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Introducing	
  mediaX	
  at	
  Stanford	
  University	
  
	
  
WELCOME	
  SKOLKOVO	
  eMBAs	
  
Martha	
  G	
  Russell,	
  PhD	
  
mediaX	
  at	
  Stanford	
  University	
  
	
  
August	
  2013	
  
© Martha G Russell, all rights reserved, 2013
THE	
  GOAL	
  OF	
  CREATIVE	
  COLLABORATIONS	
  
IS	
  TO	
  DO	
  SOMETHING	
  TOGETHER	
  THAT	
  
NEITHER	
  COULD	
  DO	
  INDEPENDENTLY	
  
MediaX connects businesses with
Stanford University’s world-renowned
faculty to study new ways for people and
technology to intersect.
•  Membership
•  Visiting Scholars
•  Research Initiatives
•  Workshops
•  Seminars
•  Conferences at S T A N F O R D U N I V E R S I T Y
CSLI
Eng
EE Psy
Ed
SSP
SCIL
Anatomy
PBLL
GSB
Peace
CHIMe
CARS
!
!
!
!
Discovery Collaborations !
Span Stanford Labs!
School of Education;
Education and
Learning Sciences
REVS program
Graduate School
Of Business
Communication Between Humans
and Interactive Media
Stanford Center
for Innovations
in Learning
Project Based
Learning
Laboratory
Symbolic
Systems Program
Engineering
& Product
Design
Center for the Study Of
Language & Information
Stanford Anatomy and
Radiology LAb
Computer
Science
fMRI Lab
Linguistics
Ling
Peace
Innovation
Lab
Law
Center for
Legal
Informatics
LIFE
Learning in Informal and
Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL
Virtual Human
Interaction Lab
PBLL
Work
Technology &
Organization
DVL
Distributed Vision Lab
Des Stanford Joint
Program in Design
d.school
at S T A N F O R D U N I V E R S I T Y
People, Technology & Media
IN	
  THE	
  HEART	
  OF	
  SILICON	
  VALLEY	
  
	
  IN	
  A	
  CULTURE	
  OF	
  RAPID	
  ITERATION,	
  WHERE	
  DISRUPTION	
  IS	
  CELEBRATED	
  
	
  WHERE	
  TALENT,	
  INFORMATION	
  AND	
  CAPITAL	
  RESOURCES	
  FLOURISH	
  
THE	
  ISSUE	
  IS	
  NOT	
  THE	
  RATE	
  	
  TECHNOLOGY	
  TRANSFER	
  
	
  THE	
  ISSUE	
  IS	
  THE	
  EFFECTIVENESS	
  OF	
  INNOVATION	
  AND	
  KNOWLEDGE	
  TRANSFER	
  	
  
	
  WE	
  CALL	
  THIS	
  “COLLABORATIVE	
  DISCOVERY”	
  
	
  
The	
  Media	
  X	
  approach	
  
	
  WORK	
  ON	
  BOLD	
  IDEAS	
  WITH	
  BUSINESS,	
  TEST	
  SUCCESS/FAILURE	
  CONDITIONS,	
  	
  
	
  ITERATE	
  RESULTS	
  QUICKLY,	
  TRANSFER	
  INSIGHTS	
  AT	
  EVERY	
  STAGE	
  
at S T A N F O R D U N I V E R S I T Y
6	
  
at S T A N F O R D U N I V E R S I T Y
EducaIon	
  -­‐	
  -­‐	
  -­‐	
  Business	
  -­‐	
  -­‐	
  -­‐	
  Entertainment	
  
Context	
  and	
  Control	
  for	
  Personal	
  Empowerment	
  	
  
at	
  Scale	
  
Personalized	
  Data	
  Will	
  Include	
  Context	
  and	
  Social	
  Intelligence	
  
ExponenJal	
  AugmentaJon	
  of	
  Human	
  PotenJal	
  
Drivers of Change
Future Work Skills 2020 (2011) Institute for the Future and The University of Phoenix.
“No Rocking Chair for Me!”
http://www.google.com/imgres?q=smart+machine
Tools As Social
Actors
Microsenosrs Drive Macro Impacts
hLp://www.autodeskresearch.com/projects/biocompevoluJon	
  
Talk to Me – Singing Chair
http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2011/07/talk-to-me-singing-chair.jpg
New organizational structures
Personal is Global
The Nature of Work is
Changing
•  Past
–  Full-time
–  Paid for time spent at
work
–  Common location
–  Stable hierarchies
–  What & how they do
their jobs is prescribed
–  Evaluated by superiors
•  Future
–  Decentralized
–  No particular time or
place
–  Beyond cognitive
competencies
–  Jobs reflect way of life
David Bollier, (2011) The Future of Work: What it Means for Individuals, Businesses, Market and Governments,” The Aspen Institute.
Human	
  potenJal	
  will	
  be	
  the	
  major	
  agent	
  of	
  
economic	
  growth,	
  and	
  how	
  to	
  unleash	
  then	
  
leverage	
  that	
  potenJal	
  will	
  be	
  the	
  key	
  quesJon	
  
organizaJons	
  will	
  need	
  to	
  answer.	
  
Talent	
  is	
  emerging	
  as	
  the	
  new	
  “IT”	
  
A Revolution is Coming In the
Productivity of Knowledge Work
Augmenting the Brain
16
Knowledge in Practice
17
Creativity
18
Collaboration in Teams
19
Reinventing Workflow
20
Agile Networks
21
Network Orchestration
Discovery Collaborations with mediaX at Stanford University
Discovery Collaborations with mediaX at Stanford University
Discovery Collaborations with mediaX at Stanford University
What Can We Do Together
That Neither of Us Could Do Alone?
Thank You
Martha.Russell@stanford.edu
www.innovation-ecosystems.org
http://mediax.stanford.edu
at S T A N F O R D U N I V E R S I T Y

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Discovery Collaborations with mediaX at Stanford University

  • 1. Introducing  mediaX  at  Stanford  University     WELCOME  SKOLKOVO  eMBAs   Martha  G  Russell,  PhD   mediaX  at  Stanford  University     August  2013   © Martha G Russell, all rights reserved, 2013
  • 2. THE  GOAL  OF  CREATIVE  COLLABORATIONS   IS  TO  DO  SOMETHING  TOGETHER  THAT   NEITHER  COULD  DO  INDEPENDENTLY  
  • 3. MediaX connects businesses with Stanford University’s world-renowned faculty to study new ways for people and technology to intersect. •  Membership •  Visiting Scholars •  Research Initiatives •  Workshops •  Seminars •  Conferences at S T A N F O R D U N I V E R S I T Y
  • 4. CSLI Eng EE Psy Ed SSP SCIL Anatomy PBLL GSB Peace CHIMe CARS ! ! ! ! Discovery Collaborations ! Span Stanford Labs! School of Education; Education and Learning Sciences REVS program Graduate School Of Business Communication Between Humans and Interactive Media Stanford Center for Innovations in Learning Project Based Learning Laboratory Symbolic Systems Program Engineering & Product Design Center for the Study Of Language & Information Stanford Anatomy and Radiology LAb Computer Science fMRI Lab Linguistics Ling Peace Innovation Lab Law Center for Legal Informatics LIFE Learning in Informal and Formal Environments CS Electrical Engineering SHL Stanford Humanities Lab VHIL Virtual Human Interaction Lab PBLL Work Technology & Organization DVL Distributed Vision Lab Des Stanford Joint Program in Design d.school at S T A N F O R D U N I V E R S I T Y
  • 5. People, Technology & Media IN  THE  HEART  OF  SILICON  VALLEY    IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED    WHERE  TALENT,  INFORMATION  AND  CAPITAL  RESOURCES  FLOURISH   THE  ISSUE  IS  NOT  THE  RATE    TECHNOLOGY  TRANSFER    THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”     The  Media  X  approach    WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,      ITERATE  RESULTS  QUICKLY,  TRANSFER  INSIGHTS  AT  EVERY  STAGE   at S T A N F O R D U N I V E R S I T Y
  • 6. 6   at S T A N F O R D U N I V E R S I T Y EducaIon  -­‐  -­‐  -­‐  Business  -­‐  -­‐  -­‐  Entertainment   Context  and  Control  for  Personal  Empowerment     at  Scale   Personalized  Data  Will  Include  Context  and  Social  Intelligence   ExponenJal  AugmentaJon  of  Human  PotenJal  
  • 7. Drivers of Change Future Work Skills 2020 (2011) Institute for the Future and The University of Phoenix.
  • 8. “No Rocking Chair for Me!”
  • 10. Microsenosrs Drive Macro Impacts hLp://www.autodeskresearch.com/projects/biocompevoluJon  
  • 11. Talk to Me – Singing Chair http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2011/07/talk-to-me-singing-chair.jpg
  • 14. The Nature of Work is Changing •  Past –  Full-time –  Paid for time spent at work –  Common location –  Stable hierarchies –  What & how they do their jobs is prescribed –  Evaluated by superiors •  Future –  Decentralized –  No particular time or place –  Beyond cognitive competencies –  Jobs reflect way of life David Bollier, (2011) The Future of Work: What it Means for Individuals, Businesses, Market and Governments,” The Aspen Institute. Human  potenJal  will  be  the  major  agent  of   economic  growth,  and  how  to  unleash  then   leverage  that  potenJal  will  be  the  key  quesJon   organizaJons  will  need  to  answer.   Talent  is  emerging  as  the  new  “IT”  
  • 15. A Revolution is Coming In the Productivity of Knowledge Work
  • 25. What Can We Do Together That Neither of Us Could Do Alone? Thank You Martha.Russell@stanford.edu www.innovation-ecosystems.org http://mediax.stanford.edu at S T A N F O R D U N I V E R S I T Y