19. Old school marketing:
We accept things because we
don't have a choice
- Information asymmetry
- Communication obstacles
- Power over media & tools
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64. Godt:
Volvo
Oceanrace
Podcasting No podcasting
Updated content Pictures hidden behind login
RSS Hard to share content
Good SEO Bad SEO
74. “So, could it be that the only
accepted tone of voice - in the
future - is the natural, human
tone of voice?
And in that case, what role should
an advertising agency play?”
Paul Beelen,
Creative Director and blogger
75.
76.
77.
78.
79.
80.
81. Challenges for large brands:
Be personal
Keep a dialog
Help without a hidden agenda
Be real
Be fast and agile
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