Web Presence

Web Presence

http://photographyblogsites.com

Not Just a Website

• Website
• Blog
• Social Networks
• Incoming links
• Articles / Mentions

Own Your Web
Presence
• not myname.wordpress.com
• not myname.blogspot.com
• myname.com
• twitter.com/myname
• facebook.com/myname

Consistent Voice
Branded / Consistent Look
• Logo
• Site Design
Branded / Consistent Message
• Site Content
• Social Networks
• Forums
• Twitter / Facebook


Get Found

• How do you want to be found?
• I should be found when people search for
_______________.


Defining Your
Keywords
• Be specific.
• Use locations.
• Use “Long Tail” terms.
• Long Tail definition on Wikipedia


Long Tail Terms
• photography - too general
• portrait photography - a little better
• los angeles portrait photography - location
• Beverly Hills Hilton wedding reception -
venue
• Portrait photography prices - anything
related, very speciﬁc


Keyword Tool

• Google Keyword Tool
• Use to generate ideas
• Start with terms you know
• Shows the number of searches for a term
per month.


Types of SEO / Trafﬁc
Building
• On-Page ( What you do to the site itself -
content, etc. )
• Incoming Links
• Trafﬁc
• Page Rank

Getting Keywords into
Your Site

• Search engines see text.
• All sites are text (HTML) on some level.
• But how much text is being seen?


What You See

What Search Engines See

Text

In your browser,
click View->Source


HTML Basics

• HyperText Markup Language
• Structured elements called tags
• Tags have content
• Tags have attributes

Tags

• Start and end in brackets
• <a></a>
• <p></p>
• Some are self contained
• <br/>


Content

• Between brackets - the content
• <p>This is a paragraph.</p>
• <a>This is a link</a>


Attributes

• Attributes describe the tag
• Are placed inside opening bracket
• <p id=”attribute”>text</p>
• <a href=”http://site.com”>Link</a>


“Alt” Attributes

• <img src=”http://mysite.com/image.jpg” />
• <img src=”http://mysite.com/image.jpg”
alt=”Some Text That Describes Picture”/>


Meta Tags
• Describe the entire page / site
• Tell search engines what the page is about.
• Three types of Meta Tags:
• Title
• Description
• Keywords

Title


Description


Keywords

• Was the first method of telling search
engines about a page.
• Lead to ‘keyword stuffing’.
• Now ignored by Google.
• Need to find other ways to get those
keywords into the site.


Using Your Keywords

• The content itself.
• Proper use of heading tags
• <H1>Page Title</H1>
• Ideally only one per page
• <H2>Sub Heading</H2>
• Can have more of these
• Alt Attributes for Images

Your Site is For People

• Keep it readable
• Keep it informative
• Don’t cram as a many keywords as you can.


Incoming Trafﬁc
• Sites with lots of trafﬁc rank well
• Source doesn’t matter
• Famous / well-known person
• Ads
• Lots of Twitter followers / Facebook friends
• Search results

Building Trafﬁc Cheaply

• Rank better in search results
• Be active in social networks
• Leave comments on blogs / sites
• Write guest posts on more popular sites
• Always link to your site

Page Rank
• A number assigned to every page by
Google from 1-10.
• Measure of the page’s authority and quality.
• Ranks all of the factors - on page content,
incoming links, trafﬁc, etc.
• Exponential -
• 2 is 10 times better than 1
• 3 is 10 times better than 2

Why Page Rank is
Important

• Links from high page rank sites are worth
more.
• Sites with high page rank show up higher in
search results.


You should (almost)
forget Page Rank
• Only really useful in determining quality of
incoming links.
• No real equation to ﬁgure it out.
• Look at the factors that make it up -
trafﬁc, quality of site, etc.
• Other than spammy links or paid links,
basically all link are good. Just get them all.


Make Links More
Powerful
• Meaningful Anchor text
• <a href=”http://site.com”>Anchor Text</a>
• Meaningful Title Attributes
• <a href=”” title=”More info about link”>
• Bad - Click Here
• Good - Visit my Photography Site

Keep Search Engines on
Your Site
• You can block search engines from
following links.
• Useful when linking out, especially to large
sites - a link to your Twitter or Facebook
page.
• By block the search engines, you keep them
crawling your own site.


External Nofollow

• Within the link, use the ‘rel’ attribute
• rel=”external nofollow”
• <a href=”http://twitter.com/”>Link</a>
• <a href=”http://twitter.com/” rel=”external
nofollow”>Link</a>


Link Within Your Own
Site

• Reference old posts
• Link to other similar content
• Use strong Anchor Text for those links


Optimizing Images

• Use ALT attributes on all images
• Give the images themselves meaningful
names


Which one is a picture
of a cat?

• <img src=”http://mysite.com/image001.jpg”
• <img src=”http://mysite.com/cat.jpg”
alt=”This is my cat, Snowball” />


Flash
• Flash hides most content
• Might use a ‘mirror’ html site to be
readable.
• Can be setup to display text to search
engines.
• Hides image info though - Alt Attributes,
image names, etc.


Better Flash

• separate pages - not one ﬂash site
• text urls
• Think of ﬂash as an image or movie
• It should be something embedded within
the page. Not the whole site itself.


WordPress
• More than just a blog
• Can be any type of site
• According to Google, it is THE best
platform for SEO Article & Video
• Takes care of 80-90% of everything SEO.
• With a couple plugins, it does the rest.

WordPress Settings
• By default URLs looks like this ‘/?p=234’
• Should be words, using the post titles
• Change your permalinks
• Settings->Permalinks
• Select custom
• Use month/day structure

WordPress Plugins

• All In One SEO Pack
• Google XML Sitemaps
• SEO Friendly Images
• SEO Image Galleries
• Yet Another Related Posts Plugin

Which WordPress?
• Not WordPress.com
• Download from WordPress.org
• Install on your own hosting account.
• With Cpanel access, look for One-Click
installs
• ‘Fantastico’ or ‘Simple Scripts’

Analyzing Your Site
• Google - site:domain.com
• Results are all the pages Google has
crawled on your site
• Google - links:domain.com
• Results are pages that link to your site.
• http://www.prchecker.info/
• Find out the page rank of any site.

Monitor Your Site
• Google Webmaster tools
• Also use this to submit your site to
Google
• Google Analytics
• Track visitors, keywords they found you
with, etc.


Marty Thornley
http://martythornley.com
marty@martythornley.com


Web Presence

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