact
information for future
content/nurturing
Utilize Analytics
• Measure
• Improve
• See who is viewing
your presentation

13. Shareable
• Posts easily to
social media
• Can be embedded
in other channels
(blogs, website,
etc.)
Improves SEO
• Creditable website
domain
• Increases backlinks
• Improves referrals by
adding links back to
your site

14. RECOMMENDATIONS
Include
links
back to
your
website
Optimize
for SEO
Make
it eye
catching
Focus
on the
1st slide
Add a
CTA
Post
relevant
content
ENGAGE

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