With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as: What social media channels should I be using to grow my business? What is the difference between a boosted post and an advertising campaign, and when should I use them? What types of content should I be posting? Can I post the same content across multiple channels? What tools can I use to make social media marketing easier? How can I develop real sales leads from my social media accounts? How many times do I need to post on social media a day?