2. Visual Merchandising --
Visual merchandising is the most important factor when
it comes to drawing a person to a store, event, promotion
etc. It is the easiest way to express the stores theme and
target market.The most important parts of visual
merchandising are the lighting and the wall displays.
There are elements of surprise that can be added such as
giant shoes, moving mannequins, or actual flowers.
3. …Continued
These elements move the eye around in a sense of
balance and rhythm. It causes people to feel the mood
and style of the store without having to even step foot
in the front door. Good visual merchandising will
increase customers.The key is to make sure to always
keep styling exciting and fresh to the eye to keep
them coming back for more!
4. Street Style
To make people aware of the
everyday street style around seen
around them.
To demonstrate how to wear this
year's fall trends.
There was minimalistic props in the
display case (Blocks, a sign, and
small pops of color). To show fall
trends and popular colors the
clothing was layered on top of each
other and placed over one shoulder
to suggest that any combination
could work.
We chose a theme that was
different from everyone else at the
time, in order to stand out. We
chose to add in color with extra
clothing and accessories.We
created a brick wall background and
used actual street signs from
London, England.
Ball State University
Dr. Paula Sampson
Location: Ball State University,AT, Building
5. Everyday Shoes
To draw the customer to the store.
To sell fall boots.
The women’s wall and men’s wall
were switched on opposite sides of
the store to create a changed look
or surprise the customer as they
walked by.The men’s wall in
particular had rhythm to it and
moved with your eye over the brand
labels and styles.
This display dealt entirely with
shoes which, although proved
challenging and meticulous at the
time, seemed like a self
achievement in the end. No other
shoe stores in the mall covered their
walls from head to toe in shoes to
attract the customers.
Tradehome Shoes
Manager: Josh Wieman
phone: (756) -286 -0687
Location: Muncie Mall,
3501 N. Granville Ave,
47303
6. Fall Chic To educate the Midwest on popular
fall fashion.
To entice the eye of the students.
We hung real leaves to have a fun
fall feel.We used the oversized sign
technique.
We wanted to pick something that
was simple and relatable to the
students but do so in a unique way
so we went out and handpicked fall
leaves to hang around our
mannequin to give off a more
artistic affect.We placed the
mannequin in the leaves with a large
price tag to make it look like she was
also a cute encased toy item. No
one else had anything quite as
trendy or simple.
Ball State University
Dr. Paula Sampson
Location: Ball State University,AT, Building
7. Boho chic
To sell multiple items to the
customers.
To sell women’s bohemian chic, and
layered fall, Buckle brand clothing.
We layered as many casual fall
clothing items as we could onto the
mannequins.We only used items
from certain brands, so we
incorporated different belts and
jackets to complete the layers.
The mannequins are in two different
groups, however each garment is
layered and still portrays theme of the
Buckle.The store is known for their
layered looks.Their large pictures,
layered mannequins, and jeans stand
out in almost any mall when
comparing there visual
merchandising to other stores.
Buckle
Store Manager: Jessica
Phone: (765)- 741- 9990
Location: Muncie Mall, 3501
N. Granville Ave, 47303
8. Vintage Webpage To interest customers in
purchasing from our
store.
To show how vintage
looks can still be trendy.
We created a webpage
that was easily accessible
and targeted toward
younger women.We
chose a girly layout and
had plenty of descriptions
to communicate with the
customers.
We chose to focus on
vintage clothing which
was something that most
people did not do.
Ball State University
Dr. Paula Sampson
Location: Ball State University,AT, Building