Orange Start-Up Program (OSUP) launched in September 2006 - update September 2007 Mobile Web 2.0 conference, London, 19 sept.2007 Strategic Marketing Division Technocentre BtoC (NExT.com) An international program to support partnerships and business development with start-ups Martin Duval – Director of the OSUP / Director Social Media & Entertainment 2.0

what is the OSUP ?

inputs outputs Deliverables Internal sourcing from : R&D, Next.com, I labs External sourcing from : Web Sites, press releases, conferences… Bring value Challenging “ Make or buy” Develop a standalone project from scratch Contribute to the ecosystem development Build a label approach to improve internal processes (purchasing, legal…) Processes and deliverable (yearly average pipeline) “ On demand” sourcing of partners / enablers (> 400 identified) (> 150 contacted) (> 30) (> 10) (> 5) Pilot contract 3 Opportunity studies 1 MoU 2 Beta test project management BETA Collaboration Contribution Problems solving Final launch 4

OSUP activities

an OSUP case study: mob-it

inputs outputs Opportunity studies 1 Beta test project management BETA launch Q4 - 2007 4 Deliverables Start-up screening from our 2.0 companies networks Processes and deliverables: in real life On your mobile 6 months public beta test 3,5 months 3,5 months = 7 months from meeting To beta Pilot contract 3 MoU 2

thank you martin. [email_address] .com Blog: http://nextstreams.blogspot.com