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Reputation Management in Social Media

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Martin Edic
Martin Edic

There's a lot of buzz building about reputation management in social media so I thought I'd put my two cents in.

TechnologyBusiness
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Reputation Management In Social Media Another ugly presentation by Martin Created by Techrigy, developers of SM2: Providing Visibility Into Social Media
It’s a fact: People are talking about your brand and your reputation. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eco-System? What’s that all about? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who are they talking to? ,[object Object],[object Object],[object Object],[object Object]
Exponential? ,[object Object],[object Object],[object Object],[object Object],[object Object]
In other words, a conversation in social media can spread really fast. ,[object Object]
Obama is a Muslim (pass it on…) ,[object Object]
That one got around pretty quickly for a complete untruth. ,[object Object],[object Object]
So what do you do about it? How do we manage what people are saying? ,[object Object],[object Object]
To manage a reputation you have to be a part of the conversation. That starts with listening. But how do you listen to thousands of conversations? ,[object Object]
Social Media Monitoring and Measurement helps us listen to specific conversations. ,[object Object],[object Object],[object Object]
That’s why you need analysis tools, to help you drill down to the important conversations that can affect your reputation. ,[object Object],[object Object],[object Object],[object Object]
So now you can see who’s talking and listen to what they’re saying. But what do you do about it? ,[object Object],[object Object],[object Object]
“ I grew up with Barack and went to the same church for 20 years. The same Christian church. Here’s a picture of us to prove it…” ,[object Object],[object Object],[object Object],[object Object]
If you blog, use a commenting system like DisQus or Intense Debate. They help build reputations. ,[object Object]
If you Twitter, don’t be a nit-twit: “ I’m sitting in a café drinking coffee. Bored as hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You have to be reputable to manage a reputation. If you’re a crook or a scam artist why would your recommendation mean anything? ,[object Object],[object Object]
If you bullsh*t in social media you will get caught. And exposed. To everyone. ,[object Object]
So… Be transparent. Be reputable as measured by other people’s opinions. Respond honestly, in the context of the conversation. Be relevant and back up your assertions with incontrovertible facts. Don’t lie or exaggerate.
That’s about it. Managing reputations, whether in social media or anywhere else, is a big responsibility. But I know you can handle it… Thanks, Martin at Techrigy.com

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Reputation Management in Social Media

  • 1. Reputation Management In Social Media Another ugly presentation by Martin Created by Techrigy, developers of SM2: Providing Visibility Into Social Media
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  • 19. So… Be transparent. Be reputable as measured by other people’s opinions. Respond honestly, in the context of the conversation. Be relevant and back up your assertions with incontrovertible facts. Don’t lie or exaggerate.
  • 20. That’s about it. Managing reputations, whether in social media or anywhere else, is a big responsibility. But I know you can handle it… Thanks, Martin at Techrigy.com