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AM I NORMAL?
LIFESTYLE DESIGN THROUGH NUMBERS
FEBRUARY 23, 2012




Martín Blinder
Founder & CEO, Tictrac
Twitter: @martinblinder


                          ©
WE LIVE IN A WORLD OF MEASUREMENT
               EVERY ASPECT OF OUR LIVES HAS A METRIC ASSOCIATED WITH IT

            COLDS CAUGHT                                     $$ IN BANK
           DRINKS                                                  GRADES
         CAR $                                                       # FRIENDS
       WAIST                                                           ROI
       BMI                                                              ABS
     HEIGHT                                                                COMMUTE
    WEIGHT                                                                 BLOOD PRSS
     # KIDS                                                                SPENDING
YEARS MARRIED                                                         # MEETINGS
 ROOMS IN HOME                                                      HOURS SLEPT
              RENT                                              SEXUAL PARTNERS
                BREAST SIZE                               PENIS SIZE
                          SALARY                    YRS WORKED
                                    TV CHANNELS
                                        ©
WE LIVE IN A WORLD OF MEASUREMENT
                       EACH METRIC CARRIES A CATEGORY MEANING

            COLDS CAUGHT                                  $$ IN BANK
           DRINKS                                               GRADES
         CAR $                                                    # FRIENDS
       WAIST                                                        ROI
       BMI                                                           ABS
     HEIGHT                                                           COMMUTE
    WEIGHT                                                             BLOOD PRSS
     # KIDS                                                           SPENDING
YEARS MARRIED                                                      # MEETINGS
 ROOMS IN HOME                                                   HOURS SLEPT
              RENT                                            SEXUAL PARTNERS
                BREAST SIZE                             PENIS SIZE
                          SALARY                  YRS WORKED
                                   TV CHANNELS
                                      ©
TRACKING
BASIC HUMAN NATURE




                     ©
RUN




      ©
CATCH A COLD




©
BABY CRYING




              ©
HOW AM I DOING?

      ©
f(x)	

HOW AM I DOING?
(1) MY HISTORY



                 ©
f(x)	

HOW AM I DOING?
(1) MY HISTORY



                 ©
                     (2) OTHERS
METRICS ARE INCREASINGLY DIGITALLY RECORDED
               COLDS CAUGHT                                 $$ IN BANK
              DRINKS                                              GRADES
            CAR $                                                   # FRIENDS
          WAIST                                                       ROI
          BMI                                                          ABS
        HEIGHT                                                          COMMUTE
       WEIGHT                                                            BLOOD PRSS
        # KIDS                                                          SPENDING
   YEARS MARRIED                                                     # MEETINGS
    ROOMS IN HOME                                                  HOURS SLEPT
                 RENT                                           SEXUAL PARTNERS
                   BREAST SIZE                            PENIS SIZE
                             SALARY                 YRS WORKED
                                      TV CHANNELS
                                         ©
METRICS ARE INCREASINGLY DIGITALLY RECORDED
                     IF IT’S DIGITAL, IT CAN BE MEASURED
               COLDS CAUGHT                                 $$ IN BANK
              DRINKS                                              GRADES
            CAR $                                                   # FRIENDS
          WAIST                                                       ROI
          BMI                                                          ABS
        HEIGHT                                                          COMMUTE
       WEIGHT                         PROFILE                            BLOOD PRSS
        # KIDS                                                          SPENDING
   YEARS MARRIED                                                     # MEETINGS
    ROOMS IN HOME                                                  HOURS SLEPT
                 RENT                                           SEXUAL PARTNERS
                   BREAST SIZE                            PENIS SIZE
                             SALARY                 YRS WORKED
                                      TV CHANNELS
                                         ©
We create as much
information in two days
now as we did from the
dawn of man through
2003.
Eric Schmidt, Chairman, Google
                                 ©
/
FACEBOOK
250m PHOTOS
YOUTUBE
8YRS OF VIDEO
TWITTER
                  DAY
200m TWEETS
              ©
DATA
IMPLICIT

           ©
               EXPLICIT
DATA
IMPLICIT

           ©
               EXPLICIT
WE LEAVE
               DIGITAL
IMPLICIT       FOOTPRINTS
               EVERYWHERE
               WE GO
           ©
PICTURES




           ©
PICTURES




PICTURE TAKEN   POSTED   SHARED       COPIED



    TIME LINKED TO PERSON LIKES     MORE LIKES
  LOCATION               COMMENTS   COMMENTS


                              ©
VIDEO




        ©
CHECK-INS




            ©
POSTS




            © Tictrac 2011 !




        ©
TWEETS




         ©
WHAT WE’VE DONE




            ©
WHAT WE’VE DONE
WHEN WE’VE DONE IT




            ©
WHAT WE’VE DONE
WHEN WE’VE DONE IT
WHERE WE’VE DONE IT



            ©
WHAT WE’VE DONE
WHEN WE’VE DONE IT
WHERE WE’VE DONE IT
WITH WHOM WE’VE DONE IT

            ©
WHAT WE’VE DONE
WHEN WE’VE DONE IT
WHERE WE’VE DONE IT
WITH WHOM WE’VE DONE IT
HOW WE FEEL ABOUT IT
            ©
WHAT WE’VE DONE
WHEN WE’VE DONE IT
WHERE WE’VE DONE IT
WITH WHOM WE’VE DONE IT
HOW WE FEEL ABOUT IT
HOW OTHERS FEEL ABOUT IT
            ©
DATA
IMPLICIT

           ©
               EXPLICIT
WIRELESS SCALES




                  ©
RUNNING TRACKERS




                   ©
ACTIVITY TRACKING
KM WALKED
CALS BURNED
HOURS SLEPT




                    ©
BLOOD PRESSURE




                 ©
SLEEP




        ©
TODAY WE INCREASINGLY TRACK MORE OF OUR LIVES

       FINANCES   EXERCISE      KIDS      SCHEDULE   CAREER


       FRIENDS    BIZ NETWORK   SALARY    FOOD       WEIGHT


       GROWTH     TRAVEL        SEX       DRINKING   SPENDING


       DATING     WORK          WEATHER   HEALTH     FAMILY
                                                     PLANNING




                                 ©
TECHNOLOGY IS GETTING PERSONAL




                ©
“A NEW REALITY SHOW”
               The Economist




         ©
“A NEW REALITY SHOW”




      STARRING
         ©
BUT TODAY’S TRACKING IS STILL ONE-DIMENSIONAL

   1.  PROVIDING LIMITED INSIGHT –PERFORMANCE OVER TIME
    2.  WITH LITTLE POTENTIAL FOR IMPROVEMENT

      FINANCES   EXERCISE WEATHER   KIDS   WEIGHT   CAREER   SEX   HEALTH   FOOD   DATING




                                               ©
MIMICKING OUR OWN MEMORY AND PATTERN RECOGNITION





                          ©
DATING
                    MOOD                SEX

           TRAVEL                               FOOD


 DRINKING                                              WORK




WHAT IF?
EXERCISE


  FRIENDS


       FINANCES                                  KIDS
                                                        HEALTH


                                                       WEIGHT




                    SALARY            WEATHER
                             STRESS
                             ©
DATING
                    MOOD                SEX

           TRAVEL                               FOOD


 DRINKING                                              WORK



EXERCISE                                                HEALTH


  FRIENDS                                              WEIGHT


       FINANCES                                  KIDS

                    SALARY            WEATHER
                             STRESS
                             ©
DATING
                                     MOOD                SEX

                            TRAVEL                               FOOD


                  DRINKING                                              WORK



                 EXERCISE                                                HEALTH
I run better
when it’s 18ºC
outside

                   FRIENDS                                              WEIGHT


                        FINANCES                                  KIDS

                                     SALARY            WEATHER
                                              STRESS
                                              ©
DATING
                                     MOOD                SEX

                            TRAVEL                               FOOD


                  DRINKING                                              WORK



                 EXERCISE                                                HEALTH
I run better
when it’s 18ºC
outside

                   FRIENDS                                              WEIGHT
                                                                            I spend 12 hours a
                                                                            week on biz lunches –
                                                                            and I gain weight on
                        FINANCES                                  KIDS      those weeks



                                     SALARY            WEATHER
                                              STRESS
                                              ©
DATING
                                       MOOD                SEX             I spend more on food
                                                                           that makes me gain
                                                                           weight
                              TRAVEL                               FOOD


                      DRINKING                                            WORK
Drinking has started
to hurt my sex life, and
made me gain weight

                   EXERCISE                                                HEALTH
  I run better
  when it’s 18ºC
  outside

                       FRIENDS                                            WEIGHT
                                                                               I spend 12 hours a
                                                                               week on biz lunches –
                                                                               and I gain weight on
                            FINANCES                                KIDS       those weeks



                                       SALARY            WEATHER
                                                STRESS
                                                ©
My sex life diminishes
                                                                        in weeks I feel more stressed
                                                         DATING
             I’m happier on days I
             spend time with my kids
          MOOD                   SEX                 I spend more on food
                                                                                          that makes me gain
                                                                                          weight
We spend more on                 TRAVEL                                         FOOD
winter holidays than
summer holidays


                       DRINKING                                                         WORK
Drinking has started                                                                             I’m more productive
to hurt my sex life, and                                                                         on days after I run 5k
made me gain weight

                   EXERCISE                                                               HEALTH
  I run better                                                                                   My blood pressure
  when it’s 18ºC                                                                                 has gone down since
  outside
                                                                                       I changed my diet

                       FRIENDS                                                          WEIGHT
      I’m more motivated                                                                       I spend 12 hours a
      every time I hang out                                                                    week on biz lunches –
      with certain friends 
                                                                   and I gain weight on
                                FINANCES                                           KIDS        those weeks

            We save more in the                                                        My son’s behaviour
            Spring and Autumn                                                          has changed since
            months
                                              SALARY               WEATHER             meeting a new friend
                               I’m more stressed out     STRESS   I’m more energetic
                               on weeks I visit my in-
                               laws
                              on summer days
                                                         ©
DATING
                    MOOD                    SEX

           TRAVEL                                   FOOD


 DRINKING                                                  WORK



EXERCISE
                             ME                             HEALTH


  FRIENDS                                                  WEIGHT


       FINANCES                                      KIDS

                    SALARY                WEATHER
                                 STRESS




                             ©
DATING                                                                                                                DATING
                                                                  MOOD                         SEX                                                                                MOOD                                  SEX

                                                    TRAVEL                                              FOOD                                                           TRAVEL                                                    FOOD


                                              DRINKING                                                         WORK                                          DRINKING                                                                    WORK



                                         EXERCISE
                                                                     OTHERS                                        HEALTH                                   EXERCISE
                                                                                                                                                                                     OTHERS                                                HEALTH


                                              FRIENDS                                                          WEIGHT                                         FRIENDS                                                                    WEIGHT


                                                   FINANCES                                                 KIDS                                                   FINANCES                                                        KIDS

                                                                  SALARY                  WEATHER                                                                                 SALARY                              WEATHER

                                                                                                                                         DATING
                                                                              STRESS                                                                                                                STRESS


                                                                                                                            MOOD                    SEX

                                                                                                            TRAVEL                                             FOOD
                             DATING                                                                                                                                                                                                                          DATING
                    MOOD                SEX                                                                                                                                                                                                          MOOD               SEX

           TRAVEL                                FOOD
                                                                                       DRINKING                                                                                 WORK                                                     TRAVEL                                 FOOD


 DRINKING                                                WORK                                                                                                                                                                   DRINKING                                               WORK



EXERCISE


  FRIENDS


       FINANCES
                       OTHERS
                                                   KIDS
                                                          HEALTH


                                                         WEIGHT
                                                                                    EXERCISE
                                                                                                                                     ME                                           HEALTH                                      EXERCISE


                                                                                                                                                                                                                                FRIENDS


                                                                                                                                                                                                                                       FINANCES
                                                                                                                                                                                                                                                           OTHERS
                                                                                                                                                                                                                                                                                 KIDS
                                                                                                                                                                                                                                                                                        HEALTH


                                                                                                                                                                                                                                                                                       WEIGHT




                    SALARY            WEATHER
                                                                                       FRIENDS                                                                               WEIGHT                                                                 SALARY            WEATHER
                             STRESS                                                                                                                                                                                                                          STRESS




                                                                                                       FINANCES                                                    KIDS


                                                                           DATING
                                                                                                                            SALARY                WEATHER                                                    DATING
                                                            MOOD                         SEX
                                                                                                                                         STRESS                                            MOOD                                  SEX

                                                 TRAVEL                                              FOOD                                                                       TRAVEL                                                     FOOD


                                        DRINKING                                                            WORK                                                       DRINKING                                                                   WORK



                                      EXERCISE
                                                                  OTHERS                                     HEALTH                                               EXERCISE
                                                                                                                                                                                             OTHERS                                                 HEALTH


                                        FRIENDS                                                             WEIGHT                                                     FRIENDS                                                                    WEIGHT


                                                FINANCES                                              KIDS                                                                  FINANCES                                                         KIDS

                                                           SALARY                      WEATHER                                                                                             SALARY                             WEATHER
                                                                           STRESS                                                                                                                            STRESS




                                                                                                                                     ©
DATING                                                                                                                DATING
                                                                  MOOD                         SEX                                                                                MOOD                                  SEX

                                                    TRAVEL                                              FOOD                                                           TRAVEL                                                    FOOD


                                              DRINKING                                                         WORK                                          DRINKING                                                                    WORK



                                         EXERCISE
                                                                     OTHERS                                        HEALTH                                   EXERCISE
                                                                                                                                                                                     OTHERS                                                HEALTH


                                              FRIENDS                                                          WEIGHT                                         FRIENDS                                                                    WEIGHT


                                                   FINANCES                                                 KIDS                                                   FINANCES                                                        KIDS

                                                                  SALARY                  WEATHER                                                                                 SALARY                              WEATHER

                                                                                                                                         DATING
                                                                              STRESS                                                                                                                STRESS


                                                                                                                            MOOD                    SEX

                                                                                                            TRAVEL                                             FOOD
                             DATING                                                                                                                                                                                                                          DATING
                    MOOD                SEX                                                                                                                                                                                                          MOOD               SEX

           TRAVEL                                FOOD
                                                                                       DRINKING                                                                                 WORK                                                     TRAVEL                                 FOOD


 DRINKING                                                WORK                                                                                                                                                                   DRINKING                                               WORK



EXERCISE


  FRIENDS


       FINANCES
                       OTHERS
                                                   KIDS
                                                          HEALTH


                                                         WEIGHT
                                                                                    EXERCISE
                                                                                                                                     ME                                           HEALTH                                      EXERCISE


                                                                                                                                                                                                                                FRIENDS


                                                                                                                                                                                                                                       FINANCES
                                                                                                                                                                                                                                                           OTHERS
                                                                                                                                                                                                                                                                                 KIDS
                                                                                                                                                                                                                                                                                        HEALTH


                                                                                                                                                                                                                                                                                       WEIGHT




                    SALARY            WEATHER
                                                                                       FRIENDS                                                                               WEIGHT                                                                 SALARY            WEATHER
                             STRESS                                                                                                                                                                                                                          STRESS




                                                                                                       FINANCES                                                    KIDS                                                                                      Does my daughter
                                                                                                                                                                                                                                                             catch too many colds
                                                                           DATING
                                                                                                                            SALARY                WEATHER                                                    DATING
                                                                                                                                                                                                                                                             in winter?
                                                            MOOD                         SEX
                                                                                                                                         STRESS                                            MOOD                                  SEX

                                                 TRAVEL                                              FOOD                                                                       TRAVEL                                                     FOOD


                                        DRINKING                                                            WORK                                                       DRINKING                                                                   WORK



                                      EXERCISE
                                                                  OTHERS                                     HEALTH                                               EXERCISE
                                                                                                                                                                                             OTHERS                                                 HEALTH


                                        FRIENDS                                                             WEIGHT                                                     FRIENDS                                                                    WEIGHT


                                                FINANCES                                              KIDS                                                                  FINANCES                                                         KIDS

                                                           SALARY                      WEATHER                                                                                             SALARY                             WEATHER
                                                                           STRESS                                                                                                                            STRESS




                                                                                                                                     ©
DATING                                                                                                                DATING
                                                                         MOOD                         SEX                                                                                MOOD                                  SEX

                                                           TRAVEL                                              FOOD                                                           TRAVEL                                                    FOOD


                                                     DRINKING                                                         WORK                                          DRINKING                                                                    WORK



                                                EXERCISE
                                                                            OTHERS                                        HEALTH                                   EXERCISE
                                                                                                                                                                                            OTHERS                                                HEALTH


                                                     FRIENDS                                                          WEIGHT                                         FRIENDS                                                                    WEIGHT


                                                          FINANCES                                                 KIDS                                                   FINANCES                                                        KIDS

                                                                         SALARY                  WEATHER                                                                                 SALARY                              WEATHER

Do I spend too                                                                       STRESS
                                                                                                                                                DATING
                                                                                                                                                                                                           STRESS


much money on                                                                                                                      MOOD                    SEX
shoes given my
salary?
                                                                                                           TRAVEL                                             FOOD
                                    DATING                                                                                                                                                                                                                          DATING
                           MOOD                SEX                                                                                                                                                                                                          MOOD               SEX

                  TRAVEL                                FOOD
                                                                                              DRINKING                                                                                 WORK                                                     TRAVEL                                 FOOD


        DRINKING                                                WORK                                                                                                                                                                   DRINKING                                               WORK



       EXERCISE


         FRIENDS


              FINANCES
                              OTHERS
                                                          KIDS
                                                                 HEALTH


                                                                WEIGHT
                                                                                           EXERCISE
                                                                                                                                            ME                                           HEALTH                                      EXERCISE


                                                                                                                                                                                                                                       FRIENDS


                                                                                                                                                                                                                                              FINANCES
                                                                                                                                                                                                                                                                  OTHERS
                                                                                                                                                                                                                                                                                        KIDS
                                                                                                                                                                                                                                                                                               HEALTH


                                                                                                                                                                                                                                                                                              WEIGHT




                           SALARY            WEATHER
                                                                                              FRIENDS                                                                               WEIGHT                                                                 SALARY            WEATHER
                                    STRESS                                                                                                                                                                                                                          STRESS




                                                                                                              FINANCES                                                    KIDS                                                                                      Does my daughter
                                                                                                                                                                                                                                                                    catch too many colds
                                                                                  DATING
                                                                                                                                   SALARY                WEATHER                                                    DATING
                                                                                                                                                                                                                                                                    in winter?
                                                                   MOOD                         SEX
                                                                                                                                                STRESS                                            MOOD                                  SEX

                                                        TRAVEL                                              FOOD                                                                       TRAVEL                                                     FOOD


                                               DRINKING                                                            WORK                                                       DRINKING                                                                   WORK



                                             EXERCISE
                                                                         OTHERS                                     HEALTH                                               EXERCISE
                                                                                                                                                                                                    OTHERS                                                 HEALTH


                                               FRIENDS                                                             WEIGHT                                                     FRIENDS                                                                    WEIGHT


                                                       FINANCES                                              KIDS                                                                  FINANCES                                                         KIDS

                                                                  SALARY                      WEATHER                                                                                             SALARY                             WEATHER
                                                                                  STRESS                                                                                                                            STRESS




                                                                                                                                            ©
DATING                                                                                                                DATING

                                                                                                                                                                                                                                                                 Is my sex life normal
                                                                          MOOD                         SEX                                                                                MOOD                                  SEX

                                                            TRAVEL                                              FOOD                                                           TRAVEL                                                    FOOD
                                                                                                                                                                                                                                                                 for my age, job and
                                                      DRINKING                                                         WORK                                          DRINKING                                                                    WORK
                                                                                                                                                                                                                                                                 family situation?
                                                 EXERCISE
                                                                             OTHERS                                        HEALTH                                   EXERCISE
                                                                                                                                                                                             OTHERS                                                HEALTH


                                                      FRIENDS                                                          WEIGHT                                         FRIENDS                                                                    WEIGHT


                                                           FINANCES                                                 KIDS                                                   FINANCES                                                        KIDS

                                                                          SALARY                  WEATHER                                                                                 SALARY                              WEATHER

Do I spend too                                                                        STRESS
                                                                                                                                                 DATING
                                                                                                                                                                                                            STRESS


much money on                                                                                                                       MOOD                    SEX
shoes given my
salary?
                                                                                                            TRAVEL                                             FOOD
                                     DATING                                                                                                                                                                                                                          DATING
                            MOOD                SEX                                                                                                                                                                                                          MOOD               SEX

                   TRAVEL                                FOOD
                                                                                               DRINKING                                                                                 WORK                                                     TRAVEL                                 FOOD


         DRINKING                                                WORK                                                                                                                                                                   DRINKING                                               WORK



        EXERCISE


          FRIENDS


               FINANCES
                               OTHERS
                                                           KIDS
                                                                  HEALTH


                                                                 WEIGHT
                                                                                            EXERCISE
                                                                                                                                             ME                                           HEALTH                                      EXERCISE


                                                                                                                                                                                                                                        FRIENDS


                                                                                                                                                                                                                                               FINANCES
                                                                                                                                                                                                                                                                   OTHERS
                                                                                                                                                                                                                                                                                         KIDS
                                                                                                                                                                                                                                                                                                HEALTH


                                                                                                                                                                                                                                                                                               WEIGHT




                            SALARY            WEATHER
                                                                                               FRIENDS                                                                               WEIGHT                                                                 SALARY            WEATHER
                                     STRESS                                                                                                                                                                                                                          STRESS




 I run 10k faster                                                                                              FINANCES                                                    KIDS                                                                                      Does my daughter
 than the average                                                                                                                                                                                                                                                    catch too many colds
 for my age and                                                                    DATING
                                                                                                                                    SALARY                WEATHER                                                    DATING
                                                                                                                                                                                                                                                                     in winter?
 location
                                                                    MOOD                         SEX
                                                                                                                                                 STRESS                                            MOOD                                  SEX

                                                         TRAVEL                                              FOOD                                                                       TRAVEL                                                     FOOD


                                                DRINKING                                                            WORK                                                       DRINKING                                                                   WORK



                                              EXERCISE
                                                                          OTHERS                                     HEALTH                                               EXERCISE
                                                                                                                                                                                                     OTHERS                                                 HEALTH


                                                FRIENDS                                                             WEIGHT                                                     FRIENDS                                                                    WEIGHT


                                                        FINANCES                                              KIDS                                                                  FINANCES                                                         KIDS
                                                                                                                                                                                                                                                                     How much do
                                                                   SALARY                      WEATHER                                                                                             SALARY                             WEATHER
                                                                                                                                                                                                                                                                     people in my
                                                                                   STRESS                                                                                                                            STRESS
                                                                                                                                                                                                                                                                     profession earn in
                                                                                                                                                                                                                                                                     other cities?
                                                                                                                                             ©
DATING                                                                                                                DATING

                                                                                                                                                                                                                                                                 Is my sex life normal
                                                                          MOOD                         SEX                                                                                MOOD                                  SEX
My blood pressure is                                        TRAVEL                                              FOOD                                                           TRAVEL                                                    FOOD
actually normal for                                                                                                                                                                                                                                              for my age, job and
                                                      DRINKING                                                         WORK                                          DRINKING                                                                    WORK
my age, weight and                                                                                                                                                                                                                                               family situation?
profession
                                      EXERCISE
                                                                             OTHERS                                        HEALTH                                   EXERCISE
                                                                                                                                                                                             OTHERS                                                HEALTH


                                                      FRIENDS                                                          WEIGHT                                         FRIENDS                                                                    WEIGHT


                                                           FINANCES                                                 KIDS                                                   FINANCES                                                        KIDS

                                                                          SALARY                  WEATHER                                                                                 SALARY                              WEATHER                                Do I make a decent
Do I spend too                                                                        STRESS
                                                                                                                                                 DATING
                                                                                                                                                                                                            STRESS
                                                                                                                                                                                                                                                                     salary compared with
much money on                                                                                                                       MOOD                    SEX
                                                                                                                                                                                                                                                                     others of my age, job
shoes given my                                                                                                                                                                                                                                                       and city?
salary?
                                                                                                            TRAVEL                                             FOOD
                                     DATING                                                                                                                                                                                                                          DATING
                            MOOD                SEX                                                                                                                                                                                                          MOOD               SEX

                   TRAVEL                                FOOD
                                                                                               DRINKING                                                                                 WORK                                                     TRAVEL                                 FOOD


         DRINKING                                                WORK                                                                                                                                                                   DRINKING                                               WORK



        EXERCISE


          FRIENDS


               FINANCES
                               OTHERS
                                                           KIDS
                                                                  HEALTH


                                                                 WEIGHT
                                                                                            EXERCISE
                                                                                                                                             ME                                           HEALTH                                      EXERCISE


                                                                                                                                                                                                                                        FRIENDS


                                                                                                                                                                                                                                               FINANCES
                                                                                                                                                                                                                                                                   OTHERS
                                                                                                                                                                                                                                                                                         KIDS
                                                                                                                                                                                                                                                                                                HEALTH


                                                                                                                                                                                                                                                                                               WEIGHT




                            SALARY            WEATHER
                                                                                               FRIENDS                                                                               WEIGHT                                                                 SALARY            WEATHER
                                     STRESS                                                                                                                                                                                                                          STRESS




 I run 10k faster                                                                                              FINANCES                                                    KIDS                                                                                      Does my daughter
 than the average                                                                                                                                                                                                                                                    catch too many colds
 for my age and                                                                    DATING
                                                                                                                                    SALARY                WEATHER                                                    DATING
                                                                                                                                                                                                                                                                     in winter?
 location
                                                                    MOOD                         SEX
                                                                                                                                                 STRESS                                            MOOD                                  SEX

                                                         TRAVEL                                              FOOD                                                                       TRAVEL                                                     FOOD


                                                DRINKING                                                            WORK                                                       DRINKING                                                                   WORK


 Do we spend too
 much on dining out
                                              EXERCISE
                                                                          OTHERS                                     HEALTH                                               EXERCISE
                                                                                                                                                                                                     OTHERS                                                 HEALTH


                                                FRIENDS                                                             WEIGHT                                                     FRIENDS                                                                    WEIGHT
 compared with                                                                                                                                                                                                                                                       How much do
 others of similar
                                                        FINANCES                                              KIDS                                                                  FINANCES                                                         KIDS

                                                                   SALARY                      WEATHER                                                                                             SALARY                             WEATHER
                                                                                                                                                                                                                                                                     people in my
 salary?
                                                                          STRESS                                                                                                                            STRESS
                                                                                                                                                                                                                                                                     profession earn in
                                                                                                                                                                                                                                                                     other cities?
                                                                                                                                             ©
ANSWERING SOME BASIC HUMAN QUESTIONS

                      AM I NORMAL?

HOW CAN I IMPROVE                    HOW DO I MEASURE UP
    MYSELF?                              TO OTHERS?




 HOW DO DIFFERENT                    AM I IN A GOOD PLACE IN
 ASPECTS OF MY LIFE                          MY LIFE?
    AFFECT ME?
                          ©
ANSWERING SOME BASIC HUMAN QUESTIONS

                      AM I NORMAL?

HOW CAN I IMPROVE                    HOW DO I MEASURE UP
    MYSELF?                              TO OTHERS?

           ACTIONABLE INSIGHT
 HOW DO DIFFERENT                    AM I IN A GOOD PLACE IN
 ASPECTS OF MY LIFE                          MY LIFE?
    AFFECT ME?
                          ©
PERSONAL ANALYTICS

        ©
DATA
IMPLICIT   +
           ©
               EXPLICIT
AGGREGATING THE PERSONAL DATA WE’RE CREATING




                    ME


                    ©
LIVE TICTRAC SCREENSHOT
PROJECT: “MY WEEKDAYS”

VALUE PROPOSITIONS
1.  AGGREGATION
2.  ANALYTICS
3.  COMPARISON




                          ©
VANITY       WELLBEING



         ©
LIFESTYLE
DESIGN
    ©
LIFE’S LITTLE
PROJECTS
      ©
LIFE’S LITTLE PROJECTS
LOSING 10 POUNDS




                         ©
LIFE’S LITTLE PROJECTS
RUNNING 10K




                         ©
LIFE’S LITTLE PROJECTS
KIDS




                         ©
LIFE’S LITTLE PROJECTS
DATING




                         ©
LIFE’S LITTLE PROJECTS
CAREER




                         ©
FITNESS WELLBEING   FAMILY   FINANCE   CAREER   LOVE   SOCIAL   LEISURE

(+)




      LIFESTYLE

                                                                                PERFORMANCE / PRIORITY
0




(-)
      CATEGORIES
                                        ©
LIVE TICTRAC SCREENSHOT
PROJECT: “GET IN SHAPE!”




                           ©
OWN YOUR DATA
‘PERFECT’ INFORMATION
UNCOVER RELATIONSHIPS
KNOW YOUR TRUE SELF
ENHANCE YOUR LIFE
         ©
A BETTER SOCIETY
MAKE BETTER CHOICES
COMMIT FEWER MISTAKES
HAVE CONTROL OVER WELLBEING
LEAD HEALTHIER LIVES
MAKE BETTER FINANCIAL DECISIONS




                                  ©
PHYSICIANS

    ©
PSYCHOLOGISTS

     ©
PARENTS

  ©
PHYSICIANS   PSYCHOLOGISTS   PARENTS



 ATHLETES       DIET’ERS     TEACHERS



                   ©
PHYSICIANS     PSYCHOLOGISTS   PARENTS



  ATHLETES         DIET’ERS     TEACHERS



PROFESSIONALS      SMB’S
                      ©
                                HOBBYISTS
BRANDS

  ©
Brands partner with their audiences to provide real-
time behavioural data to inform product/marketing

                                  BRAND
         CONSUMER NEEDS SEGMENTATION               BEHAVIOUR       LIFESTYLE
                                   REAL INSIGHTS


                          CONSUMER DATA
                                 LIVE USER TRACKING



          DEMOGRAPHIC GROUP 1   DEMOGRAPHIC GROUP 2      DEMOGRAPHIC GROUP 3

          CONSUMERS             CONSUMERS                CONSUMERS
                                      ©
BRANDS




            P artn ers hip
            ENGAGEMENT
CUSTOMERS

                 ©
BRAND2CONSUMER EVOLUTION
  ENGAGEMENT,
  LOYALTY
(+)
                                                        ACTIVITY TRACKING /
                                                         DATA COLLECTION
                                            SOCIAL

                          DIGITAL
                         DISPLAY /
       PRINT / RADIO      GAMES
        TV / CINEMA
(-)

      ANNOUNCEMENT     INTERACTIVITY     CONVERSATION   PARTNERSHIP

                                     ©
DATA

    ©
© Essence 2005 - 2010
©
©
VALUE CONSCIOUSNESS
 USERS START COMMERCIALIZING THEIR DATA/BEHAVIOUR

BRANDS   BRANDS      BRANDS      BRANDS     BRANDS




                           $$$

               BEHAVIOUR + PROFILE
                       ©
VALUE CONSCIOUSNESS
WIN/WIN: CONSUMER GETS PAID AND RELEVANT MESSAGING

BRANDS    BRANDS     BRANDS      BRANDS    BRANDS




                           $$$

           PAYMENT & RELEVANT PRODUCTS
                       ©
Tomorrow’s consumers will regularly engage in research
   panels that collect real-time consumer behaviour




A WORLD OF ‘PANELISTS’


                         ©
DATA EXCHANGES
      ©
TH4NK YOU!

 MARTIN@TICTRAC.COM
        ©
Know yourself


     ©

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Tictrac AIGA NY Talk

  • 1. AM I NORMAL? LIFESTYLE DESIGN THROUGH NUMBERS FEBRUARY 23, 2012 Martín Blinder Founder & CEO, Tictrac Twitter: @martinblinder ©
  • 2. WE LIVE IN A WORLD OF MEASUREMENT EVERY ASPECT OF OUR LIVES HAS A METRIC ASSOCIATED WITH IT COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
  • 3. WE LIVE IN A WORLD OF MEASUREMENT EACH METRIC CARRIES A CATEGORY MEANING COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
  • 5. RUN ©
  • 8. HOW AM I DOING? ©
  • 9. f(x) HOW AM I DOING? (1) MY HISTORY ©
  • 10. f(x) HOW AM I DOING? (1) MY HISTORY © (2) OTHERS
  • 11. METRICS ARE INCREASINGLY DIGITALLY RECORDED COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
  • 12. METRICS ARE INCREASINGLY DIGITALLY RECORDED IF IT’S DIGITAL, IT CAN BE MEASURED COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT PROFILE BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
  • 13. We create as much information in two days now as we did from the dawn of man through 2003. Eric Schmidt, Chairman, Google ©
  • 14. / FACEBOOK 250m PHOTOS YOUTUBE 8YRS OF VIDEO TWITTER DAY 200m TWEETS ©
  • 15. DATA IMPLICIT © EXPLICIT
  • 16. DATA IMPLICIT © EXPLICIT
  • 17. WE LEAVE DIGITAL IMPLICIT FOOTPRINTS EVERYWHERE WE GO ©
  • 18. PICTURES ©
  • 19. PICTURES PICTURE TAKEN POSTED SHARED COPIED TIME LINKED TO PERSON LIKES MORE LIKES LOCATION COMMENTS COMMENTS ©
  • 20. VIDEO ©
  • 21. CHECK-INS ©
  • 22. POSTS © Tictrac 2011 ! ©
  • 23. TWEETS ©
  • 25. WHAT WE’VE DONE WHEN WE’VE DONE IT ©
  • 26. WHAT WE’VE DONE WHEN WE’VE DONE IT WHERE WE’VE DONE IT ©
  • 27. WHAT WE’VE DONE WHEN WE’VE DONE IT WHERE WE’VE DONE IT WITH WHOM WE’VE DONE IT ©
  • 28. WHAT WE’VE DONE WHEN WE’VE DONE IT WHERE WE’VE DONE IT WITH WHOM WE’VE DONE IT HOW WE FEEL ABOUT IT ©
  • 29. WHAT WE’VE DONE WHEN WE’VE DONE IT WHERE WE’VE DONE IT WITH WHOM WE’VE DONE IT HOW WE FEEL ABOUT IT HOW OTHERS FEEL ABOUT IT ©
  • 30. DATA IMPLICIT © EXPLICIT
  • 33. ACTIVITY TRACKING KM WALKED CALS BURNED HOURS SLEPT ©
  • 35. SLEEP ©
  • 36. TODAY WE INCREASINGLY TRACK MORE OF OUR LIVES FINANCES EXERCISE KIDS SCHEDULE CAREER FRIENDS BIZ NETWORK SALARY FOOD WEIGHT GROWTH TRAVEL SEX DRINKING SPENDING DATING WORK WEATHER HEALTH FAMILY PLANNING ©
  • 37. TECHNOLOGY IS GETTING PERSONAL ©
  • 38. “A NEW REALITY SHOW” The Economist ©
  • 39. “A NEW REALITY SHOW” STARRING ©
  • 40. BUT TODAY’S TRACKING IS STILL ONE-DIMENSIONAL 1.  PROVIDING LIMITED INSIGHT –PERFORMANCE OVER TIME 2.  WITH LITTLE POTENTIAL FOR IMPROVEMENT FINANCES EXERCISE WEATHER KIDS WEIGHT CAREER SEX HEALTH FOOD DATING ©
  • 41. MIMICKING OUR OWN MEMORY AND PATTERN RECOGNITION ©
  • 42. DATING MOOD SEX TRAVEL FOOD DRINKING WORK WHAT IF? EXERCISE FRIENDS FINANCES KIDS HEALTH WEIGHT SALARY WEATHER STRESS ©
  • 43. DATING MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE HEALTH FRIENDS WEIGHT FINANCES KIDS SALARY WEATHER STRESS ©
  • 44. DATING MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE HEALTH I run better when it’s 18ºC outside FRIENDS WEIGHT FINANCES KIDS SALARY WEATHER STRESS ©
  • 45. DATING MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE HEALTH I run better when it’s 18ºC outside FRIENDS WEIGHT I spend 12 hours a week on biz lunches – and I gain weight on FINANCES KIDS those weeks SALARY WEATHER STRESS ©
  • 46. DATING MOOD SEX I spend more on food that makes me gain weight TRAVEL FOOD DRINKING WORK Drinking has started to hurt my sex life, and made me gain weight EXERCISE HEALTH I run better when it’s 18ºC outside FRIENDS WEIGHT I spend 12 hours a week on biz lunches – and I gain weight on FINANCES KIDS those weeks SALARY WEATHER STRESS ©
  • 47. My sex life diminishes in weeks I feel more stressed DATING I’m happier on days I spend time with my kids MOOD SEX I spend more on food that makes me gain weight We spend more on TRAVEL FOOD winter holidays than summer holidays DRINKING WORK Drinking has started I’m more productive to hurt my sex life, and on days after I run 5k made me gain weight EXERCISE HEALTH I run better My blood pressure when it’s 18ºC has gone down since outside I changed my diet FRIENDS WEIGHT I’m more motivated I spend 12 hours a every time I hang out week on biz lunches – with certain friends and I gain weight on FINANCES KIDS those weeks We save more in the My son’s behaviour Spring and Autumn has changed since months SALARY WEATHER meeting a new friend I’m more stressed out STRESS I’m more energetic on weeks I visit my in- laws on summer days ©
  • 48. DATING MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE ME HEALTH FRIENDS WEIGHT FINANCES KIDS SALARY WEATHER STRESS ©
  • 49. DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER DATING STRESS STRESS MOOD SEX TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS FINANCES KIDS DATING SALARY WEATHER DATING MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER STRESS STRESS ©
  • 50. DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER DATING STRESS STRESS MOOD SEX TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS FINANCES KIDS Does my daughter catch too many colds DATING SALARY WEATHER DATING in winter? MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER STRESS STRESS ©
  • 51. DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER Do I spend too STRESS DATING STRESS much money on MOOD SEX shoes given my salary? TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS FINANCES KIDS Does my daughter catch too many colds DATING SALARY WEATHER DATING in winter? MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER STRESS STRESS ©
  • 52. DATING DATING Is my sex life normal MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD for my age, job and DRINKING WORK DRINKING WORK family situation? EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER Do I spend too STRESS DATING STRESS much money on MOOD SEX shoes given my salary? TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS I run 10k faster FINANCES KIDS Does my daughter than the average catch too many colds for my age and DATING SALARY WEATHER DATING in winter? location MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS How much do SALARY WEATHER SALARY WEATHER people in my STRESS STRESS profession earn in other cities? ©
  • 53. DATING DATING Is my sex life normal MOOD SEX MOOD SEX My blood pressure is TRAVEL FOOD TRAVEL FOOD actually normal for for my age, job and DRINKING WORK DRINKING WORK my age, weight and family situation? profession EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER Do I make a decent Do I spend too STRESS DATING STRESS salary compared with much money on MOOD SEX others of my age, job shoes given my and city? salary? TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS I run 10k faster FINANCES KIDS Does my daughter than the average catch too many colds for my age and DATING SALARY WEATHER DATING in winter? location MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK Do we spend too much on dining out EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT compared with How much do others of similar FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER people in my salary? STRESS STRESS profession earn in other cities? ©
  • 54. ANSWERING SOME BASIC HUMAN QUESTIONS AM I NORMAL? HOW CAN I IMPROVE HOW DO I MEASURE UP MYSELF? TO OTHERS? HOW DO DIFFERENT AM I IN A GOOD PLACE IN ASPECTS OF MY LIFE MY LIFE? AFFECT ME? ©
  • 55. ANSWERING SOME BASIC HUMAN QUESTIONS AM I NORMAL? HOW CAN I IMPROVE HOW DO I MEASURE UP MYSELF? TO OTHERS? ACTIONABLE INSIGHT HOW DO DIFFERENT AM I IN A GOOD PLACE IN ASPECTS OF MY LIFE MY LIFE? AFFECT ME? ©
  • 57. DATA IMPLICIT + © EXPLICIT
  • 58. AGGREGATING THE PERSONAL DATA WE’RE CREATING ME ©
  • 59. LIVE TICTRAC SCREENSHOT PROJECT: “MY WEEKDAYS” VALUE PROPOSITIONS 1.  AGGREGATION 2.  ANALYTICS 3.  COMPARISON ©
  • 60. VANITY WELLBEING ©
  • 68. FITNESS WELLBEING FAMILY FINANCE CAREER LOVE SOCIAL LEISURE (+) LIFESTYLE PERFORMANCE / PRIORITY 0 (-) CATEGORIES ©
  • 69. LIVE TICTRAC SCREENSHOT PROJECT: “GET IN SHAPE!” ©
  • 70. OWN YOUR DATA ‘PERFECT’ INFORMATION UNCOVER RELATIONSHIPS KNOW YOUR TRUE SELF ENHANCE YOUR LIFE ©
  • 71. A BETTER SOCIETY MAKE BETTER CHOICES COMMIT FEWER MISTAKES HAVE CONTROL OVER WELLBEING LEAD HEALTHIER LIVES MAKE BETTER FINANCIAL DECISIONS ©
  • 75. PHYSICIANS PSYCHOLOGISTS PARENTS ATHLETES DIET’ERS TEACHERS ©
  • 76. PHYSICIANS PSYCHOLOGISTS PARENTS ATHLETES DIET’ERS TEACHERS PROFESSIONALS SMB’S © HOBBYISTS
  • 78. Brands partner with their audiences to provide real- time behavioural data to inform product/marketing BRAND CONSUMER NEEDS SEGMENTATION BEHAVIOUR LIFESTYLE REAL INSIGHTS CONSUMER DATA LIVE USER TRACKING DEMOGRAPHIC GROUP 1 DEMOGRAPHIC GROUP 2 DEMOGRAPHIC GROUP 3 CONSUMERS CONSUMERS CONSUMERS ©
  • 79. BRANDS P artn ers hip ENGAGEMENT CUSTOMERS ©
  • 80. BRAND2CONSUMER EVOLUTION ENGAGEMENT, LOYALTY (+) ACTIVITY TRACKING / DATA COLLECTION SOCIAL DIGITAL DISPLAY / PRINT / RADIO GAMES TV / CINEMA (-) ANNOUNCEMENT INTERACTIVITY CONVERSATION PARTNERSHIP ©
  • 81. DATA © © Essence 2005 - 2010
  • 82. ©
  • 83. ©
  • 84. VALUE CONSCIOUSNESS USERS START COMMERCIALIZING THEIR DATA/BEHAVIOUR BRANDS BRANDS BRANDS BRANDS BRANDS $$$ BEHAVIOUR + PROFILE ©
  • 85. VALUE CONSCIOUSNESS WIN/WIN: CONSUMER GETS PAID AND RELEVANT MESSAGING BRANDS BRANDS BRANDS BRANDS BRANDS $$$ PAYMENT & RELEVANT PRODUCTS ©
  • 86. Tomorrow’s consumers will regularly engage in research panels that collect real-time consumer behaviour A WORLD OF ‘PANELISTS’ ©