Martha joined a research agency called FACE as a project manager assistant after completing her masters degree. FACE is a research co-creation agency that develops online communities to conduct dynamic research experiences for participants. Martha's role focused on user experience and planning every possible user action on a website to ensure the experience results from conscious design decisions. She helped develop a new online community from initial concepts by testing functions, redefining features based on research, and mapping all possible user interactions.

1. MARTHA
&
UX
A COPYWRITER
IN A RESEARCH AGENCY

2. I JOINED FACE
AS A PROJECT
MANAGER
ASSISTANT.
AFTER FINIHING MY MASTERS, I HAD
3 MONTHS LEFT IN UK SO I FOUND
MYSELF A JOB IN UX.
FACE IS A RESEARCH CO-CREATION
AGENCY – A LONG ADJECTIVE TO
DESCRIBE AN AGENCY BUT QUITE
INTERESTING. KEEP READING -

3. THIS IS ME
SORRY, MY BOSS AND ME
ANDREA M. LEWIS
PROJECT MANAGER
MARTHA MONK
PROJECT
MANAGER
ASSISTANT
THE TEAM
FACEGROUP

4. CO-CREATION REFERS TO THE
RELATIONSHIP BETWEEN CONSUMERS & BRANDS,
WITH RESEARCHERS AND EXPERTS
IN THE MIDDLE TRULY FINDING INSIGHTS.
HOW?
It’s not the classic market research; times have changed
and now you cannot only get insights by having 8 people sitting in a room.

5. COMMUNITIES EXPERIENCES
At FACE they developed different
online communities: women,
young people, men, among others.
They created dynamic research
experiences that deliver rich and varied
output: video diaries and mobile status
updates to creative whiteboards and
idea generation.
This ensures a fun and
interesting research
environment for
participants.
PARTICIPATION

6. I WAS HOPING TO BE A “RESEARCHER”,
WWW.EUSS.EDU
UX
THAT WAS THE COOL JOB TO GET.
CREATING TASKS AND USING ALL OF MY IMAGINATION TO GET THE MOST FROM THE RESPONDENTS.
ALTHOUGH, I WAS NEEDED FOR THE PROJECT MANAGEMENT TEAM.
THERE I WAS WELCOMED TO A NEW WORLD:

7. MY CREATIVITY FOCUSED
ON USER EXPERIENCE,
YOU PLANNED EVERY POSSIBLE
ACTION THAT A USER DOES,
UNDERSTANDING THEIR
EXPECTATIONS.
This process ensures that everything that happens,
on your website, happens for a reason
with your conscious intent, meaning that

8. The experience of a user in the web results from a whole set of
decisions, built upon each other. If you peel back the 5 layers of
this experience you understand how these decisions were
made.*
*According to Jesse James Garret’s book 'The Elements of User
Experience'. You can read the pdf version of this chapter on the
link.

9. DEVELOP A NEW COMMUNITY
FROM THE BARE BONES
Not thinking of how it looks and what the homepage’s text is, but understanding the platform, testing the
functions, redefining the features based on research not on suppositions, pulling out data from surveys,
knowing the requirements and drawing all the possible actions that users can perform.
AT FACE I HELPED TO

10. WHAT IS A COPYWRITER DOING
IN A CO-CREATIVE AGENCY?
THEY SAY A SMART PERSON CAN LEARN
SOMETHING FROM A STUPID QUESTION